Land Rover News

The new Range Rover GT is the British SUV brand's most car-like creation ever.Sleeker, lower, longer and wider than the firm's Velar, the all-electric Range Rover GT is a shock for fans of the luxury brand's more typical SUVs, even when supposedly disguised in camouflage.Built to be a fifth member of the Range Rover family, the new GT doesn't replace any existing model, execs told CarsGuide at a recent media event held at JLR's powertrain plant near Wolverhampton in the UK.Instead, the swoopy SUV is primed to sit above the Evoque and Velar but below the Range Rover Sport and flagship full-size Range Rover.Officially, Land Rover's posh brand won't tell us anything about its new GT as its full reveal is penned in for later this year, so we don't know if it will be a rival for the inbound BMW iX4 or the larger unannounced BMW iX6, but an unscientific walkaround suggests dimensions not far off the Range Rover Sport.In the flesh, it's hard not to draw parallels between the striking four-door SUV-coupe and the smaller Polestar 4, although we'll need to see it when stripped of its disguise.What we do know is that the new GT has been created to be nothing less than the most technologically advanced Land Rover ever.The first of many to be based on JLR's all-new flexible Electric Modular Architecture (EMA), the GT launches with all-electric power, but the platform can support electrified combustion engines, with a plug-in hybrid or range-extender hybrid version already in the pipeline.Although it sits low to the ground, the new car-like Range Rover will deliver on the brand's trademark comfort and refinement with even the promise of real off-road capability – although we expect it will need height adjustable air springs to jack its body high away from harm.Like the latest Jaguar Type 01, the Range Rover GT should come with powerful 800-volt electrics and a large battery over 100kWh.Expect ultra-fast DC charging beyond 350kW and, if you factor in its slippery styling, a range of more than 700km could be possible.Land Rover remains tight-lipped about how many e-motors the GT will come with, but all-wheel drive and, at least dual motors should be standard, although later on a hot SV variant might rock up with a triple-motor setup that's lifted from the Jaguar Type 01.Spy photographers have already caught what now looks like a Shooting Brake wagon version of the GT, but some reports suggest the more practical body style could be a replacement for the ageing Velar.Inside the Range Rover GT designers have applied their famed reductive approach to create the car-maker's most impressive cabin yet.Accessed via large frameless doors, perhaps the bravest decision was not to follow the trend of plastering the dash with screens that stretch from pillar-to-pillar.Instead, one designer told us they used the very smallest screens they could get away with and then attempted to hide as much of the onboard tech as they could.The result, Range Rover claims, is a calmer lounge-like atmosphere that doesn't even offer a passenger touchscreen as an option, offering instead the full digital detox experience for your co-pilot.As standard, the GT comes with four seats, but a more practical five-seat version is also available for families.Unusually for a Range Rover leather is absent. Instead, wool-rich blend materials cover the seat backrests, while ultrafabric is stretched over the simple-form seats. The approach helps slash the carbon footprint of the cabin while saving weight, with the fabrics weighing half as much as animal hides.The real reason for the lack of leather is the look, one designer told me, natural hide doesn't stretch in quite the same way, so it wouldn't achieve the show car's clean, minimalist look.From the woven textiles used on the dash that sneakily hide the speakers, to the metallic vertical strips on the door cards, or copper coloured centre console, to the 1970s-inspired steering wheel, the Range Rover GT feels stylish and special and makes some of the German rivals’ cabins feel overwrought in comparison.It's also been designed to be easy to use.There's an advanced AI-powered natural speak voice assistant, while above that ultra-cool oval-shaped steering wheel is a clear thin instrument panel that sits freestanding on the dash and provides the speed, estimated range and battery charge.It's hard not to read into the concept's dash reading 288 miles (464km) at 80 per cent charge, with the suggestion that a full 100 per cent charge would equate to a total range of 580km.As well as being stylish, climb into the rear pews and there's also plenty of headroom in the for the tall, while legroom is claimed to be on par with the firm's largest Range Rover.All models will also come with a full-width panoramic roof that turns opaque at the touch of a button.Thoughtful touches for the second row include two large rear air vents and a touchscreen control panel between the seats.Confirming the Range Rover GT will land later this year, Land Rover's luxury arm will reveal full details then, including powertrain specification, pricing and positioning, as well as local timings.Commenting on the new GT, the Range Rover brand's boss, Martin Limpert, said: "The Range Rover GT will redefine the grand-touring segment with the ability to deliver beautiful and engaging GT poise, proportions and long-distance refinement while offering capabilities no conventional GT can match. "We have spent the last few years working obsessively on the fundamentals of the GT formula, reinterpreted in a sophisticated, uniquely Range Rover way. The result is the most car-like, yet unmistakably capable."Its blend of effortless EV performance, first-class long-haul refinement and all-terrain capability is pure Range Rover; while its calming interior previews our vision of a modern grand tourer."

More than 30,000 Jaguar Land Rover SUVs have been subject to urgent recalls in Australia, according to notices from the Department of Infrastructure, Transport, Regional Development, Communications, Sports and the Arts. The largest of these recalls concerns 23,313 Land Rover Defender, Discovery and Range Rover SUVs for the model years 2019 to 2026.“Due to a manufacturing defect, the connection to the driver’s airbag clock spring may corrode over time and lead to an increased resistance in the airbag circuit,” the notice stated.“As a result, the airbag may fail to deploy in the event of an accident.“In the event of an accident, the airbag not deploying as intended could increase the risk of injury or death to vehicle occupants.”The second issue relates to the Jaguar F-Pace SUV, Land Rover Defender and Discovery, as well as Range Rover, Range Rover Sport and Velar models.It impacts 7152 units from the 2024 to 2026 model years.“Due to a manufacturing defect, the front-end auxiliary drive belt idler pulley may over rotate and cause damage to the oil pressure and temperature sensor,” the notice stated."This may lead to an oil leak and engine stalling resulting in a loss of motive power whilst driving.“An engine stall or sudden loss of motive power could increase the risk of serious injury or death to vehicle occupants and other road users.”The brand will contact the affected owners of all affected vehicles asking them to contact a dealer and have the work to fix the issue carried out, free of charge. A spokesperson Jaguar Land Rover said these are recalls are a part of a global recall and there have not been any reported incidents of the issue occurring in Australia. 

A smaller version of an iconic 4WD is no longer set to be EV-only, as new plans reveal hybrid drivetrain options have become a larger part of JLR’s future.The Land Rover Defender is going to spawn a smaller version of the nameplate, possibly called the Defender Sport if reports including those from Autocar in the UK are accurate.All signs pointed to an EV powertrain for the smaller Defender, based on Jaguar Land Rover’s (JLR) plans to roll out its new Electrified Modular Architecture (EMA) as an EV-exclusive platform, but now the company has shifted strategy to include hybrids.Likely good news to many traditionalists in the JLR customer base, the brand confirmed the new Defender model would indeed go hybrid rather than EV-only.“A new model from the Defender family has been confirmed as the second vehicle to be launched on the EMA platform, which will now include the option of HEV as well as BEV in the future,” JLR said in a statement.According to JLR’s Managing Director for Defender and Discovery, Mark Cameron, plans are already looking well into the future for ‘Defender’, which now stands as a sub-brand rather than a single model under JLR’s ‘House of Brands’ strategy alongside Range Rover, Jaguar and Discovery."We've got a portfolio of one model with several variants,” he told Autocar on his plans for Defender, “but I'm working seven to 10 years ahead to build out this whole brand portfolio."We've got to make sure everything we do as Defender has the DNA of the brand: epic built-to-last, go-anywhere capability."While development is well on its way, details short of the inclusion of hybrid drivetrains in the so-called Defender Sport are scarce.Cameron has said while the new model likely won’t have the same capabilities as a Defender due to the platform’s electrification limitations, the model will still be “class-leading in the attributes that make it a Defender”.Importantly, JLR also has a memorandum of understanding (MOU) with Stellantis to work on hybrid technology, which could even result in the new model from Defender sharing some DNA with its historic rival.The new Defender model will be the second to launch on the new EMA platform after the Range Rover brand is to launch a new “full hybrid-electric vehicle.”“The HEV will be a unique new addition to JLR’s propulsion portfolio, offering more choice alongside mild hybrid electric vehicle (MHEV), plug‑in hybrid electric vehicle (PHEV) and full battery electric vehicle (BEV) options.“JLR will reveal more on its first electric model built on its EMA platform at Halewood, Merseyside, later this year.”

Freelander, a new joint-venture brand between Land Rover and Chery, has detailed its upcoming debut model thanks to regulatory filings in China.The Freelander 8 was previously confirmed to be a large SUV, measuring 5118, 2050mm wide, and 1890mm long, with an enormous wheelbase of 3040mm, featuring a luxurious six-seat layout, as is popular in China.This makes the new Freelander-branded SUV about the opposite of the original Land Rover Freelander, where it played a role as the company’s smallest and most affordable vehicle.It was also known that the Freelander 8 would exclusively be a range-extender hybrid at launch, meaning it will drive the wheels only via electric motors, keeping a 1.5-litre turbocharged engine on board to serve only as a generator for its battery.New technical filings, which are required for vehicles to apply for tax exemptions in China, confirm the Freelander 8 will use an EV-sized circa-60kWh battery, allowing it a 221km pure electric driving range (seemingly a preliminary CLTC figure, more lenient than the WLTP standard more widely used in Australia), built by CATL, the world’s biggest battery manufacturer.Its 1.5-litre engine has a power output of 115kW, although no torque figure or combined outputs from its dual-motor set-up is available yet.In addition, the Freelander 8 will have a new all-terrain software system and will also feature a front mechanical differential lock, and a simulated electronic centre differential (with no mechanical linkage between the front and rear motors), and a rear electronic limited slip differential.As previously reported, the Freelander 8 will also feature dual-chamber air suspension. In addition, the large SUV will feature the latest Huawei-developed active safety and self-driving system in its Chinese home market. It will also feature a towing capability, with its capacity for the Chinese market set to 2000kg.Other new details include a battery-drained average fuel consumption of 8.18L/100km, and an apparent overall weight of 2980kg. The battery alone weighs 372kg.A full battery electric version of the car is expected to follow at a later date.The Freelander 8 is the first in a range of new Freelander vehicles, and the brand is expected to expand globally after its launch in China in the second half of 2026.According to Chery's local operation, the Freelander brand is confirmed for Australia, although it won’t be distributed by the local Chery factory-backed arm and will operate independently. It has said the same about its off-road focused own brand, Jetour, which has a similar range of boxy hybrid SUVs.Chery will need to work hard to separate its array of brands which are on the way with the ones it already offers in Australia. Currently it offers products under the Chery brand, and has a separate operation which sells cars under the Omoda/Jaecoo brands.Lepas, another passenger car marque which will use the same platforms and technology as Chery and Omoda/Jaecoo vehicles is set for an imminent launch, while Jetour is expected to follow at a later stage.Stay tuned for more information on the Freelander brand including its Chinese launch as well as its launch plans for Australia imminently.

China’s Chery and India’s Tata Motors will team up on a new luxury brand that will launch two new models in 2027.This is thanks to a new report from Reuters, which claims Tata has forged a new partnership for its upcoming Avinya premium arm, after a plan to base the models on Jaguar Land Rover platforms fell through.The Indian giant told Reuters it plans to use the same platform, which underpins the upcoming Freelander 8 that is part of Chery’s existing tie-up with the Tata owned Jaguar Land Rover.The new deal with Tata will see the Chery platform components built in China and shipped as a knock-down kit, with final assembly occurring in India. They will cater to right-hand drive, opening up the opportunity for them to be exported to Australia. Chery’s new Freelander division also has designs to launch in Australia.Tata told Reuters, “Avinya is being developed as a global premium brand. Our collaboration with JLR and global partners will be an important pillar.”The vehicles were to be based on Jaguar Land Rover’s upcoming EMA platform, which was announced in 2024.That platform was originally designed to support next-generation electrified mid-size luxury SUVs, and was capable of supporting both hybrid, range extender and fully electric drivetrains.The switch to the Chery platform will shorten development timelines, in yet another example of a foreign brand embracing what has become known in the industry as “China Speed”.While Tata doesn’t currently have an automotive presence in Australia (aside from Jaguar Land Rover), the company’s main rival, Mahindra, offers several products in our market, showing a taste for Indian brands to expand.Tata turning to Chery also offers the Chinese giant a foothold in the Indian subcontinent, which it did not have before. As is the case in other markets, India has several barriers in place to stop Chinese automakers from having free market access in order to protect its domestic brands.It is part of a major global push by Chery, which has for a long time been one of China’s most successful brands in overseas markets. It already had strongholds in South America, and is in the process of establishing links in Europe, which looks to be the next battleground for Chinese brands.Nissan announced that it had signed a memorandum of understanding to allocate one of its production lines at its Sunderland UK plant to build Chery vehicles alongside Australian-bound Nissan Qashqais.

Stellantis, owner of Jeep, and Jaguar Land Rover have signed a non-binding memorandum of understanding to “explore opportunities to collaborate on product development in the United States”.Antonio Filosa, CEO of Stellantis said: “By working with partners to explore synergies in areas such as product and technology development, we can create meaningful benefits for both sides while remaining focused on delivering the products and experiences our customers love.” Meanwhile PB Balaji, CEO of JLR said: “As we continue to evolve JLR for the future, collaboration will play an important role in unlocking new opportunities. Working with Stellantis allows us to explore complementary capabilities in product and technology development that support our long‑term growth plans for the US market.”The tie-up comes as both companies face a tough tariff environment in the US, with Stellantis being embattled there in previous years with its previous CEO, Carlos Tavares, focusing largely on the European operation. JLR, meanwhile, could gain a foothold in the lucrative US market, where it does not currently have a manufacturing footprint.The partnership marks a major change in strategy for embattled Stellantis, which posted a A$37 billion dollar loss in 2025. Its house of 14 brands includes diverse marques from Jeep to Peugeot and Maserati. Under Tavares the US operation suffered, particularly Jeep. The brand pivoted to a more premium position, which didn’t resonate with buyers. Locally, it even resulted in the Grand Cherokee being pulled from sale as Jeep chose to focus on its more competitive offerings.JLR recently ended production of Jaguar models as it gears up for a major re-boot of its luxury passenger car brand, with the company still managing to post good results for 2025 off the back of record sales of the popular Defender and surging global sales of its new Range Rover Sport.The brand even claims that it has taken over 32,000 expressions of interest globally for its upcoming Jaguar Type 01 GT car.A bruising cyberattack, which shut down the brand’s factories in late 2025, has had an impact on the JLR’s bottom line. New tariffs in the US have caused the UK based company to post a 99 per cent profit slump in the first months of 2026.Both companies, which have been rivals in the past, have also turned to their Chinese joint-ventures for more global resilience.Stellantis has made clear its plan to lean on more partnerships, particularly with its Leapmotor joint-venture, and more recently, a new tie-up with Dongfeng to build more Peugeot models in China.Jaguar Land Rover has re-booted the Freelander marque as part of its joint-venture with Chery. The first model, the Freelander 8, pairs the design motifs from the previous Freelander small SUVs with an 800-volt architecture from Chery, plotted to be offered in both range extender hybrid and fully electric forms.Unlike previous Freelanders though, the new Chery-based model is an over-five-meter long three-row SUV. The tie-up has global aspirations and will exist independently of both Land Rover and Chery, and has been confirmed for an Australian launch.

Land Rover has hinted at a radical direction change for its next-generation Discovery SUV. The Discovery has been experiencing a sales downturn in Australia, which reflects a global trend for the previously popular name. The Discovery has found itself in a changing environment, which has contributed to the fact it has sold the least number of units in Australia out of any model in the Land Rover lineup so far this year.The Defender SUV's successful introduction in 2021 has seen it become a big seller. It has arguably come at the expense of other models, such as the Discovery, but a spokesperson for Land Rover Australia said there remained separate customer bases for the Defender and the Discovery.  SUV alternatives have blown out in the past few years as well, with rivals introducing cheaper and similarly specified vehicles. Freelander is likely to be a direct rival for the Discovery, adding to its mounting task to recapture sales. Jaguar Land Rover Chief Executive Officer P.B. Balaji has confirmed the brand will take drastic action to rectify the model's decline. “Discovery is very much part of our ‘House of Brands’. an important part of our offering to the customers, and where the customer is able to access the brand, and the entire JLR franchise, at much more affordable prices,” Balaji told United Kingdom outlet Auto Express.“At the same time, it needs to be uniquely differentiated. Some customers have indeed migrated to a Defender. 
And therefore, that is the work that we are currently on to.“You should expect to hear from us, future plans on Discovery, sooner rather than later. We are as committed to the Discovery as any of our other brands.”The Discovery will also have to fight off competition from the incoming Chery sub-brand Freelander Down Under, which is part of a joint venture between JLR and Chery. It is unclear when this new Discovery model will be announced, but it appears to be one of Land Rover’s immediate priorities. A spokesperson for Land Rover said they could not confirm any details about the new Discovery model in the works or its potential arrival in Australia. The Discovery is currently in Australia as a petrol-only model, starting from $73,595 (before on-road costs), making it the cheapest model in the brand’s lineup. It is mainly powered by a 2.0-litre turbo-petrol engine, producing up to 184kW and 365Nm, but there is a limited edition version of the car, which comes with a 3.0-litre twin-turbo V6.

A new ultra-luxury Range Rover has just been priced in Australia, and it will be the most expensive model in the lineup.The Range Rover SV Ultra will start from $472,400 (before on-road costs), which is in excess of $10,000 more than the previous range-topping SV.The Ultra variant debuts with a new electrostatic sound system, which will be an option available on all models in the SV range.Range Rover claims this high-quality sound system is a world-first in a car, and has 21 electrostatic panels. These panels are located down the back of the seats, including the headrests as well as in more generic speaker locations. Electrostatic sound systems shift the sound-producing material back and fourth electrically to deliver high-level clarity.Headlining other features on this model is the addition of a ‘sensory floor’ and ‘body and soul seats’, which offers different wellness modes to enhance focus and relaxation, according to the brand. The sensory floor utilises haptic feedback beneath the floor mats.Elsewhere in the cabin, there are new two-tone high-quality synthetic leather seats, with white and grey colours.On the outside, the car has been given an exclusive silver paint, which Range Rover said is designed to resemble liquid metal, along with satin platinum and chrome elements. It will ride on 23-inch wheels, which have also been given satin platinum inserts and new centre caps. The car gets the same 4.4-litre V8 petrol engine as in the P615, producing 452kW and 750Nm, so it can sprint from 0-100km/h in 4.5 seconds. The SV Range Rover will continue to rival the likes of the Aston Martin DBX and the Bentley Bentayga, which both have price tags starting around the $400K point.It will also take on Lamborghini’s Urus, offering a plug-in hybrid V8 set-up. The car will hit Australian showrooms in the first quarter of next year, but there is expected to be less than 10 models coming Down Under.2026 Range Rover SV pricing Australia 

There is a new limited edition Range Rover Sport, which has just been announced in Australia. With only 25 units available for the car, it will start from $233,200 (before on-road costs). This means it is roughly $6000 cheaper than the previous cheapest V8 variant of the car. The ‘Twenty’ Edition is to celebrate 20 years of the Range Rover Sport. It shapes up as a rival for the V8-powered BMW X5 M60i and M Competition, with price tags of $177,900 and $247,800 (before on-road costs). It also takes on other high-end luxury performance SUVs such as the Audi SQ7 and the Porsche Cayenne, which are also nearer to the $200K mark. The most noticeable changes come elsewhere in the car, with it offered in exclusive ‘Ostuni’ white and ‘Santorini’ black paint options.It also includes a blacked out exterior package to give the car a sleek and stealthy look. There are 23-inch wheels finished in a glossy silver featuring a ‘Twenty’ etching, along with other branding such as on the treadplates and the centre console. On the inside, there are forged carbon veneers and a black suedecloth headlining, while the high-quality leather seats have been lifted out of the up-spec SV variant.It will be powered by Land Rover’s 4.4-litre twin-turbo V8 engine, producing 390kW and 750Nm. This is the same amount of power as in the base V8 Sport variant, which can shift from 0-100km/h in under five seconds. The Range Rover Sport was first introduced in 2005 and is now in its third generation. During its time on the sales charts, the car has been part of several high-profile stunts, such as the 999 steps to Heaven’s Gate in China back in 2020. The ‘Twenty’ Edition is available for order now. 

Sometimes car companies just get it wrong.Despite all the market research, focus groups, design studies and marketing programs, some cars just don’t sell. Sometimes it’s a case of being the right car at the wrong time, arriving ahead of the curve or after the boom. We looked at that recently with the Holden Volt, a plug-in hybrid that arrived too soon (and for too much money) to be successful, even if the concept was right.But then there are some cars that are just a complete miss, arriving as an undesirable product. They are, to be blunt, the wrong car at the wrong time.Here are some examples of what happens when carmakers get it wrong.The decision to end local manufacturing for Holden cannot have been an easy one for General Motors management, but it was probably an inevitable one. The decision they did not have to make was to destroy the brand equity, not to mention the national pride and love, in the Commodore badge.While most of the cars on this list are obviously bad choices with the benefit of hindsight, the ZB Commodore was an obviously bad choice at the time. It was meant to soften the blow of the departure of the brilliant and beloved VF Commodore, but it only served to rub salt into the wounds.To the nice folks at Opel, GM’s German division, who developed the car (which was known as the Insignia in Europe) this was like having your glass of beer taken away and replaced with water from a muddy puddle with ‘beer’ written on the glass.It wasn’t a ‘Commodore’ in any way, shape or form, despite what Holden PR tried to spin at the time. Holden and GM should have followed the example Ford set with the Falcon and retired the name with dignity rather than slapping it on a sub-par import.Sometimes in life you’re faced with a 50-50 decision to make and the difference it makes in the long run can be enormous, or even catastrophic. That’s the case with Ford Australia and the Territory Turbo.The Territory was an inspired decision, a great example of delivering the right car at the right time. Ford managed to get in on the SUV craze just as it started to rise in the early 2000s, offering buyers who were starting to look for something taller than a Falcon an in-house alternative.The problem was, in 2006 they decided to expand the line-up and made the wrong call on that 50-50 decision. Legend has it that Ford Australia only had the funds to develop a Territory Turbo OR a Territory diesel, but not both at the same time.In the words of the Knight at the end of that Indiana Jones movie: “They chose poorly.”Thankfully they didn’t shrivel up and die in an instant, like the Indiana Jones’ nemesis, but it was a decision that didn’t help the future of Ford’s local models.By the time the Territory diesel did arrive in 2011, along with a facelift, Ford had lost too much ground to imported rivals and by the end of 2016, the Territory was done. While Ford’s decision to add the turbocharged ‘Barra’ engine to the Territory seemed logical, given the high demand for that engine in the Falcon XR6 Turbo, it highlighted the difference between the Falcon and Territory buyer.In the same way a diesel Falcon would have been a terrible idea in 2006, so too did the Territory Turbo prove a costly mistake.The Evoque was a brilliant addition to Range Rovers’ line-up, another demonstration of reading the market to perfection and adding a smaller model when that’s what luxury SUV customers were looking for.Unfortunately, the Evoque Convertible was as bad an idea as the Evoque was a good one. And this was one of those ideas that you really could tell wasn’t brilliant at the time.Sure, the SUV market was rapidly changing at that point and there were some unlikely sales hits, namely Audi’s turbo-diesel SQ5. If a diesel SUV can be a popular performance car, surely a convertible would be appealing, right?Wrong. Very, very wrong.Introduced in mid-2016, the final Evoque drop-top rolled off the production line in 2018. A footnote in the history of Range Rover, and one they’d probably like to forget.As Mazda prepares to launch its second and third EVs, the sharply-priced 6e and CX-6e, it can be easy to forget its first attempt. And they might prefer you did.The MX-30 was a bolder-than-average design, with ‘suicide doors’ that were actually more like ‘choke the front seat occupants if you opened the rear doors’, but it fit nicely into the popular Mazda line-up.The problem was what was powering the MX-30. For starters, Mazda hedged its bets, offering its much-hyped EV with a mild-hybrid powertrain option, just to confuse the issue. Which was needed because the EV only had a small battery and a theoretical driving range of only 200km, but a big price tag of over $66k.While EV sales were starting to increase at this point, so seemingly the time was right, Mazda was behind the times in terms of both capability and cost. It was destined to fail and that’s what it did, quietly pulled from sale after only three years.The American brand’s attempt to crack the lucrative ute (or ‘truck’ if you’re American) market was over before it began. On the one hand you have to give credit to Tesla for not trying to take on Ford, Chevrolet and Ram head on. But, on the other hand, what the heck were they thinking?The Cybertruck was always going to be a niche offering, with Tesla frontman Elon Musk's 250,000 annual sales claim being wildly optimistic (to put it very delicately). As the flop of the F-150 Lightning demonstrated, there is simply not a market for electric utes, whether they look like a traditional ute or something created by the work experience kid after a lot of caffeine.Where Musk and the rest of Tesla management thought they’d find 250,000 people who wanted to look like they just drove out of a 1990s computer game remains a mystery to equal the lost city of Atlantis.Electric utes may seem like a good idea, but their time has simply not come year, but certainly the Cybertruck is not what people want.