Pirelli Calendar 2010 unveiled

Carsguide will be giving away a copy of the world’s most exclusive calendar, which is not for sale and is sent in a very limited edition of 10,000 to a secret mailing list of corporate stars. Stay tuned for our competition in mid-December.

Catwalk and magazine superstars Miranda Kerr, Catherine McNeil and Abbey Lee Kershaw – all from Down Under -- are among the eleven models in this year’s calendar.

The others are Eniko Mihalik from Hungary, Marloes Horst of the Netherlands, Lily Cole, Daisy Lowe, and Rosie Huntington-Whiteley from the UK, Georgina Stojiljkovic of Serbia and two Brazilians, Gracie Carvalho and Ana Beatriz Barros.

The images for the 37th edition of the calendar were shot on location in Brazil earlier this year by Terry Richardson, the outrageous American fashion photographer whose images are often sexually provocative and can border on the graphic.

However the calendar in its finished version is probably more startling for its contrast to previous years than anything else.

Following on from the lush and exotic Botswana landscape and fauna in which Peter Beard set the models for last year’s calendar – and the opulent chinoiserie costumes and backdrops used by Patrick Demarchelier in 2008 – Richardson’s shots are starkly simple.

He’s returned to the classic Pop Art era pin-up calendar style, with little in the way of backdrops, props, make-up – or costume, for that matter.

“A great photographer,” says Richardson, “captures the moment – that’s why I shoot without extra equipment and without assistants.

“My technique is the absence of technique: the lens is my eye, my charisma, my ability to capture moments of truth, whatever they may be, picture angles, use of color, light, scenery – these have always been the essential aspects of my photographic art”.

See the images and video from the 2009 Pirelli Calendar we gave away last year.