What's the difference?
The first two things any new starter who arrives in the design department of Jeep’s headquarters in Ohio is told are, 1) The bathrooms are here and, 2) Don’t change the Wrangler.
Okay, I made that up, but it’s probably not far from the truth, because the Wrangler isn’t just iconic for Jeep, but iconic for the entire car world in a similar way to the Porsche 911 and the Ford Mustang.
The Jeep Wrangler is the equivalent of a Hollywood superstar - the Clint Eastwood of the car world - with its design that stretches all the way back to the iconic little off-roader purpose-built for the US Army in World War II.
So, how do you make changes without changing the recipe? Well, the Wrangler has been updated and we went to the Aussie launch to see what’s changed.
When is an AMG not really an AMG, but still a fitting homage to the models that built the brand?
The new E 43 is the eighth '43 after the SLC 43, GLC 43, GLC 43 Coupe and four C 43s, all of which arrived last year, and plugs a mighty gap between the mainstream E-Class line-up and the upcoming full-house E 63 S, while forming an almost exact philosophical fit with the E 36 and E 55 that helped put AMG on the map in the 90s.
How? Unlike the angry dinosaur V8 growl, supercar-like performance and generally hardcore demeanour we love about the current top-level models, the E 43 is more of a rapid grand tourer than a four-door supercar. Which is kind of what the AMGs of old were, before they sprouted exhausts from both sides and became more menacing than Mercedes.
The E 43 still boasts a muscular 295kW/520Nm from its twin-turbo V6 and all-wheel drive, but cloaks it all in an air-suspended package that's barely distinguishable from the AMG styling pack available from the base E 200 up.
It's priced $20,000 higher than the E 400 but still around $90,000 less than the E 63 S that arrives in June, and does nothing to dissuade the notion that Mercedes makes a car for almost everyone. And we're glad they do, particularly when the latest addition boasts a 4.6s 0-100km/h claim that would trump most mid-engined supercars of the 90s.
It also promises to be a star-badged alternative to the new BMW 540i, Audi S6 and even the Lexus GS F.
The changes to this updated Jeep Wrangler are small but meaningful. The inclusion of airbags, the updated media screen, and a feisty engine which suits the plucky nature of this off-roader make it a better Wrangler than ever.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
If you want a fast Benz but your other half prefers genuine comfort and doesn't like the sound of NASCAR, this is your solution. It's an opulent luxury saloon by default, but with proper performance and personality just the flick of a switch away.
We know the E 63 S will be sharper and 1.2s quicker to 100km/h, but it will also cost another E 200 more, and feel like a performance car ALL the time. The E 43 doesn't, which is just brilliant.
The Jeep Wrangler looks like a cartoon of a four-wheel drive, that’s how familiar and well-known the design is. It’s almost generic, like the word Jeep.
You could say the design is iconic, given that the roots of this SUV stretch back to the little Willys off-roader built for the US army in World War II. And to this day the slotted grille, pronounced wheel guards, short and upright windscreen, even the removable doors are still with us in this latest incarnation.
That’s why each generation of the Wrangler only sees very subtle tweaks to famous shape and look, in much the same way a Porsche 911’s design changes at the rate of dripping water reshaping a rock.
Changing the styling completely would destroy the look which connects the Wrangler to its past and the nostalgic appeal would be over.
So, this update sees more than subtle styling changes in the form of a tweak to the grille with the addition of a metallic-look trim around each of the slots while the mesh insert now has larger openings.
Along with this there’s a new front bumper. The Wranglers we tested had the optional heavy duty steel front bumpers.
There’s also some interior changes in the form of a new dashboard trim, horizontal air vents and then there’s the 12.3-inch media display which goes a long way to making the cabin look more modern.
Still, the interior is busy with buttons and switches in a design that seems to mix the look of heavy machinery controls with a prestige car. The Nappa leather of the Rubicon grade lifts the quality feel higher.
All Wrangler interiors also have an internal roll-over cage which covers the entire cabin, for the fixed metal roof and removable roof body style which are standard on the Overland and Rubicon.
Only the Rubicon is offered in a two-door and a four-door, while the Overland and Sport S are four-door only.
The Rubicon two-door looks cute and fun to my eyes, while the four-door versions look a bit more serious and beefy, but both definitely still give off tough and adventurous vibes.
The wheelbase difference between the two is as giant as it looks. The Rubicon two-door’s wheelbase is 2459mm while the four-door Rubicon’s, along with the Sport S and Overland, is 3008mm.
The Wrangler ranges in length from 4334mm for the Rubicon two-door to 4882mm for the four-door Wranglers. Width is the same for all Wranglers at 1894mm and the height ranges from 1879mm in the Rubicon two-door to 1901mm in the four-door versions.
Unlike the bulging wheelarches and gaping gob of the new E 63, the E 43 uses discrete flourishes to distinguish it from the regular AMG-pack E-Class.
Most obvious are the more aggressive 20 x 8 and 20 x 9 'RTO' wheels, but if you look closely it also scores subtle black winglets on the outer edges of the front bumper openings, a single bar grille insert, boot lip spoiler and black split exhaust tips.
Hiding within those wheels are upgraded 360mm brakes at all corners, with four piston calipers up front and single at the rear.
On the inside, the E 43 steps up to perforated leather and 'Dynamica' pseudo suede seat trim but the fronts appear to be the same comfortable shape as the regular AMG pack seats. Aside from a smattering of AMG badges, that's about it. Like the outside, it looks a little bit sporty, but luxury is the focus.
When we review most SUVs practicality is scored on things like legroom, storage space and boot size. But in the case of a vehicle with removable doors and roof, and a cabin that has one-way drainage valves so you can hose the interior out, practicality takes on a different meaning.
The Wrangler’s practicality seems focussed on serving adventurous folks in search of a muddy off-road expedition and, so, while there is storage it’s mainly nets for door pockets, moulded wells on top of the dash, and smaller hidey holes to makes sure loose items don’t get flung around the cabin.
Given the roof can be removed there’s also a lockable glove box and centre console storage box.
When it comes to cabin space the Wrangler’s interior feels a bit cramped. The footwells up front don’t offer much space and headroom throughout is restricted by the roll cage which stretches from the front to the boot.
The four-door Wrangler has five seats and good legroom in the second row, even for me at 189cm tall. As mentioned above, headroom is limited in places because of the safety structure. Boot space behind those rear seats is 898 litres.
The two-door Rubicon has four seats. The back ones aren’t the most spacious and the boot behind them is almost too small to mention at 365L, Two pieces of carry-on luggage wouldn’t fit back there and we had to put our bags on the rear seats.
The rear tailgate for all Wranglers is side-hinged (opening left to right) and splits to allow just the window section or lower part to open separately.
For charging and powering devices all Wranglers have two USB ports up front (one -A and one -C) and four USB ports in the second row (two -A and two -C). There are also two 12V outlets on board (front and rear).
There are two cupholders, seatback map nets and directional air vents for the second row.
The Wrangler sits high and climbing into the rear seats might be a challenge for smaller kids or even fully-grown humans, but there are chunky handholds at the pillars for extra help.
So, the Wrangler has excellent practicality, but this is geared more to its intended purpose of adventuring off-road rather than the city commute and school pick-up.
Like all E-Class sedans, the E 43 has amble room for four large adults to travel comfortably. Everyday practicality is well considered with dual cup holders front and rear with bottleholders in each door, map pockets and ISOFIX child seat mounts in the outer rear positions. Boot capacity is a useful 540 litres.
Like all AMG performance models, the E 43 forgoes run-flats or a spare tyre in favour of an inflation kit.
The Jeep Wrangler range comes in three grades. There’s the entry-grade Sport S which can only be had with four doors, the Overland which is also a four-door and the top-of-the-range Rubicon comes as a shorter wheelbase two-door and the four-door.
The Sport S replaces the Night Eagle as the entry-point into the Wrangler range and with a list price of $75,950 it’s $5500 cheaper, too.
Above this is the Overland for $84,950 and at the top of the line-up is the hardcore Rubicon which is $83,950 for the two-door and $90,450 for the four-door.
This update sees all Wranglers now coming with a (damage and scratch-resistant) 'Gorilla Glass' windscreen and a 12.3-inch media screen. But each grade also comes with its own new features.
The Sport S has been given heated front seats, a heated steering wheel and ambient cabin lighting. Meanwhile, the Overland now has power front premium 'McKinley' seats and soft spare tyre cover.
And finally the range-topping Rubicon receives Nappa leather seats and a forward-facing 'Trailcam'.
There are mechanical upgrades across the range, too, especially for the Rubicon and we’ll get to those in the engine and driving sections of this review.
As for the rest of the features, coming standard on the Sport S are LED headlights, 17-inch alloy wheels, proximity key and push button start, sat nav, Apple CarPlay and Android Auto, a nine-speaker Alpine sound system and dark tint windows.
Along with its new features the Overland also comes standard with all of the Sport S’s equipment plus a three-piece removable hardtop, 18-inch wheels and a leather-wrapped shifting knob and hand brake handle.
Then there’s the Rubicon which has all the Sport S features, but 17-inch wheels instead of the 18s and an enormous amount of engineering hardware that makes this grade the off-road king of the Wranglers, which we’ll get to.
At $159,900 the E 43 sits exactly $20,000 above the E 400. As you'd expect it comes fully loaded with comfort and convenience features, including a choice of black, brown or beige nappa leather, 'Air-Balance' cabin scent and air filtration system, tinted windows, panoramic sunroof, head-up display and a 13-speaker Burmester surround sound audio system.
Like all new E-Classes, the E 43 also comes with the brilliant Drive Pilot suite of active cruise control and lane guidance tech that permit semi-autonomous driving, including the ability to change lanes. More sculpted AMG front seats and a Dynamica pseudo suede-trimmed steering wheel are available as a $3076 option, but it's worth noting that the seat upgrade eliminates the PRE-SAFE impulse side function that moves passengers toward the centre of the car when a side collision is anticipated.
One of the biggest changes Jeep could make to the Wrangler without causing complete mayhem for fans is to the engine and even then there will be folks who don’t like what they’re about to read.
Deep breaths, okay? Right, so, in this update the V6 petrol engine has been replaced by a 2.0-litre turbo-petrol four-cylinder.
At 200kW the new four-cylinder makes a smidge less power than the V6 but more torque at 400Nm. An eight-speed automatic transmission shifts gears and sends the drive to all four wheels.
If you’re a Wrangler fan you’ll most likely know about this engine swap, but you’re wondering how this four-cylinder feels.
The answer is, really good. Jeep has got it right. It’s a torquey, responsive engine that feels energetic and suits the Wrangler's personality well.
In the short time I’ve spent on and off the road I’m convinced this turbo-four will be a good companion wherever you decide to go.
And go pretty much anywhere you can, with all Wranglers being ridiculously capable off-road thanks to their ladder frame chassis, high- and low-range gears, outstanding ground clearance (233mm-257mm, depending on variant ), excellent approach angle (41.4 to 44 degrees, depending on variant) and a departure angle to match (37 degrees for the both Rubicons; 36.1 for the Sport S and Overland).
The Rubicon comes standard with Jeep’s 'Rock-Trac' on-demand four-wheel drive system and this update adds a full float rear axle. Sport S and Overland grades have Jeep’s 'Selec-Trac Active' on-demand 4WD set-up.
Rather than simply plonking the 3.0-litre twin-turbo V6 from the other '43s in the E-Class body and fettling the tune to edge it ahead performance-wise over the smaller models, the E 43 uses larger turbos to boost power by 25kW but retains the same 520Nm, which is also 50kW and 40Nm greater than the E 400.
Like all current E-Class variants, the engine is backed by Mercedes' very clever nine-speed torque converter auto and follows the E 400 and other '43s by sending power to all corners via the 4Matic all-wheel drivetrain.
The new turbo-petrol, four-cylinder means better fuel economy than the V6 it replaces. We have yet to test Jeep’s claims that after a combination of open and urban roads the four cylinder uses 9.2L/100km in the sport S and Overland grades and 9.9L/100km in the Rubicon.
In comparison, Jeep says the previous V6 uses 10.1L/100km in the Rubicon and 9.9L/100km in the Overland. Our own testing saw consumption closer to 13L/100km.
We’ll have the new Wrangler in our garage soon and we’ll be able to put the fuel consumption claims to a real world test.
In terms of range, the two-door Rubicon has a 61-litre fuel tank and in theory a range of up to 680km. The Sport S and Overland have an 81-litre tank and can get up to 880km, while the four-door Rubicon’s 81-litre tank should manage 830km.
Of course if you’re off-roading you’ll use more fuel and the range will drop accordingly.
Despite making more power and torque, the E 43 carries the same 8.4L/100km official combined figure as the E 400, but requires more expensive 98RON to achieve it. The E 43 also scores a 14-litre larger 80-litre fuel tank, which should stretch the range between fills by around 167km based on the official figure.
Every one of the Jeep launches I’ve attended over the past 15 years has involved a pretty decent off-road component and it’s clear the company has a lot of faith in its product.
This Wrangler launch’s off-road test had been scaled back due to days of flooding rain beforehand, but the section that was passable was enough to remind us of what we already know and that is the Wrangler is formidable.
A Queensland bush off-road course full of steep, muddy hills, ruts, rocks, dirt and slippery descents was still all there for us to test the Wrangler Rubicon four-door.
Fun and comfortable are the first words that pop into my head when recalling how the Rubicon fares. This is a super-capable beastie that feels planted, secure and adept at all times.
We tested low- and high-range four-wheel drive, locked the rear differential and let the hill descent mode do its thing and get us down the sides of hills that felt so close to vertical all we could see through the windscreen was the ground.
What's also clear is the new turbo-petrol, four-cylinder feels well suited to the job, with plenty of torque along with a feisty and responsive nature that fits the Wrangler better than the old V6.
There was also plenty of time spent on the road in the four-door Rubicon and its smaller two-door sibling. And was here it was also super clear the Wrangler felt like we’d taken it out of its natural habitat.
At 110km/h on the motorway the two door Rubicon feels light and floaty in its suspension, with steering adjustments having to be made constantly, like actors pretending to drive cars in movies, as the Wrangler wanders around in its lane. The Wrangler wander is a known trait and isn’t specific to this updated car.
And even though our launch drive took us on some great winding country roads which would have been perfect for a Mazda MX-5, the Wranglers found the fast tight turns difficult to handle.
I’m sure I heard a sigh of relief from our Rubicon as we pulled off the road and selected low-range four-wheel drive before bouncing up what looked to be a sheer cliff, with ease.
Of course, our Adventure Expert Marcus 'Crafty' Craft will put the Wrangler though its paces once we have one in the CarsGuide garage.
Working our way out of Melbourne via its network of motorways, there's little aside from perforated leather and Dynamica faux suede seats to tell us we're aboard something a bit more special than most E-Classes.
Left in Comfort mode via the console-mounted drive select toggle, the engine delivers a creamy urge with max torque available from 2500rpm, the transmission is silken and the ambience is very E-Class.
On the country roads beyond Melbourne's urban limits, you can tell you're riding on 20-inch wheels with limited sidewalls, but it's all entirely liveable and still very Mercedes.
Flick it over to Sport mode and it's much the same, but confronted with the bitumen rollercoaster that is Chum Creek Rd (look it up, it's worth it), we felt it was time for Sport +. Race mode is reserved for the full-blown AMGs, but Sport + instantly transforms the E 43.
The steering gets heavier, the exhaust gets louder and the transmission drops at least one ratio, but the dampers also become much firmer which makes it feel at least a couple of hundred kilos lighter than the aluminium-abundant W213 E-Class already is.
The stability control also loosens its leash and surprisingly permits some play from the rear end when you're really pushing under throttle. It is all-wheel drive, but the torque bias favours the rear wheels by a factor of 69:31.
The auto manages to shift quickly and the abundance of ratios means it happens very often. You'd have to be pretty bored to bother with the paddle shifters, as everything responds beautifully to your right foot – including the brakes.
It's very easy to drive very fast and you soon forget you're driving a near-5m long sedan.
The V6's growl will never match a V8 symphony, but it helps to stamp the E 43's individual character. If it made no noise it would be disappointing, but it does well to push a classic V6 bark past its turbos.
The Jeep Wrangler has a three-out-of-five star ANCAP rating from testing in 2019. This isn’t an adequate safety score for a modern vehicle and the relatively modest advanced safety tech compared to other new SUVs and its structural integrity in crash tests caused ANCAP enough concern to award it lower scores.
Surprisingly the ANCAP report scored its child occupant protection at 80 per cent which is excellent.
This update to the Wrangler now adds curtain airbags which cover the front and second rows. Along with these there are dual front airbags plus safety tech which includes AEB (city and inter-urban) and blind spot warning. There’s also adaptive cruise control and front and rear parking sensors.
For child seats you’ll find two ISOFIX and three top tether mounts across the second row of the four-door variants.
The standard full-sized spare wheel is mounted on the tailgate.
Like all versions of the W213 E-Class, the E 43 carries the maximum five star ANCAP and EuroNCAP safety ratings. A brilliantly integrated suite of active and passive safety features go well beyond its nine-airbag count, 360-degree parking cameras, rear cross-traffic alerts, and a pedestrian-protecting active bonnet.
The Wrangler is covered by Jeep's five-year/100,000km warranty, which is off the mainstream market standard of five years/unlimited km.
Service intervals are recommended every 12 months and 12,000km and service prices are capped at $399. Jeep also offers lifetime roadside assistance if you service your Wrangler though Jeep.
As with all Mercedes passenger cars, the E 43 is covered by a three-year, unlimited kilometre warranty. Service intervals are either 12 months or 25,000km and the first three services are capped at $668, $1356 and $1356 respectively.