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Toyota Camry Atara R | new car sales price

The exterior gets a front sports bumper and grille, sports side skirts, dual exhaust diffuser and 17-inch alloy wheels.

Toyota has launched a new addition to the Camry range, with the arrival of the Atara R, which lowers the entry price to the Camry Atara nameplate, but offers a bit more than the base-model Camry Altise that is the Atara R’s starting point.

Only around 2500 examples of the Camry Atara R will produced, with the Australian built special edition model coming with more than $3,000 of extras features compared with the $30,490 Altise, but costing just $1400 more. The exterior gets a dress-up with a front sports bumper and grille, sports side skirts, dual exhaust diffuser, 17-inch alloy wheels, front fog lamps and a special-edition badge.

The interior isn’t forgotten, with the addition of premium three-spoke steering wheel (with audio controls), 6.1-inch screen display audio and reversing camera with fixed guidelines. The Camry Atara R special edition is priced at $31,820, slotting in under the $33,490 Atara S, $35,990 Atara SX and  $39,990 Atara SL.