How long will you wait for a Toyota RAV4? Huge start to 2020 could mean longer wait times for customers

Car News
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The RAV4's boom in popularity could translate to longer wait times
Andrew Chesterton
Contributing Journalist
5 Mar 2020
2 min read

The Toyota RAV4's huge start to 2020 could mean a longer wait time for customers, with the brand conceding "even these higher supplies are under pressureā€.

Toyota in Australia has been scrambling to keep up with demand for its all-new RAV4, with hybrid models especially under pressure.

As recently as last month, the brand’s requests for more vehicles had reduced the average wait time to six months across all trim levels and engine types, but it is understood the recent rush on RAV4 might force the wait times to blow out.

Toyota managed to shift some 3375 examples of its popular SUV in February. That was enough for it to claim the title of Australia's best-selling SUV, Ā outselling its nearest rival, the CX-5, by more than 1000 units.

RAV4 hybrids represented some 62 per cent of those sales, forcing Toyota to plead for more vehicles from the brand's global factories to meet demand.Ā 

"We successfully negotiated additional shipments of hybrid vehicles that will arrive throughout 2020, but even these higher supplies are under pressure due to the unprecedented popularity of hybrids," says Toyota’s vice president of sales and marketing, Sean Hanley.

"The boom in inquiry, consideration and sales with our latest hybrids underlines the success of Toyota's global strategy to popularise electrified vehicles to reduce fuel consumption and carbon dioxide emissions.

"At the same time, it means that delivery times for some variants will not improve as quickly as we had anticipated."

Reading between the lines, then, it means six months might well be the new minimum for those waiting for a RAV4 hybrid.

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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