In the absence of exciting new product, leaner and meaner sub-$30,000 pricing on the Honda Accord and price cuts to the City light car are the latest salvos fired by the Japanese car maker to turn around its sales figures.
Honda's "aggressive" new Accord pricing aims to further improve the model's value for money, according to director and general manager Stephen Collins.
"This new pricing on the Accord range is further evidence of Honda Australia's commitment to provide our customers with outstanding product at value for money pricing. "We are sure our customers will agree the Accord now offers one of the best-value buys in the large segment," he says.
Given the Japanese brand finished 2011 just over 25 per cent down on its 2010 tally (after being thumped by earthquakes, tsunami and nuclear reactor issues in Japan and floods in Thailand), the beancounters will be looking to get volumes back to pre-disaster levels.
April's performance showed growth over April 2011 but the numbers year-to-date remain behind 2011. The 133kW/226Nm 2.4-litre four-cylinder entry-level Accord VTi has dropped $4300 to a list price of $28,190 - or $29,990 drive-away. The VTi-L with satellite navigation has been dropped $2800 from $39,990 to $37,190 and the 202kW/342Nm V6 Luxury model has been reduced by $2700 to $47,290.
The Accord V6 is equipped with Variable Cylinder Management (VCM) that allows the engine to operate on either six, four or three cylinders for maximum fuel and emission efficiency. The City light car has also had its price cut - by $500 - as part of a facelift and features upgrade.
Mr Collins says the $19,990 drive-away pricetag makes the City "sensational value for money." "Australians will love the look of the new-look City," he says. The City, offered in VTi and VTi-L variants, has a new grille and redesigned brake lights and bumpers, aluminium-look interior trim bits and a new rear micro antenna.
The VTi-L gets a new design for the new-look 16in alloy wheels. The dash has also been refreshed - the speedometer now has blue illumination - and the City also has thicker window glass and floor carpet to reduce cabin noise, claims Honda. On the floor significantly improve cabin quietness.
The City VTi manual is priced from $18,490 (or $19,990 drive-away), add $2000 for the auto or step up to the VTi-L automatic for $22,990.