Chery’s new ute to ‘compete with Toyota HiLux and Ford Ranger in mainstream markets’ says brand exec after 2026 Chery Rely P3X debuts at Chengdu Auto Show - report

Chery’s new ute brand has only just debuted a model that looks set to head to Australia, but one company executive has told media he expects the Rely P3X will be competitive with mainstream sales stars the Ford Ranger and Toyota HiLux.

Following its reveal at this week's Chengdu Auto Show, General Manager of Chery’s Rely sub-brand, Zhang Jiaming, told Chinese motoring outlet Autohome the Rely P3X is the brand’s “future product” designed to “compete with Toyota and Ford in the global mainstream market”.

Chery’s Australian boss Lucas Harris has previously told CarsGuide the model would be his preferred option for a model to bring to Australia.

The Rely P3X, which could wear a different badge if it comes to Australia, is a diesel plug-in hybrid, ladder-frame ute with a 2.5-litre turbo-diesel engine and electric motors. 

More details, like outputs and capabilities, are yet to be confirmed, but the brand is reportedly aiming for a 1500kg payload.

If the P3X is to come to Australia, it will launch in the second half of next year, according to Harris.

It would make sense for the P3X to be the model selected to launch in Australia, as Zhang Jiaming says it’s “arguably [their] most prominent product”.

“We aim to truly enter the core mainstream segment of the global market, such as Toyota and Ford. Current products can't penetrate this market, and we can't compete on brand and mechanical performance,” he told Autohome.

“However, with the P3X, Rely has a chance to seize this position. First, the Rely P3X offers excellent safety, second, it offers better economical efficiency, and third, it boasts exceptional intelligence, enabling various scenario-based innovations. Therefore, I believe the Rely P3X can fully compete with these competitors.”