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General Motors Holden will launch the Cadillac CTS sedan next year.
GM Holden boss Chris Gubbey made the announcement in Melbourne yesterday, adding a third top-end marque to GMH's growing imported portfolio, alongside Hummer and Saab.
GMH hope the CTS will lure buyers away from the more expensive version of the BMW 3 Series and Audi A4 when it arrives here towards the end of 2008. The Cadillac is expected to cost more than $90,000.
The CTS will be powered by a version of the 3.6-litre V6 used in Holden's VE Commodore.
One of the world's great names in luxury motoring, Cadillac was first imported to Australia in 1909. The first local models were built by GM at the Woodville plant in South Australia in 1930.
Official production stopped after World War II but a small number of models were imported by independent retailers into the late 1980s.
Cadillac will be sold under the GM Premium Brand with Saab and Hummer through yet-to-be determined outlets.
“Cadillac is luxury performance,” GM Premium director Parveen Batish said yesterday.
“The brand is undergoing a renaissance, driven by a new generation of vehicles, dramatic design and technical innovation.
“While it has an undeniable heritage, Cadillac has entered a new phase with a very clearly defined global strategy.”
The CTS was named the 2008 car of the year by US magazine Motor Trend two weeks ago.
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