Buried treasure

Maserati Maserati News Car News
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Neil Dowling
Contributing Journalist
22 Aug 2008
3 min read

His name is Umberto Panini and there is little hint to his personal treasure trove in the minimalistic driveway and simple builds at his dairy farm, 'Hombre', on the outskirts of Modena.

Even the barn doors give no hint of the rich vein of motoring history they guard.

Yet Panini has the world's biggest private collection of Maseratis in a line-up that represents a unique slideshow of an amazing company that has been through seven owners and endured the depths of bankruptcy and the highs of world championship racing.

Panini, now 78, became very rich in the sticker business. Exceptionally popular since the 1960s, the stickers and cards depicting anything from football players to cartoon characters were dispensed from Panini's coin-operated machines around Italy and later, other European countries.

Panini sold out in 1988 and built up his Modena farm.

But in 1997 Modena's pride, Maserati, was sold to Fiat by its owners, de Tomaso, and the company's historic car collection was put up for auction in London.

The outcry from Italy was so strong that it awoke private support, resulting in Panini's purchase of 22 Maserati cars.

They went into his barn, adding to dozens of other cars, military vehicles, stationary racing engines, tractors and his passion, motorcycles. He even owns two immaculate Maserati motorbikes.

The bulk of the collection is arranged on either side of the barn — Maseratis to the left, others to the right — with selected models in the centre. Upstairs are motorcycles and clay bucks of prospective cars.

The early models attract the most attention, starting with the beautiful Maserati A6 GCS Berlinetta that was designed by Pininfarina and valued recently at about $8 million. Its grille has been copied for the latest Maserati Quattroporte.

The car was the first and last Pinin-styled Maserati for more than 50 years because Ferrari held exclusive rights to the designer.

The collection really starts with a 1936 6CM single-seat racer that has been perfectly restored. At centre is a Tipo 250F, the V12 version of the iconic racing Maserati that sped Juan Manuel Fangio to grand prix victory in 1954.

Behind is the Stirling Moss

Eldorado' 420M and then a mid-engined Tipo 63 and a Tipo 61 'Birdcage'. The Tipo 63 got the birdcage name because of 36kg space frame chassis is made of 200 steel tubes which resemble the bars of a bird cage.

More modern cars include Mistrals and Boras, Ghiblis and Meraks, with rarities such as the Shah of Persia's 1958 5000GT by Touring, one of only four built and based on the 3500GT.

There is a 6CM racer from 1936, a prototype Simun of 1964, a prototype Chubasco V8, a one-off turbocharged Merak and one of only 52 Quattroporte III Royale models made, this 1986 example with a fridge, air-conditioning and telephone.

Panini is more impressed by his motorcycle collection — including a DKW Wankel-engined bike and a T4 250cc Maserati — but, when pressed, says he favours his 1909 Rolland-Pilan Model C which he found in terrible condition under a hedge in Bologna.

It was restored over five years in time to be the carriage for the wedding of his daughter and now sits alongside a De Dion Bouton opposite the line of Maseratis.

Anyone can visit the museum, but by appointment. The first step is to email hombre@hombre.it

Neil Dowling
Contributing Journalist
GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working for GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
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