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2024 Toyota Prado likely to climb $10K! Japanese market start price points to circa-$70K pricing for base model of Ford Everest and Nissan Patrol rival

Japanese reports give clearer view of Prado's likely price in Australia.

With the 2024 Toyota Prado inching closer to Australia, reports out of Japan give an idea of what kind of pricing to expect from Toyota’s much-anticipated off-roader ahead of its mid-year Australian release. 

The expected starting price of the new Prado GX with the 2.8-litre turbo-diesel engine is 5.2 million yen, directly converting to A$52,230 – a lot less than the 150 Series Prado GX’s $60,380 starting price. 

That straight conversion doesn’t take into account shipping, taxes and cost of doing business for Toyota Australia, however. Those factors add up to make a 150 Series Prado about 39 per cent dearer to buy in Australia than Japan, indicating a local start price closer to $70K for the diesel GX.

The local line-up will consist of five variants topping out at Kakadu, which is broader than Japan’s three-trim range. A petrol-electric hybrid powertrain is mooted for the future, but the Ford Everest and Nissan Patrol rival will be diesel only at launch. 

In Japan, the VX diesel is expected to cost 6.3 million yen and the ZX 7.35 million, giving the Prado VX a likely price around $88,000 and the Kakadu-equivalent ZX about $100,000 – pretty pricey for a Prado. 

These gaps leave space for circa-$80K GX and $95K Altitude variants to play in the broader Australian LandCruiser 250 Series range. 

Highly-anticipated Prado price speculation heats up as 4WD inches closer to Australia.

That would mean increases to the tune of $8000-$10,000 are likely for the new Prado – the first all-new model in 15 years. This lines up with the full-fat LandCruiser release, when the 300 replaced the 200 Series and prices went up between $7000-$10,000 in Australia. 

We’re expecting a near-$70K start price for the 250 Series Prado and a flagship variant retailing around $100K leaving plenty of space for the luxurious Lexus GX above. Of course, with variations in spec and features between Japan and Australia, pricing may turn out differently come the Prado’s release.

John Law
Deputy News Editor
Born in Sydney’s Inner West, John wasn’t treated to the usual suite of Aussie-built family cars growing up, with his parents choosing quirky (often chevroned) French motors that shaped his love of cars. The call of motoring journalism was too strong to deny and in 2019 John kickstarted his career at Chasing Cars. A move to WhichCar and Wheels magazine exposed him to a different side of the industry and the glossy pages of physical magazines. John is back on the digital side of things at CarsGuide, where he’s taken up a role as Deputy News Editor spinning yarns about the latest happenings in the automotive industry. When he isn’t working, John can be found tooling around in either his 2002 Renault Clio Sport 172 or 1983 Alfasud Gold Cloverleaf.  
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