What Does GUV Stand for?
Asked by Nikki
What Does GUV Stand for?
Answered by CarsGuide19 Oct 2021
What does GUV stand for? Glad you asked. GUV is a relatively new term on the motoring landscape and, in bald terms, stands for Grand Utility Vehicle. The broad view is that it was an acronym first coined by Kia to describe its current-model Carnival on the basis that it was a step up in luxury from the average SUV and, therefore, needed a grander name; literally, Grand Utility Vehicle.
Like a lot of marketing, of course, the name is more or less meaningless when it comes to being an actual descriptor for the vehicle in question. Yes, the Carnival is well equipped and luxurious for a family vehicle, but 'Grand'? Grammatically, there’s also scope to interpret the vehicle as having a grand level of utility which, given its eight-seat capacity and family friendliness it arguably achieves. Beyond that, however, the definition is rooted purely in the imaginations of the marketing department. Searching for more GUV meaning than that is unlikely to expand the sum of human knowledge.
But now that Kia has slipped the genie from the bottle, you can expect to see the GUV tag applied to all sorts of vehicles formerly known as SUVs, both large and small, and both in Australia and globally. It’s also likely that the vehicles to adopt the GUV tag will be high-end versions of more prosaic SUVs, and there’s a good chance that the prestige brands might introduce the term to their brochures as well.
That said, GUV could also disappear without a trace. The same thing happened to Toyota’s AUV (Action Utility Vehicle) tag a few years ago which was applied to variants of the HiLux range. But the AUV moniker has since been reclaimed by the Autonomous Underwater Vehicle industry which builds unmanned submarines to explore the undersea environment.
There’s another reason GUV could disappear from car advertising and marketing: In the US, rising fuel prices have forced older, gas-guzzling SUVs into the driveways of a poorer demographic who can’t afford anything more efficient. At which point, as Urban Dictionary points out, the term GUV was coined to describe the 'Ghetto Utility Vehicle'.
Other Kia Carnival problems
- What should I do to fix problems on a Kia Carnival 2009 that isn't covered by the warranty?
- Kia Carnival 2018: Can the software be updated to support Android Auto?
- Kia Carnival 2005: Where can I find an electrical wiring manual?
- What are the best 7-seat SUV's?
- Kia Carnival 2017: Error message on nav
- What is the most expensive Kia?
- Is it worth getting a secondhand replacement engine for my 2004 Kia Carnival?
- Is a 2015 Kia Carnival S worth it?
Most viewed in Advice
- 10 best hybrid vehicles in Australia
- Who invented the first car and when was it...
- The top 10 fully electric cars in Australia
- The top five biggest problems with hybrid...
- Cheapest electric car in Australia
- Vehicle weights explained | tare, kerb, GVM,...
- The top five biggest problems with electric...
- The ten cheapest hybrid cars in Australia
- Best 10 Vehicles for Towing
- How much does it cost to charge a Tesla in...
Search from Over 8,000 questions Over 8,000 questions answered by CarsGuide
Complete Guide to Kia
Reviews, price, specs and more
Most viewed in advice
10 best hybrid vehicles in Australia
Who invented the first car and when was it made?
The top 10 fully electric cars in Australia
The top five biggest problems with hybrid cars
Cheapest electric car in Australia
Vehicle weights explained | tare, kerb, GVM, payload and trailer figures
The top five biggest problems with electric cars
The ten cheapest hybrid cars in Australia
Best 10 Vehicles for Towing
How much does it cost to charge a Tesla in Australia?