Cupra Born News

There’s a lot of attention paid to the rise of Chinese auto brands in Australia and their ever-increasing market share.Brands like BYD, Chery, GWM, MG and newer marques like Deepal, Geely, JAC, Leapmotor and Zeekr have collectively taken a bite out of the sales of some long-standing brands.But it’s not all doom and gloom for the more established, non-Chinese makes. In fact, a number of them are performing quite well on the sales charts so far this year.However, it’s not mainstream legacy brands that are on the up. In fact, a lot of the top-10 brands are treading water.With the exception of Fiat Professional, whose sales are up by 120 per cent this year, all of the other brands experiencing strong growth in 2025 are exotic, premium or semi-premium offerings.One of the semi-premium brands doing well in 2025 is Cupra. Volkswagen Group’s Spanish performance specialist has seen its overall sales shoot up by 35 per cent so far in 2025 after a slower 2024.While a couple of its models - the ageing Ateca SUV and the Leon small hatchback - have gone backwards on the sales charts, the striking Formentor SUV has increased by 54.8 per cent in 2025. At 469 sales so far, it’s not a massive number but it represents a big uptick for a newish name.The Born EV is also up this year by 24.2 per cent, while the only just arrived Tavascan electric SUV is expected to further boost Cupra’s sales thanks to keen pricing and sharp design. Facelifted versions of the Leon and Formentor arriving this year should only help Cupra’s upward trajectory.Mini is another semi-premium brand having an excellent 2025. The BMW-owned marque’s sales are up by 69.4 per cent so far (1394 versus 823 units). And it’s largely thanks to one model.The new-gen Countryman SUV has proven to be a massive hit, recording 553 sales which equates to a 369 per cent increase on Q1 last year. As well as enjoying positive media reviews, buyers have clearly warmed to the new Countryman’s more family-friendly dimensions, new tech and the option of petrol and fully-electric powertrains.Of course the Cooper hatch remains the brand’s top seller, with petrol and electric versions combining for a total of 634 sales, up 29.7 per cent.It might not be a premium brand in its US home market, but in Australia, Chevrolet takes a more upscale position as it only sells high-end, full-size pick-ups and sports cars.That strategy is clearly working because Chevrolet sales are up by 12.8 per cent so far in 2025, on the back of interest in the Corvette sports car. Z06 sales are up 250 per cent and the Stingray has increased by 50 per cent. The Silverado 1500 truck is the biggest seller with 627 sold in 2025, up by 14.4 per cent.Two of Australia’s most popular premium brands are also having a good year - Lexus and Mercedes-Benz.What’s interesting about Lexus is that its growth is mostly down to the compact LBX SUV. The little crossover has recorded a massive 353 per cent increase on its Q1 2024 tally with 598 sales.The LBX is easily outselling its slightly larger UX sibling and is just ahead of the aforementioned Cupra Forementor (469 sales) and Mini Countryman (553), but trailing the Audi Q3 (676) in the premium small SUV segment.The Toyota Prado-based GX large SUV is Lexus’ other solid performer with 285 sales.Mercedes is having an exceptional start to the year with a 31 per cent boost thanks to big sales increases on a number of its model lines.Key models having a good year include the E-Class (+223 per cent) and S-Class (+300 per cent) sedans, GLA (+139.2 per cent), GLC (+82.5 per cent) and GLS (+72.6 per cent) SUVs and EVs like the EQB (+270 per cent).Despite double-digit sales drops for most of its Range Rover models - Range Rover, Evoque and Velar - Land Rover has seen strong interest in the Defender (+61.2 per cent) and the Discovery Sport (+57 per cent) for a Q1 boost of 13 per cent.As is often the case in harsh economic times, the top end of town is sailing through unaffected. That is evident in sales of exotic brands in Australia, which are largely in positive territory.Rolls-Royce may have small volumes, but sales are up by 111 per cent this year, while sports car brands like Aston Martin (+34.1 per cent), Ferrari (+7.4 per cent), Lamborghini (+78.3 per cent) and McLaren (+100 per cent) are all well in front of the year prior.

The Volkswagen Group’s first electric car to arrive in Australia is now being heavily discounted. Following its launch in May 2023, the spicy Cupra Born’s drive-away price has been slashed up to $19,400 until April 1 to make way for the more potent VZ version. That said, the $47,090 drive-away price is not representative of any examples listed in stock, all of which have the interior, performance, or both packs equipped. That means you’ll be paying $49,690 (performance), $49,990 (interior) or $52,690 (both packs) drive-away. The discounts mean Cupra Born buyers in the ACT will save $14,900; Queensland $16,490; NSW, SA and Tasmania $17,400; Victoria $17,900 and $19,400 in WA. Run-out pricing makes the sporty Cupra Born more enticing alongside similar price electric cars, such as the MG4 77kWh, Tesla Model 3 and Polestar 2. As part of Cupra’s sales activity, there are deals on the whole range including Leon hot hatch, Ateca small SUV and Formentor SUV. There is only one Cupra Born trim sold in Australia, carrying a 77kWh (usable) battery pack for a WLTP-verified 511km combined driving range. The Born employs a single 170kW/310Nm electric motor sending drive to the rear wheels via a single-speed reduction gear for a 0-100km/h sprint in 7.0 seconds. Standard equipment includes LED lighting, bucket seats, 19-inch alloy wheels, 12.0-inch multimedia touchscreen with wired Apple CarPlay and Android Auto. Optionally, a $2900 interior package brings 12-way power adjustable seats, different upholstery and a Beats sound system. The 'Performance Pack' upsizes the wheels to 20 inches wrapped in stickier Michelin Pilot Sport tyres. Since introduction, Cupra has sold 1352 Borns in Australia. In the first half of this year, though, the package will become more compelling with a mid-life tech boost and much punchier VZ grade in the first half of this year. The Cupra Born VZ gets a serious boost, with power up 70kW to 240kW and torque rising to 545Nm reducing the 0-100km/h sprint by 1.3 seconds. New adaptive dampers and suspension, more efficient motors and larger 79kWh battery, the latter of which increase range to an impressive 570km (WLTP combined). Prices listed are national drive-away until 1 April

Cupra plots bounce-back from 2024 sales slide, but won't target traditional rivals in its range-wide refresh.

Here's why the 2025 Cupra Tavascan might be the only VW Group EV built in China for the Australian market.

Cupra’s first fully electric model now has a proper performance version, with the Cupra Born VZ revealed overnight as a faster version of what the brand billed a “rear-wheel drive hot hatchback BEV'' upon its launch in Australia.

I didn't expect my entire list to be fully electric cars, but these five are all stand-outs in their own right.

The automotive industry is in a period of such rapid change that the definition of what constitutes a ‘good’ car is also quickly shifting.You could carve up the market on value, performance, styling, safety and any other number of ways to determine what is a winner and what is a loser – the possibilities are nearly endless!But this is my list of the top five cars I’ve driven this year and, as a boy racer at heart, these are the handful of vehicles that have sparked the most joy in 2023.Though the Civic Type R might not the fastest, cheapest or most raucous hot hatch available in Australia, the mighty Honda might be the perfect performance pocket rocket.And that’s because it balances all elements of a hot hatch so supremely well.There’s the practicality side of things to consider, and with my week with the Type R, it was the perfect companion to drop off and pick-up the toddler from childcare.The latest generation Civic has also elevated its fit and finish to truly semi-premium levels, and the Type R takes that further thanks to bucket seats, an Alcantara steering wheel and sunroof.Finally, the engine is just so divine, with a 2.0-litre turbo-petrol powertrain punching out a sizeable 235kW/420Nm that is fed to the front wheels via a slick-shifting six-speed manual gearbox.But what clinches it for the Civic is just how poised it is dynamically - especially shocking for a front-drive performance car.The backend feels like it rotates around in a corner, and the feedback and feel from the steering is only matched from something wearing a Porsche badge.Worth $72,600 drive-away asking price? You betcha.Timing is everything, and in my time with the Huracan STO my experience was truly special.And it’s not just because it’s a limited-edition, hardcore, mid-engine supercar designed to be more athletic than its ‘standard’ Huracan peers.The Huracan STO ended up being the first car I reviewed after the birth of my second child, and after four months of sleepless nights, nappy changes and Uber Eats, this Lambo was a hell of a reintroduction into automotive journalism.On paper, the Huracan STO pushes out 470kW/565Nm from its 5.2-litre V10 engine, but in reality, it’s so much more special than that.As a harder-edged version of the long-running Huracan, Lamborghini has dialled in its entry-level mid-engine supercar to razor-sharp precision.And with a gargantuan $596,000 before on-road costs price tag, I might have babied the Huracan STO more than my actual baby, but with its bright orange paintwork and ear-splitting exhaust, there was no escaping the allure of the Huracan STO.While I have driven nearly every other electric car available in Australia before, the Cupra Born was the first that made me seriously consider buying one.For starters, the Born looks futuristic without being ugly like some other EVs available in Australia, while it also blends performance with practicality thanks to its five-door hatchback body style.Don’t believe the marketing though, the Cupra Born is not an electric hot hatch – it’s much more of a warm one, but that’s no bad thing.With 170kW/310Nm from a single electric motor feeding the rear wheels, this tailpipe emissions-free Cupra is a hoot to drive, but certainly doesn’t come close to the thrills of something like a Honda Civic Type R or even a Hyundai i30 N.What seals the deal however, is the massive 82kWh battery pack, which enables a driving range of around 500km, meaning you could genuinely only charge the Born once a week and be fine with commuting - depending where you live.All this for under $60,000 makes the Cupra Born a very appealing package, and an EV that the many people can actually afford.Mazda has made a lot of noise about marching more upmarket, and this move was meant to be shepherded by the CX-60.However, the mid-size SUV based on the new platform with new engines ended up feeling a little underbaked… but the CX-90 large SUV addresses all of those concerns.As Mazda’s new flagship model, you’d expect it to feel premium, polished and poised on the road, and the CX-90 nails all three with panache.The interior, at least in the top-spec Azami with Takumi pack, is not only the best designed at this price point, it also makes German contenders look like drab and dreary.The 3.3-litre inline six-cylinder engines, in both petrol and diesel forms, are also fantastic, and paired to the new eight-speed automatic ensure a smooth driving experience.Sure, the ride is a little bit harsh, but the trade-off for that is taught, tight and engaging dynamics – characteristics seldom seen in any SUV, let alone a large one with three-rows of seating.The big caveat here however, is that the CX-90 is expensive – the test car I had was $100,000 – so this new Mazda might not be for everyone.What’s this? Another Honda on the list? You better believe it!The Japanese car manufacturer has been on an absolute hot steak recently with the new-generation Civic and HR-V both impressing in terms of quality and comfort, and the all-new ZR-V is no different.As a mid-size SUV (albeit a smaller one), the ZR-V has to stack up against the likes of the popular Toyota RAV4 and Mazda CX-5, and boy howdy, does it!With confident styling on the outside and a quality, well-built interior on the inside, the ZR-V impresses from the get go.However, it’s the driving dynamics that are a welcome surprise, because the ZR-V actually feels… dare I say… fun behind the wheel?There’s a level of engagement and feedback that feels just right for an everyday grocery getter, making trips into the city office less dull.And I didn’t even drive the hybrid version, which by all accounts, feels even better!Do yourself a favour if you are looking for a family SUV, don’t sleep on the Honda ZR-V.

Here's why Australia is so important to Cupra, and why the brand has had such quick success in a tough market.

Cupra says Australia's warm welcome to the brand has allowed to to secure additional supply of its headline-grabbing electric hatchback.

Cupra has reminded us there’s another electric car waiting in the wings to join its lineup with a somewhat dramatic appearance in a new video.