Audi Q6 E-Tron News

Facing intense competition from emerging Chinese brands, the impact of US tariffs and increased manufacturing costs in Europe, the Volkswagen Group’s current financial trauma is well documented with a minimum cut of 50,000 jobs (likely 100,000) by 2030 and closure of four production plants in Germany already flagged.And now, as part of its Future Plan presentation, the Group’s executive board has said, “The (group) model lineup will be gradually concentrated on the most attractive market segments and streamlined by up to 50 percent; offering complexity will be reduced by up to 75 percent.”Which means key models currently sold by brands including Audi, Cupra, Skoda, Porsche and VW are set for early discontinuation, the latest by 2030, with the number of available options slashed by three quarters and annual production capacity dropping from 10 to nine million vehicles.Question is, which models are headed for the chop first and German publication Bild believes it has the inside scoop with a "concrete list” of 10 cars headed for extinction.Here’s the Bild VW Group product hit list.Audi: The Q5 Sportback and Q6 e-tron Sportback are unlikely to be replaced. And interestingly, even though the Porsche Taycan is marked for extinction (see below) its Audi e-tron GT twin under the skin isn’t.Cupra: The list marks the Cupra Raval (which hasn't even launched in Australia yet) as headed for the exit after a single generation.Porsche: In unsurprising news the underperforming Taycan is set to retire after the current model reaches the end of the road and the internal-combustion (ICE) Cayenne Coupe is gawn.Sadly for sports car devotees Bild’s mail is that even though Porsche’s ‘strategic realignment’ from late last year pointed to internal combustion power for flagship versions of the 718 Boxster and Cayman, that plan is kaput with the roadster and coupe again lining up as EV only.Skoda: The Bild report puts the Skoda Fabia small car on the chopping block, although there’s no mention of its closely-related Seat Ibiza and VW Polo siblings.Volkswagen: The Jetta compact sedan, now primarily sold in North America, and the Taos crossover-style SUV, currently offered in global markets including North America, South America and Russia (and marketed as the Tharu in China) look unlikely to make a next-gen iteration.No mention of Bentley, Bugatti, Lamborghini or Seat although Bentley has already shelved its plan to go pure-electric by 2035 and Lambo’s put production of its first EV firmly on the back burner.Bild estimates VW Group savings of up to €6.5 billion (~$10.7 billion) by 2031 by finishing up these 10 cars but even that’s far from a 50 per cent reduction in the across-the-board model count.Stay tuned for more VW Group model obituaries surely coming soon.

Why Audi says its sales model will keep it ahead of new rivals

Australians have a "strange love" for big wheels and option packs, according to Audi executives - and Ingolstadt is taking notice.

Audi has added its 'Sportback' coupe bodystyle to its Q6 e-tron and SQ6 e-tron electric SUV line-up, which the brand says offers more than just sleeker looks.

Audi's refreshed range gets price-tags ahead of full details later this year.

Electric car sales are still growing, but as the ‘early adopter’ phase comes to an end, the rate of uptake has slowed the past few months.Some brands have bet heavily on electric vehicles early in their explosive sales climb, this latest slow-down in pace might have actually handed Audi an advantage as its Q4 and Q6 e-tron SUVs finally arrive in Australia.Audi bet less heavily on EVs than its most direct rivals, BMW and Mercedes in the past few years. Rather than try to replace some of its most hallowed nameplates with electric versions, Audi instead added low-volume electric flagship offerings to its range in the form of the e-tron GT and now the Q8 e-tron.In Australia, the delayed launch of the Q4 e-tron has coincided with the arrival of the government’s new vehicle efficiency standards (NVES), giving it the leverage it needs with its international head office to expand its range of hybrid offerings to live alongside its new electrics.Speaking to CarsGuide at the launch of the Q6 e-tron, Audi Australia’s managing director Jeff Mannering explained how the game has changed in Audi’s favour.“It’s an overall strategy we’ve got now” he said of the brand’s new MHEV+ hybrid tech arriving at the same time as the Q6, “because what we have to think about is whether it’s just going to be battery electrics going forward.”“The market has switched around a little bit, I think the spike in battery electric sales where everyone was saying it was going to be fifty per cent of the market that’s simply not the case anymore.”“Q4 and Q6 are important because it adds volume to our battery electrics - we need that, and we need plug-in hybrids as well because the C02 targets are now there.”“You’re not so reliant on a BEV if you have a PHEV. It’s our clear direction to have something for every customer in every segment.”Not every brand has managed to navigate the tightrope of emerging technologies quite the same way. BMW has led the way with its competitively priced and well-received electric cars, although its plug-in hybrids have struggled. BMW leads the German three, amassing a whopping 25,341 units last year, nearly 30 per cent of which were electric. Over at Mercedes, plug-in hybrids were pulled from its range altogether after years of slow sales in Australia (although they will return), while its electric offerings have been shunned. It was down a notable 17.8 per cent last year, with its car division falling to 19,989 units.Audi remained in third position, moving 15,333 units. It was down a sizeable 19.5 per cent compared to 2023, which the brand is hoping its nearly entirely refreshed range will reverse in 2025.Not only has the Q4 and Q6 arrived, but they will be joined in the third quarter by the Q5 and A5, debuting the entirely new PPC combustion platform and MHEV+ technology. Other less significantly upgraded nameplates include the A1, A3, Q2, Q7, and Q8, all due before year’s end.As Mannering said, replacements or updates to some of the brand’s longest running models will give it a shot at more impressive sales volumes in 2025.“If you look at the lifecycle of our cars, some are up to their eighth or ninth year now - We’ll have the newest line-up in the market this year and it’s been a long time since we’ve been able to say that.”Will this range let it beat out Mercedes or even challenge BMW in 2025? Check in later this year to find out.

How Audi is able to have its V8 cake and eat it, too.

Electric off-road SUVs don’t have to be spiritless, according to Audi.At least that’s the gist of its recently-unveiled Q6 e-Tron off-roader concept that the brand is calling a “highly emotive” reimagining of Quattro, which is Audi-speak for its trademark four-wheel drive system.Poised as a potential vehicle in Audi’s future line-up, the concept EV could be unlike anything we have seen from the brand before, should it make production.Its 160mm lift and 250mm wider track compared to a regular Q6 e-tron make it look more like a monster truck rather than a luxury European SUV, while its Audi-developed portal axles give it genuine off-road ability.In fact, Audi said the prototype can comfortably climb gradients of up to 100 per cent — or 45 degrees — a feat typically reserved for souped-up V8 off-roaders such as the Toyota LandCruiser 70 Series, Nissan Patrol Warrior and Land Rover Defender Octa.According to Audi, its off-road capability is a product of its powerful, fully-electric dual-motor powertrain, which delivers a total output of 380kW.In addition, Audi’s house-made portal axles enable a claimed power increase of 20 to 30 per cent to each wheel, while increasing available torque at the wheel by 50 per cent.Unlike regular axles, portal axles are integrated into the wheel hub assembly and are offset from the centre of the wheel to enable significantly more ground clearance.That means Audi had to fully rework the pre-existing suspension links from the Q6 e-tron, the SUV on which the concept is based.The result is a combined maximum torque to all four wheels over a 10-second peak is quoted by Audi at a staggering 13,400Nm, an increase of 4400Nm from the regular Q6 e-tron.Given the Q6 e-tron serves as the basis for the off-road concept, it too is built on Audi’s all-new Premium Platform Electric (PPE) modular EV platform, which it jointly developed alongside Porsche.The idea behind the Q6 e-tron off-road concept is to prove how versatile the PPE platform can be, and with a gaping void left by the departure of the A4 and A6 Allroad from the brand's line-up, it suggests Audi is genuinely serious about future off-roaders.

Why Audi is confident now is the right time for its dual-prong assault of Q6 and Q4 e-tron SUVs to make an impact.

Audi explains the outsized impact EVs have on its NVES targets, and how this will let it hold onto V8s for years yet.