Infiniti Q30 2016 Video Review

Infiniti has a visibility crisis in Australia. Since it established locally in 2012 – some 23 years after Nissan launched its luxury offshoot brand in the US – it has sold less cars in total than its arch rival Lexus has in just June and July of 2016.

With a tiny dealer footprint and an unusual – and ageing – range of cars, Infiniti needs a big play to ensure it doesn’t slip almost unnoticed in the annals of car brands that have tried and failed to make it in Australia’s savagely competitive market.

To its credit, its management team has a plan in place to take Infiniti to the next level, both in terms of product and dealership presence. It’s banking on the fact that its relative anonymity will actually stand it in good stead, as consumers look for the next big thing.

Read the full Infiniti Q30 2016 review.