It's the latest in a series of major milestones in motoring, involving birthdays for everything from the Bentley brand to the original Mini and the DS-series Citroen.
But Vespa has always been special.
The cute scooter was a motoring star with Audrey Hepburn in the 1950s and the Piaggio of Italy is using the 'Still Sexy at Sixty' line for its birthday celebrations.
So... Vespa has taken a naughty-but-nice line with a viral marketing program with its sixty scooter.
It says the film is a 'modern and highly erotic' take on the Kama Sutra, but is still fun and workplace friendly.
It opens with pictures from the life story of the Vespa before moving into a photo album with a series of short video clips starring a pair of models and the scooter. They float on wires and interact on and above the bike, in a series of positions which poke fun at sex and the scooter.
The program was developed in Britain by a company called New Media Maze, which says the kama sutra connection came quickly.
"Strangely, all our brainstorms eventually turn to dirty thoughts, and this one was no different," says Dave Smith of New Media Maze.
"Quite quickly we realised that showing 60-year-old couples copulating wasn't going to be viral or sexy, so we were under pressure to come up with something else and quick. Everyone's had a bit of nookie in the back of a car, but who's ever done it on a scooter?"
To see the Kama Scooter head to www.kamascooter.com