Lotus taking big steps on small cars

The Proton-owned company aims to target the luxury small vehicle market with the City Car priced to battle the status and price of the Aston Martin Cygnet, and has followed that up by unveiling a World Vehicle Concept.

Lotus recently announced its City Car would go on sale in the UK priced at around £2000 cheaper than the Cygnet – so somewhere under the equivalent of $45,000. And it says the World Vehicle Concept.would cost less than $10,000 if it ever came to market.

It will also follow Aston’s rebadging example (the Cygnet is a Toyota iQ under the skin), with the City Car going on sale first as a Proton and later as a Lotus. It will be based loosely on the Ethos Concept seen at Paris motor show with an electric motor coupled to a 1.3-litre three-cylinder Lotus engine that will serve as a range extender – recharging the lithium-ion battery bank but never directly providing drive to the wheels.

While the City Car is slated for sale in 2014, the World Vehicle Concept is for the moment just a computer-generated illustration of how Lotus imagines a high-volume, low-cost set of wheels.

A report in Automotive Engineering International cited Lotus Engineering North America CEO Darren Somerset as saying the concept could be an answer to the wave of vehicles expected to come from China and possibly India.

"You can see the proliferation of Chinese OEMs and Indian OEMs right now, so we believe there's going to be a big influx of very-low-cost cars into the US and into the European markets,” Somerset says in the AEI interview.

“For all traditional OEMs, the way to offset the volumes that they'll lose will be to find very unique and clever ways of using technology to produce vehicles that are low cost in their own right.  “This concept represents a fun-to-drive, low-cost, back-to-basics commuter car that provides a practical, high-volume solution for reducing greenhouse gas emissions and improving fuel efficiency," said Somerset.

The ultra-compact is packaged as a four-seater, but in a 1+2+1 configuration over three rows, with the rear wheels powered by a mid-mounted 37kW two-cylinder shaft-driven engine -- rather than a hybrid or electric.

"If you have a carryover vehicle and you're trying to improve fuel efficiency and reduce emissions, a hybrid-electric application can do that. But it will also push the price of the vehicle up. What we're saying is for a ground-up product, start with the basic physics of engineering. And then optimize each area of the car that ultimately influences fuel efficiency and emissions," Somerset says.

He indicated that if put into production, the car would aim to be competitive against Chinese and Indian vehicles, and likely have a price under $10,000.