Kia Cross GT may lead to US sales

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Neil Dowling
Contributing Journalist
8 Feb 2013
3 min read

Kia is pinning hopes on a US sales win while admitting its sleek SUV concept may be to big for Europe. The Cross GT, unveiled this week at the Chicago motor show, is the biggest Kia yet and if it gets the green light, will be the most expensive. 

Its designer, Peter Schreyer, says it's a concept "that I think is realistic for production''. Schreyer, in Chicago to unveil the Cross GT, recently became the head of Hyundai design, a role which he takes while remaining in a similar position at Kia.

The Cross GT concept was shown in Chicago with a hybrid V6 petrol and electric motor that together produce 298kW/678Nm and has an electric-only range of 32km.

It is 4.89m long, 2m wide and yet only 1.66m high and sits on a long 3.09m wheelbase. Kia says that while its promoted as a concept, the powertrain "may one day find their way into a production vehicle.''

The Cross GT, actually designed in the US by Kia's California studio, is built on the company's rear-drive platform created for the GT saloon shown as a concept at the 2011 Frankfurt motor show.

This saloon is also yet to become a production reality though is slated as the next generation Quoros  - a 5m plus, left-hand drive only BMW 7-Series challenger with rear drive and a V8 petrol engine. The Quoros shares its platform with the Hyundai Genesis.

Kia has no plans to import the Quoros into Australia, saying "it's too big''. But Hyundai spokesman Bill Thomas says the Genesis Coupe is confirmed for Australia within two years and possibly the sedan may follow later. Photographs of the next generation Genesis four-door saloon were shown this week, but the car won't appear in the US and Korea until later this year and then followed by the coupe.

Hyundai Australia has confirmed it will take the next-generation Genesis coupe, and maybe four-door sedan, which will go on show at Detroit in January 2014. "It's still in business case stage,'' says Hyundai Australia's public relations manager Bill Thomas.

"The price of the car will be critical. We are manufacturers of quality small and mid-size cars. "Genesis is very much a luxury car and we have to be very careful not to over extend ourselves into a new market.'' The car's designer, Schreyer, was also asked if he believed his role as the design head of both Kia and Hyundai would compromise future designs, disagreed.

"I see it as a great challenge.'' he says. "They (Kia and Hyundai) take different directions. To me, they both make sporty cars. But Hyundai is elegant and cultured while Kia is sharper.''
 

Neil Dowling
Contributing Journalist
GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working for GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
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