Ferrari profits in 2010

Ferrari Ferrari News Convertible Best Convertible Cars Ferrari Convertible Range Car News
...
Abu Dhabi theme park Ferrari World has been a major earner for the company because of trademark agreements, franchised outlets and merchandise.
Neil Dowling
Contributing Journalist
18 Apr 2011
1 min read

It made a profit of about $420 million in 2010 on the sale of 6573 cars with a 15.8 per cent return on sales - a figure so high that it's in the same league as the luxury goods sector, Ferrari says.

But a large amount of earnings are coming from other divisions. Its merchandising operation, for example, includes 40 retail Ferrari Shops around the world but only two are owned by the company.

Clothing, giftware and other licensed products with the Ferrari logo are worth hundreds of millions of dollars a year.  Its Abu Dhabi theme park, Ferrari World, has been a major earner for the company because of trademark agreements, franchised outlets and merchandise.

For Ferrari, the theme park is gold - it didn't put one cent of its money into the concept yet draws a significant return.

The car maker now sees its next step as launching the FF and the 458 Spyder.

Neil Dowling
Contributing Journalist
GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working for GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
About Author

Comments