It made a profit of about $420 million in 2010 on the sale of 6573 cars with a 15.8 per cent return on sales - a figure so high that it's in the same league as the luxury goods sector, Ferrari says.
But a large amount of earnings are coming from other divisions. Its merchandising operation, for example, includes 40 retail Ferrari Shops around the world but only two are owned by the company.
Clothing, giftware and other licensed products with the Ferrari logo are worth hundreds of millions of dollars a year. Its Abu Dhabi theme park, Ferrari World, has been a major earner for the company because of trademark agreements, franchised outlets and merchandise.
For Ferrari, the theme park is gold - it didn't put one cent of its money into the concept yet draws a significant return.
The car maker now sees its next step as launching the FF and the 458 Spyder.