CX-3 short service intervals?

Cynics might say that carmakers using the shorter intervals are simply gouging customers; others might say it’s prudent to service your car more often to keep them ticking over in tip-top shape. Mazda recommends servicing its cars, including the CX-3 every 10,000 km or 12 month, whichever occurs first. I’m inclined to err on the conservative side and service more frequently.