Five star safety 'not such a big deal'
By Tim Nicholson · 19 Oct 2025
The new-generation Mitsubishi ASX is expected to come to market with a four-star ANCAP rating.However, the company’s local executives don’t think this will impact the target buyers of the new Renault Captur-based model.The European-market ASX received a four-star rating from Euro NCAP, matching its donor car’s rating.Mitsubishi is expected to have the vehicle assessed by ANCAP but is anticipating the same four-star rating.With most large fleet buyers mandating five stars for their fleets, it means the new ASX won’t attract that business.But the company is targeting private buyers with the new ASX so it’s not concerned about lost sales, according to Mitsubishi Motors Australia Limited Product Strategy Manager for SUV/Electrification, Tim Clarke.“Not such a big deal in private buyer space. Like we said, the key attributes that they want are the items we went through in the presentation. So having the technology is one, but having five star rating didn't show up in our research for a private buyer.”The previous ASX, which was on sale from 2010 and discontinued earlier this year, was awarded a five-star rating back in 2014. That rating expired in 2022.Clarke said because it hasn’t had a rating in three years, fleet buyers have not been the target for ASX for a while now.The ASX has gone up in price considerably with the new-gen model and now starts from $37,740 before on-road costs, which is more than the price of the previous-generation’s flagship grade.While the previous ASX was at various points the best-selling small SUV in the country, the company acknowledges that the new model is unlikely to hit those sales highs.Mitsubishi’s GM Product Strategy & Product PR, Bruce Hampel, said while many in the industry recognise that four stars is still a safe car, communicating that to buyers can be challenging.“I guess this is our first foray into four star right? So I guess a few other OEMs are going through the same journey as it becomes more and more, I guess, costly to deliver five star, it really questions the value that it's offering to the customers, and whether a four-star vehicle, which, as you indicated, is an extremely safe vehicle.“A four star on today's protocol is safer than a five star in the last protocol, as you know. But trying to educate the general consumer that that's the case is challenging. Whether it really influences their purchase decision or not I guess is a debate.”Hampel highlighted customer feedback about the intrusive nature of some advanced driver assistance systems (ADAS) and what Mitsubishi is doing to help that.“What we are seeing a lot of rhetoric now, though, is looking at all the safety features that are available to the customer, and a lot of them are reacting in terms of, this is overly complicated, and we want to be able to just turn things off simply.“We're trying to work on ways to allow customers to customise their use of the ADAS features as well.”Interestingly, the new ASX does not come with a driver monitoring system. Mitsubishi has been criticised for this system in the Triton ute as it’s overly sensitive and, ironically, distracting. The brand issued an update to address the issues earlier this year but the system still intervenes at odd times.“Those type of ANCAP mandated features, I guess, are not being well received at the moment, in the market, and there's lots of pushback to ANCAP to try and moderate… their expectations going forwards.”The ASX won’t be the only four-star ANCAP-rated small SUV in Australia when it hits showrooms. The Hyundai Kona, Honda HR-V, and hybrid versions of the new MG ZS all have the same rating.While the HR-V is not a massive seller, the ZS is currently the best-selling small SUV in Australia and the Kona is second on that list.