Articles by Stephen Ottley

Subaru has never done things conventionally.Whether it be its rally-inspired heritage turning a small sedan into an iconic performance car or its preference for wagons over SUV, Subaru has carved out its place in the market by being different.Which is why 2026 is shaping up as a crucial year for the brand, as it tries to turn around some difficult, declining years amid increasing challenges from new brands - including one from within its own house.Subaru is distributed by a company called Inchcape, which has added the Chinese Deepal brand to its portfolio. Deepal is nowhere near Subaru in terms of sales, but it is one of nearly a dozen new brands to arrive in Australia in the last year or so, which are all fighting for new car sales against the established brands like Subaru.The Japanese brand suffered a down year in ‘25, with a decline in sales for most of its models, so a turnaround is as necessary as it is wanted.At the same time, Subaru is in a potentially very strong position moving into ‘26. The new-generation Forester launched in mid-’25 and has picked up where the old one left off, and this year the all-new Outback will arrive too.Once the brand’s second best-seller, the Outback has declined in recent years, being the lone wagon in the ‘large SUV’ segment. So Subaru is taking a calculated risk, moving away from its wagon-ness and becoming more SUV-like. Will that be the key to unlocking sales growth or a fatal mistake that will drive away loyal buyers? Only time will tell, but it's a chance Subaru needed to take to push back in an increasingly crowded market.The Outback has always been a steady performer amongst the more conventional large SUVs, so perhaps inching closer in size and style could be just what the brand needs to give its overall sales a boost.Sales of the Impreza continue to fall as small cars become increasingly unpopular in general, but the Impreza-based Crosstrek remains a popular choice.There is definitely potential for Subaru to push its way back into the top 10 in the sales charts, a position it held as recently as 2023. But there is also a danger than more new brands, such as the fast-growing Chery, could leave it on the outside looking in.That makes 2026 a pivotal year for Subaru, with both a fresh Forester and Outback in showrooms, there will be no excuses for anything below expectation for what have been two of Australia’s favourite cars for years.

Hyundai spent 2025 making a series of behind-the-scenes changes to turn around its sales slide of recent years.So in 2026, the brand needs to deliver.While the most notable changes have been the arrival of the new Palisade, Inster and Ioniq 9, the most important changes have been the fresh negotiations between recently-installed new CEO Don Romano and the Hyundai dealers.And that should be the bit that actually impacts you — the potential Hyundai customer.If Romano and his team have been successful, you'll find Hyundai dealers are more motivated to sell you a new car, now that red tape and other hurdles that previous management put in place have been removed.“ Well, we’re bringing out new products, right?,” Romano told CarsGuide in June, 2025. “There’s gonna be a few more… But the real goal that I have is to regain the confidence of our dealers and make sure that Hyundai becomes top of mind. This was a strategy we put together in Canada, when Canada had the same exact scenario where our sales had declined we had lost the confidence of the dealer body. And I think that’s first and foremost, that dealers right now have 70 different brands out there that they’re juggling. And where does Hyundai stand in that line-up, making that one of their top priorities? That’s exactly like my goal has always been to look at who’s number one and see how they interact with their dealer body as one team, and that’s absolutely my goal is to work closer with the dealers than before.”The timing couldn't be better, as Hyundai has been headed in the wrong direction on the sales charts for the past few years. Hyundai was the third biggest brand in Australia in 2021, but has been going in reverse since then, dropping to sixth in 2024. While there was some progress in 2025, climbing back to fifth place, the reality is Hyundai’s overall sales numbers have been relatively flat for the past several years and that suggests change is needed.The brand has definitely focused on pushing more upmarket in recent years, launching the Palisade in a single, high-grade Calligraphy trim as well as the six-figure Ioniq 9, but while that can be profitable the brand still needs volume to grow.That’s why there are some crucial new models coming this year, starting with the Elexio, its first Chinese-built electric vehicle. While Hyundai has been one of the most proactive ‘legacy’ brands when it comes to EVs — offering the Inster, Kona, Ioniq 5, Ioinq 6 and Ioniq 9 — they make up less than three per cent of the brand’s total sales.And Romano wasn’t afraid to admit it, when he spoke to us last August, saying: “ We do a terrible job with our EVs. On the record. We are not doing the job we should be.”He added: “Our market share of electric vehicles is extremely low relative to our market share of total vehicles, and the only explanation for that is that we haven’t put enough focus on it because I can see other companies that are selling electric cars that are doing a much better job with their EVs than they do with their ICE (internal combustion vehicles). We’re the opposite.”The Elexio won’t be the brand’s cheapest EV, but it has the potential to be the best-value, as the Kia EV5 twin-under-the-skin should be able to take advantage of the same elements that have allowed brands like MG, BYD and Geely to offer cheaper, more popular EV models.Of course, while EVs attract plenty of attention, the core volume models for Hyundai have traditionally been its small and mid-size SUVs as well as its hatchbacks. The i30 hatch is on its last legs, though.So there will be a need to transition buyers into other options, such as the Venue and Kona, which both enjoyed growth in ‘25.The Tucson remains a solid performer and the Santa Fe is picking up steam, but Hyundai will likely need more than just the addition of the Palisade XRT Pro to get its biggest SUV selling in bigger numbers again.Whether these elements are enough to get Hyundai to grow its sales and improve its position on the charts by the end of 2026 remains to be seen, but the pressure will be on after so much change in 2025.

Ford Australia has a popularity problem. By that I mean, the Ranger is so popular it is Australia’s best-selling new vehicle any given month, but at a time when the government is looking to crack down on emissions. The New Vehicle Efficiency Standards (NVES) have been designed to motivate both car makers and customers alike to choose a new vehicle with lower emissions.This is part of the reason why Ford has invested so much time and effort into adding the Ranger plug-in hybrid to its range. But, unfortunately for Ford Australia, buyers so far seem pretty happy to stick with good old fashioned turbo-diesel power. So, as we look at the missing pieces across several of Australia’s leading car brands, there is a very obvious gap in the Ford line-up - a small or mid-size SUV powered by either a plug-in hybrid or all-electric powertrain to help offset all those diesel Ranger emissions under NVES.Under the Federal Government’s policy it will penalise car makers for not getting their vehicles below a mandated CO2 emissions target. The good news is a car maker can effectively offset those vehicles over the limit by claiming ‘credits’ for its vehicles that are below the threshold. Obviously electric cars are rated with zero CO2 emissions, so enjoy the most credits.The problem for Ford is that its biggest selling models are the diesel-powered Ranger and Everest and the V8-powered Mustang. That trio accounts for more than 90 per cent of Ford Australia’s total volume. The all-electric Mustang Mach-E is less than one per cent of the company’s local sales.So, what Ford would likely love is for a more popular SUV, that could help both with NVES but also grow sales. Ford simply gave up on the SUV market, dropping the Escape, despite it being the biggest single segment of the market. It also dropped the Puma and Endura, leaving the Everest to fight on alone.It’s believed Ford will add the Chinese-built Bronco sometime in the not-too-distant future, and the range-extender mid-size SUV could be just what the brand needs at this moment in time. It’s powered by a 110kW 1.5-litre turbo petrol engine and electric motor, which is powered by a BYD battery to provide over 200km of range.What’s more, it’s a Bronco. The Escape was a perfectly fine mid-size SUV, but it was very easy to overlook in a crowded and highly competitive market, which is not something you can say about the Bronco.This is arguably Ford’s best chance of reestablishing itself into the mid-size SUV market. Hopefully being built in China allows it to be price competitive and Ford Australia can stop being so reliant on the Ranger for its success.

We’ve already looked at the most important cars coming in 2026, but what about the ones that may not be big sellers but will generate a lot of excitement?Well, there’s plenty of those to choose from (because there’s no shortage of new models to choose from in the jam-packed Australian new car market anyway), but we’ve narrowed it down to the five most notable examples. These may not be the most popular newcomers, but they are the new offerings that make the biggest statement about the brand’s intent. Toyota RAV4 PHEVToyota was adamant for over a decade that its conventional hybrid system was all it needed to keep buyers happy. But with plug-in hybrid sales more than doubling in 2025 it has finally decided that the time is right to join the party.The RAV4 PHEV won’t land until later in the year, months after the rest of the range goes on sale, but it will bring with it a new flagship GR Sport variant. This will be powered by a dual-motor all-wheel drive plug-in hybrid powertrain that will make 227kW and be capable of driving up to 100km on electric power alone.There will also be a single-motor, front-wheel drive option, on the more affordable mid-spec XSE trim line, which should ensure the PHEV has appeal to a reasonable amount of the market.The biggest challenge for Toyota will be ensuring the RAV4 PHEV is price-competitive against its Chinese rivals, such as the BYD Sealion 6 (from $42,990), GWM Haval H6 (from $44,990) and MG HS (from $49,690).Mazda 6e Will it be second time’s a charm for Mazda with electric cars? And, perhaps even more curiously, is there still a market for the sedan?Local management has made no secret that its first electric offering, the MX-30, was a niche player that had limited appeal at its size and price. But that’s not the case for the 6e, which is a very different proposition on every level and therefore holds great potential - for better or worse - for the brand.For starters, the 6e is the product of Mazda’s partnership with Chinese carmaker Changan, makers of Deepal. That has allowed Mazda to confirm a starting price of “less than $55,000” for the 6e, which is pretty competitive for a mid-size sedan, regardless of powertrain. However, both electric cars and mid-size sedans are still niche propositions, so the combination of both makes for a significant challenge for Mazda to overcome. If the price and specification levels are appealing, perhaps the Mazda badge can help lure buyers away from a Tesla Model 3 and BYD Seal, but even if it does that successfully the 6e will likely be a modest seller.But what makes it so exciting is the potential it has to define Mazda’s future. If it does well, Mazda will likely continue to explore more EV options. But if it doesn’t, the brand will need to pivot and focus on its PHEV powertrains for the foreseeable future.Hyundai Palisade XRT ProHaving enjoyed huge success with its sporty ‘N’ brand, Hyundai is trying to expand its portfolio into the off-road space with ‘XRT’. We’ve already seen accessories packs for the Santa Fe, but in 2026 the brand will take the next step and offer the Palisade XRT Pro as a specific trim grade.While the Santa Fe XRT package was style focused, the Palisade XRT Pro takes everything a step further. There’s a unique grille and lower bumper that incorporates twin, chassis-mounted tow hooks, as well as new side skirts and rear bumper, all of which improves its approach, breakover and departure angles.There is a new XRT Pro-exclusive rear electronic limited-slip differential for better off-road capability as well as downhill brake control and new terrain modes for mud, sand and snow, plus 18-inch alloy wheels with all-terrain tyres. But Hyundai has stopped short of modifying the suspension, so it is unlikely to convince true off-roaders to make the switch.But it shows Hyundai is serious about making XRT Pro another element of its arsenal and we’ve seen there is scope for more XRT and XRT Pro models in the future, assuming the Palisade makes an impact.Denza B5 and B8 Perhaps the biggest problem Hyundai faces competing with the LandCruiser and Everest is actually these two new arrivals. Denza, a spin-off from BYD, is also aiming to become an alternative to the current large SUV kings.The Prado-sized B5 and LandCruiser rivaling B8 are both powered by potent plug-in hybrid powertrains while still being capable of towing up to 3000kg and 3500kg, respectively.As evidenced by the success of the BYD Shark 6, Australians are open-minded about plug-in hybrid utes, so it makes sense for Denza to see if the same is true for the rugged SUV market.With the entire range all priced below $100,000, and the B5 kicking off from a highly-competitive $74,990, Denza has positioned itself well to try and attract Aussie adventures to its new offerings.Nissan PatrolIt’s been a long, long time coming but the Patrol is inching closer to Australia. It’s still not 100 per cent locked in for a 2026 showroom arrival, but it’s still the most exciting new model for Nissan in a long time.After a difficult 2025 thanks to the company's financial troubles, Nissan Australia could do with a positive boost this year. The new Patrol drops the old V8 and replaces it with a twin-turbo V6 that makes even more performance, a very healthy 317kW/700Nm.It may not be Nissan’s biggest seller, but the new Patrol will be a big and, more importantly, positive addition to the line-up which makes it very exciting.

Amid the seemingly endless influx of new cars coming our way there are some that are simply more important than others.

To write that Jeep is in trouble is not news. The American off-road brand has been in major decline in the Australian market for years.The real question is — can Jeep survive 2026? Because there is some hope beyond that, but first Jeep must make it there.Instead of thriving in this SUV-dominant era, Jeep has found itself struggling to retain buyers or find news ones. The decision to drop the Grand Cherokee, once the backbone of the brand in Australia and the best-selling large SUV just over a decade ago, was seen as a sign parent company, Stellantis, is preparing a retreat from Australia.The brand is adamant that is not the case and the late 2025 introduction of the 2026 Gladiator and the incoming updated Wrangler are a sign the brand isn't ready to quit yet.Jeep could continue on selling its two core models, the reality is those would be lucky to each pass 1000 sales annually, leaving the brand in a precarious position with the Grand Cherokee gone.Instead, Jeep has to spend 2026 holding on for a better future. There is hope on the horizon, in the form of the new-generation Compass, which was revealed in early 2025 and was originally touted as coming in ‘26, but a Jeep Australia spokesperson told CarsGuide no official timing has been locked in.While it could sneak in by the end of ‘26, it’s more likely to be ‘27 by the time the Compass arrives. When it does, it would finally give the brand a fresh small SUV to compete in one of the biggest segments of the market, where the current model is literally one of the least popular models.The new Compass is bigger and more spacious than the current model and sits on the same underpinnings as the Peugeot E-3008 and E-5008, so it will introduce European-style ride and comfort; something that could help woo buyers back to Jeep.Fortunately for Jeep Australia, while there will be an all-electric variant, Jeep is also offering the new Compass with hybrid and plug-in hybrid powertrains to give it broad appeal.Will this be enough to revive Jeep’s fortunes in Australia? Unfortunately not, at least not unless the new Compass is a runaway sales success. But it does have the potential to give the brand a much needed boost.Certainly more than the electric Avenger has done or the possible addition of the Recon mid-size electric SUV or larger, more premium Wagoneer S have the potential to do.It’s telling that the Grand Cherokee is on-track to remain the brand’s best-selling model in 2025, despite being axed as early as March. The Wrangler may be iconic, but it’s an extremely niche vehicle, and the same is true of the Gladiator.Perhaps the biggest problem for Jeep Australia is that the problems aren’t local. Jeep is struggling in its home market, and naturally that is where the focus will be to ensure the long-term survival of a brand that was forged in battle but has become a synonym for off-roaders.Like so many brands it got caught up in the excitement/legislation around electric vehicles and strayed too far from its core principles, wasting billions of dollars on 4xe vehicles that are so far proving to be deeply unpopular; certainly the Grand Cherokee 4xe did not find its mark in Australia.Stellantis is now looking to invest many more billions into reinvigorating Jeep’s US manufacturing operations, to try and revive its sales at home. What that means for Jeep in Australia remains unclear, but 2026 will all be about hanging on and hoping for a brighter future.

It’s a good time to be a Chinese car brand in Australia. It’s seemingly as easy as showing up, offering a sharp price and watching the customers flood in.

If there is one topic that dominated the conversations around both Hyundai and Kia in 2025 it was utes.

Toyota dominates the new car market thanks to an expansive line-up of models that spans from the pint-sized Yaris hatch to the jumbo Toyota LandCruiser.

General Motors is determined to make a go of it in Australia in the post-Holden world.Sure, it’s no longer a big volume brand, but the American automotive juggernaut has invested in a long-term future in Australia, introducing multiple brands that it believes can make a good return on the significant investment.Up until 2025 the General Motors Australia charge had been led by Chevrolet and its polar-opposite duo — the Silverado pickup truck and Corvette sports car. But things changed dramatically in the past 12 months, with not only the arrival of GMC but also Cadillac, the historic luxury brand that has big global aspirations.In December 2024 we questioned whether this past year would justify GM’s decision to ditch the Holden/mass-market model and switch to the more niche, high-profit business, with both factory-produced (Corvette and Cadillac) as well as locally-converted (Silverado and GMC) vehicles.On the surface, things don’t look good. Sales were down for the brand overall and the Silverado continues to slide backwards as the ‘US ute’ market continues to look uncertain.But when you look at things more closely, there are reasons for optimism, even if it is the long-term future, rather than a sudden turnaround in 2026.GM expanded the Corvette range in late ‘24, adding the hybrid E-Ray and track-focused Z06, but overall sales of the model were down dramatically as prices increased and the limited market for such sports cars hit home.But the Corvette is a halo model for the brand, not its volume seller. That title belongs to the Silverado pickup and the news was more positive on that front.GM still managed to sell more than 2000 examples of the standard model and another 1500 odd of the Silverado HD. But the Silverado was still out-sold by the Ram 1500, despite the Ram introducing a new model with a six-cylinder engine and leaving Chevy as the solo V8 in the market.Of more concern is the entire US ute segment remains in decline, which is not a good sign for the long-term and amid the increased competition from Ford and Toyota. It seems that there is only so much demand for these $100k and up pickup trucks and we may have already reached the peak.The GMC Yukon Denali is a very niche product, only appealing to a limited audience that wants a high-cost, premium upper-large SUV, but brought diversity to the range. And having said it is niche, its sales are actually off to a good start, averaging around 40 units per month. That may not sound like a sales success story, but given this is a $175k SUV, that’s actually a result GM is likely very happy with.Which brings us to the biggest question mark that hangs over the head of GM Australia - Cadillac.It remains the biggest mystery but also its potential saviour. If the expanded line-up due in 2026 can find an audience - which is a big ‘if’ - then it has potential to grow as the luxury electric vehicle market expands.But there is no sign of that happening anytime soon. Electric vehicle sales remain steady, with no major growth in ‘25, and instead the hype is centred around plug-in hybrids for this moment in time.In many respects it’s a shame it has arrived at this moment in time, when interest in EVs has waxed and waned. Cadillac was sadly one of the big-name brands that made a bold commitment to electrification, only for the market to cool off dramatically on the transition. Several other brands have managed to carefully backflip out of that predicament, but Cadillac, like Jaguar, is set on its path for the foreseeable future.Discounts only months after going on sale was not a good message to send the market but there was always a sense that ‘25 was about establishing the brand in Australia, so sales were a secondary concern.GM Australia management did make a definitive call not to publish sales results, knowing that they would likely be small in these early days, so it’s clear they are aiming to play a long-term strategy.There will be a dramatic expansion in 2026, with the sporty Lyriq-V arriving as well as the smaller Optiq and larger Vistiq backing up the mid-size Lyriq. And, of course, there is the American brand’s entrance into the world of Formula 1, which is enjoying a popularity boom and might help spark interest in Cadillac amid the ‘new money’ types that are embracing the sport.