Zeekr X News

A new electric car price war is forming.Chinese brand Zeekr is the latest carmaker to slash the price of one of its EVs.In the past week BMW has taken $8000 off the price of its iX1 and iX2 electric SUVs, and Volvo has also stripped out big dollars from its EX30 and EX40 compact electric SUVs.Now the Zeekr X small SUV starts at $48,900, drive-away, for the single motor rear-wheel drive (RWD) versions and $57,900 drive-away for the dual motor all-wheel drive (AWD) grade, and is due to land in showrooms at the end of next month.It is now cheaper than rivals such as the Lexus UXe, Mercedes-Benz EQ and Volvo EX30.That represents a massive saving from the previous $49,990 and $62,990 price tags, both before on-road costs.Zeekr hasn’t taken items out or reduced features to cut the price, quite the opposite, instead the X SUV has received a range of upgrades.Headlining the changes are updates to the base version’s ‘Golden Brick’ battery, which now allows a max DC charging rate of 230kW. This reduces the 10 to 80 per cent charging time to just 18 minutes.The all-wheel drive version maintains the same battery, which can only max charge at 150kW.Both cars also score a 50kW boost to their electric motors with what is claimed to be best-in-class acceleration figures of 5.6 seconds for the rear-drive version, or 3.7 seconds for the all-wheel drive version.The RWD version gets new heated first and second row seats, refreshed steering wheel controls and a 13-speaker Yamaha surround sound system.There is also upgraded safety tech across the range.

Zeekr’s new model roll-out for 2026 and 2027 has kicked off with a refreshed version of its X small SUV.The X arrived in 2024, but didn’t make as much of an impact as Zeekr perhaps hoped, with buyers looking for a more mid-sized rival to the Tesla Model Y, which has since eventuated with the arrival of the 7X.Now though, Zeekr has made key improvements to the X range to help bolster its chances in an extremely competitive luxury small SUV space.Still starting under $50,000 for the base rear-drive version, the X scores a range of upgrades including new heated first and second row seats, refreshed steerin gwheel controls, and a 13-speaker Yamaha surround sound system.In addition, the range has been updated to include the latest version of the brand’s active safety suite, which includes five cameras, five radars and 12 ultra-sonic sensors, which also allows the car to be able to auto-park.Aesthetically the new X isn’t much of a facelift from the outside, but it does score an overhauled interior, with a new and more luxurious bridge-style console replacing the floating console from the outgoing car.The biggest improvement to the base rear-drive variant is the upgrade to Zeekr’s signature “Golden Battery”, which allows up to 230kW DC fast charging and reduces the quoted 10 - 80 per cent charge time to just 18 minutes.Meanwhile the top-spec all-wheel drive version of the car scores message functions for the front seats, and an onboard fridge. It is also able to be chosen in a new Khaki Green Matte and Onyx Black colour schemes, with new 20-inch wheel designs and the option to add automatic doors.The all-wheel drive variant carries over its previous battery, meaning it has a lower DC fast charge speed of 150kW allowing a 10 - 80 per cent charge in a less impressive 30 minutes.Both cars also score a 50kW boost to their electric motors with what is claimed to be best-in-class acceleration figures of 5.6 seconds for the rear-drive version, or 3.7 seconds for the all-wheel drive version.Zeekr will look to capitalise on its incoming product portfolio to boost its sales in Australia. Thus far the new 7X mid-sizer has more than doubled the brand’s footprint in our market, and the next new model could be the much-hyped 8X plug-in hybrid luxury large SUV which just launched in China.The brand has also earmarked the 7GT Euro-style wagon, possibly as soon as the end of this year, with the 9X flagship SUV due in 2027.As for the existing line-up, the 009 people mover will see the addition of its flagship variant in China, dubbed the 009 Grand, as a fully electric rival to the top-spec Lexus LM. It scores just four seats with a VIP-transport-style rear seat and huge entertainment screen mounted on a bulkhead between the front and rear seating positions.Stay tuned for more on Zeekr’s refreshed line-up later in the year, and for the international debut of the 8X at the Beijing Motor Show in late April.

Zeekr has confirmed its future plans in Australia, outlining an expanded catalogue of hyped-up models, and updated versions of its current cars by 2027.The brand’s local Managing Director Frank Li said Zeekr would have several models coming this year and next year.Read on to see what they are.2026 Zeekr X faceliftThe Zeekr X, which the brand originally launched with in Australia in late 2024, will receive a major update.While the brand no doubt had big hopes for the small SUV as a more keenly priced and tech-heavy alternative to the Volvo EX30 it shares a platform, sales so far have been lacklustre. An update due this year will seek to make the model an even more attractive proposition, according to Mr Li.“We will have the Zeekr X facelift, which will come in the first half of this year. It will score some very good improvements when it comes to battery and interior features, as well as new colours,” he said.An update to the X already exists in China. While it looks identical from the outside, it features an overhauled interior, with a more practical and contemporary raised console design, as well as new seat and door trims. Interestingly the Chinese market model also features fold-up rear seats similar to Honda’s “Magic seat” set-up it uses in the HR-V to transform the second row into a second cargo space.Stay tuned for more details on which features might make it to the Australian market soon.2026 Zeekr 009 GrandThe X won’t be the only current model in the Zeekr line-up to receive an upgrade, with the 009 luxury electric people mover slated to receive a range-topping flagship variant.“In the second half of the year, we will be welcoming a very luxurious model, the 009 four-seater.”“In China this is called the 009 Grand and it will have even better features than the current car,” Li said.The 009 Grand takes aim at the likes of the Lexus LM as an ultra high-end people transporter. With only four seats, the 009 feautres a similar high-end set-up to the top-spec LM, with a giant entertainment screen bulkhead separating the front seats from the rear.It also scores gold badgework in its Chinese home market, with gigantic chrome-style wheels. Whether this fully electric model will undercut the hybrid LM Ultra Luxury’s $223,520 price-tag remains to be seen.2027 Zeekr 8XWhen queried on the topic of future models, Mr Li told CarsGuide: “Three models will be coming across next year, 7GT, 9X, and 8X, but we haven’t had final date for which one will come first, or in which month or what quarter.” he said.This is the big exciting news. While some were probably hoping for the much-hyped new hybrid and electric models to arrive sooner to bolster Zeekr’s range, the confirmation that they will be joining the right-hand drive arsenal alongside the 7X as global models is big.The just-launched-in-China 8X is perhaps the most hyped of the options. A new rival to the likes of the Range Rover Sport, Audi Q6, and Lexus RX, the 8X large SUV looks set to offer buyers a larger format of the same luxury and value on offer in the 7X, but this time with a plug-in hybrid twist.It’s no average plug-in hybrid either, combining a 2.0-litre turbo petrol engine (205kW) paired with electric motors, producing a combined 660kW in dual-motor form, or 1080kW in top-spec tri-motor form, allowing a 0-100km/h sprint time in as low as 3.7 seconds. On top of that, it has the option of two EV-sized batteries, either 55.1kWh or 70kWh with a 900-volt architecture the brand says can charge from 10 - 80 per cent in just 9 minutes on a charger capable of outputting the right speed. Total EV range sits at 256km or 328km according to chinese specs depending on battery size, with combined range landing at 1416km to the same measuring standard.2027 Zeekr 9XThe 9X is also on Mr Li’s hit list for models aiming at our market. This flagship three-row SUV measures in at 5239mm and over two meters wide, making it a similar size to the Audi Q7, Mercedes-Benz GLS, BMW X7, and full-size Range Rover.It offers much of the same style as the 8X, but with a larger, boxier, and more chrome-embossed overall design.It is offered only in an ultra-luxurious six-seat layout for the Chinese market, with the second row ‘captain’s chairs’ able to fully recline and even fully rotate to face the rear seats.It also shares its peak powertrain with the 8X, offering a 2.0-litre plug-in hybrid system with a peak output of 1030kW, mated to a 70kWh battery with a 9 minute charging time and 1250km of combined driving range.Even the most affordable version of the 9X in China costs the equivalent of A$100,000, giving this monster SUV a real shot of being the most expensive Chinese car on sale in Australia when it arrives in 2027.2027 Zeekr 7GTThe Zeekr 7GT has already been shown in Australia (albeit in left-hand drive form) at several EV shows around the country as the brand’s potential next model, although Li’s comments suggest it may now arrive after either the 8X or 9X depending on what HQ back in China decides.Regardless, the 7GT is an unusual and exciting proposition by a Chinese automaker, offering a Euro-styled go-fast wagon in pure electric form.Offering an 800-volt battery, up to 825km of driving range (according to the lenient CTLC cycle on the biggest 100kWh battery pack), and a 0-100km/h sprint time of just 2.95 seconds, the 7GT looks to give some of the European performance metal in our market a run for their money.Like other Zeekr models, expect luxury trims on the inside, swish software and cabin tech, and either a rear-drive 310kW variant, or a 475kW AWD variant.Other performance enhancements include an air suspension system and adaptive damping.Interestingly, the brand has had less to say on the 7GT’s sedan variant (dubbed the 007 in its Chinese home market), making the potentially wagon-only line-up a bit of a statement in the Australian market.

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Why Australia is becoming a battleground for Chinese premium brands.

Top EVs for first-time electric car buyers.

Speaking to CarsGuide at a brand preview event in China, Zeekr’s Australian head of marketing Andrew Haurissa explained that early signs indicated its premium messaging was attracting buyers from the most steadfast luxury brands.While Australia is about to be inundated with an array of new Chinese brands, Geely’s luxury Zeekr arm will be the first to reach beyond the mainstream segment, to challenge perhaps the most difficult corner of the market — the luxury buyer.In this segment, where value is less important and brand cachet survives above all, is Zeekr hitting the mark?According to Haurissa, despite the brand’s strategy of undercutting its key rivals in the space, early signs had buyers coming from Volvo, BMW, and more. “They’re mostly from premium brands” he says of the buyers interested in its first two models, the X small SUV and 009 people mover “These are people who were looking to buy Volvos for example, or even BMWs, sales we’ve converted over from those brands.“The interest coming from the mainstream part of the market I think is because of the amount of noise in the market on all of the new players coming from China”“But ultimately our buyers are looking away from price points, they’re attracted by a Zeekr vehicle itself”He says primarily what buyers are telling the brand in its initial roll-out phase, is more that they are attracted by the futuristic design and having better cabin tech than many other options in the luxury space.“What we found about those just looking for a Chinese vehicle is that they’re surprised isn’t as big as other Chinese cars. These buyers are less well informed and more concerned about price-point. They might tell us the car is impressive but the price point isn’t right."He said ultimately buyers weren’t stepping up from mainstream brands despite the more accessible price point, and that the initial phase, at least, had customers leaning more toward the top-spec all-wheel drive version ($64,900 before on-road costs). An early indicator of the brand’s more luxury messaging getting through.But the comparatively low price-point was still a draw according to Haurissa “It’s a compromise we’re making, and people have the mindset that because you’re an unknown brand, you should be more affordable”“But we say come and compare us like-for-like and you’ll see the difference.”Additionally, lower prices are still a formula for success specifically in the premium EV segment, as many brands are struggling to gain traction with products further up the price-scale.“The premium market has remained strong, but with EVs there are players out there who are definitely doing it right” he says, perhaps a not-so-veiled hint at BMW’s more competitively priced EVs like the iX1, iX3, and iX SUVs selling much better than rival products further up the price-scale from Mercedes-Benz and others, in no small part due to some versions getting in under the LCT threshold for fuel efficient vehicles.Additionally, Haurissa said there’s been a notable shift in the last two years around what once rusted-on buyers are willing to try “The average 55-plus buyer for the first time is very open to trying new things – it’s a very interesting time in the market” he said.“You have to remember what ‘premium’ or ‘luxury’ means is different things to different groups in the market” pointing out that Zeekr was breaking new ground and not “sugarcoating” its status as a Chinese brand.“We’re premium and we’re Chinese. We’re not a European brand with 100 years of history. If we’re compared to the Europeans - let the user have that discussion, it’s just up to us to provide the best product we can.”Zeekr will not only need to gain buyers from the likes of BMW, Volvo, and Mercedes though, as it will also go into battle in 2025 against other more aspirational challenger brands from China like Xpeng, Chery’s Jaecoo, and potentially MG’s IM Motors.One thing is for sure, the sales charts this time in 12 months are set to look very different.

Zeekr is the first Chinese premium brand to launch in Australia, but by the end of 2025 it will be far from the only option.

Getting out among new car buyers can be a rare occurrence in this line of work, with a focus on new products and the promises of executives filling our regular days. So it was refreshing to man the CarsGuide EV advice stand at the 2024 Sydney International EV show for the weekend and get some insight into how electric car buyers think. Although it was a smaller footprint than Sydney Motor Shows of old, fervent visitors started filling the halls from 9am on all three days. In total, more than 30,000 bodies passed through the doors over the weekend. The overwhelming takeaway from talking to buyers was this sect of Aussies was not at all concerned about brand history, with Toyota and Ford’s stands dramatically quieter than the barely-known start-ups from China such as Xpeng, Zeekr and Deepal.It helps that these new marques dressed their stands to impress. Aside from a wild flying machine, XPeng also had a luxurious seven-seat people mover essentially purpose-built to generate public interest with a huge rear entertainment screen and ‘business class’ reclining rear seats with heating, cooling and foot rests. The G6 is the first retail model from XPeng and it was also well-trafficked, along with the larger G9 the brand is considering for local release. Zeekr turned up with the X small SUV along with a few extra bits of eye-candy like the confirmed-for-oz 009 people mover, a 475kW 007 sedan in a lewd yellow paint colour and a 001 FR the Geely-owned marque’s Polestar 2-related first model. The other new entrant was Deepal, which is being imported by well-known company Inchcape that also handles Subaru, Foton, Peugeot and previously Citroen. Along with the classic Tesla Model Y rival, the S07 electric family SUV, Deepal had some cool stuff. Namely, a Cybertruck-like electric and range-extender compatible E05 electric sedan-pick-up amalgamation that was catching attention. Kia’s front-and-centre placement helped drive plenty of traffic to the brand’s new EV5 while also making Hyundai’s lack of presence quite obvious. With the Tasman due next year and the EV5’s sharp price, it’s a brand that’s sure to go from strength to strength. Tesla’s presence was held up by the Australian owner’s club while BYD was represented by a dealer, with an unfortunate lack of Shark utes on the stand. It was Ford and Toyota that were visibly the lowest traffic OEMs over the weekend, and Australia’s third most-popular brand Mazda didn’t even turn up with its plug-in hybrids. With a pair of bZ4Xs on display and charge-box-on-wheels, Toyota’s wasn’t exactly a dull stand yet it proves that people are more interested in the whizz-bang new models — that’s the point of a motor show, after all. As for Ford, despite having prime real estate among the newcomers, it seemed that not so many punters were interested in the Mach-E and plug-in hybrid Ford Ranger Stormtrak, even with the ute’s vehicle-to-load system that can power a coffee machine, TV, work tools and more.Some other mainstream carmakers present were Audi, BMW, Cupra and Volvo though these stands were notably smaller than the others. As for other brands from China, Chery and GWM proved relatively popular but the Smart stand was quiet. MG’s choice to only bring a Cyberster rather than the affordable MG4 seemed a bit short-sighted — next year, maybe.The most common line of questioning was if we would recommend the XPeng G6 and what the best alternatives to a Tesla Model Y are — we fielded almost no questions about the bZ4X or plug-in hybrid Ford Ranger Stormtrak. Plenty of test drives were taken over the three days and at one point on Sunday, you would have had to queue for four hours to sample XPeng’s new G6. But what does all this tell us about the new car landscape?MG has already proven sharp pricing can drive mega traffic into electric vehicles and that, when EVs reach parity with combustion-engined and hybrid options, they are much more attractive. In this case, customers aren’t cross-shopping, say, a Tesla Model Y with just other EVs, but similarly-priced combustion and hybrid models, too. Electric cars aren’t competing with themselves, but in a battle to bring the other 90.6 per cent of the new car market out of combustion and hybrid-engined choices. Most worrying for big carmakers, though, will be the lack of brand devotion. Despite what the bZ4X advertising campaign suggests, there were very few talking about Toyota’s proven low-cost servicing or reliability. Instead, the long seven- and even ten-year warranties of newcomers seemed enough to allay most fears. Don’t expect Toyota, Ford or Mazda sales to drop off a cliff anytime soon, but the interest and willingness of local buyers to branch out and sample an unknown product will definitely cause a headache.

Incoming Geely-owned brand Zeekr is keen on importing the radical Mix people mover to Australia, but the focus is on building the brand first.