Skoda Roomster 2009 News

Czech brand Skoda and British carmaker Jaguar Land Rover (JLR) have revealed which models will be recalled as part of the wide-spread mandatory Takata airbag call back.

And it wasn’t done any favours by offering unusual looks and no automatic transmission. But Skoda is not giving up on it just yet. The little people mover has sold just 66 over the whole of 2008 and is lagging behind that sales level this year. “The numbers speak for themselves,” Skoda Australia head Matthew Wiesner admits. “We didn’t give it enough attention – probably through the fact that we had to focus on (medium-size passenger) Octavia to give us best cut-through and best return on investment. “Quite frankly, Roomster has suffered a bit because of that.” However Wiesner says that situation will change next year. “There will be a facelift in the new year – and some drivetrain changes and updates — which means we will then give Roomster the focus it requires, and give it the space to be a far better contribution to what we’ve been doing. Wiesner says that the Roomster has also been hampered by not having an automatic transmission. “Having it in manual only doesn’t help in the Australian market. People want an auto. “And it is a quirky design – you either love it or you don’t. “Is there a market for it? Yes, but it’s a niche market definitely. “But do you give up on it? No. Now that we’ve had a few focus groups, we now better understand who a Roomster owner is – and what they do and how. “They are very different to an Octavia buyer. We now don’t assume they will pick up on us as a brand by what we’re doing with Octavia, so we’ll start to target them specifically.” Wiesner says Skoda missed the mark in thinking there “might been some carryover between wagons, given what Roomster represents”. “But there is quite a distance even between a wagon buyer and somebody interested in Roomster – but their intentions, their motivations and interests are very different. “They are incredibly practical … we just need to be practical about how we talk to them. And we haven’t done that well yet. No question.”  

Skoda’s brand presence in Australia has surprised the local office by growing much faster than they expected. When the badge launched here late in 2007, they were aiming at a brand awareness of 60 per cent within two years, at a stage when they would have a range of additional models. They’ve hit that mark six months early, and with mainly only the Octavia model to work with. Although the quirky Roomster people mover has been on the market here, it hasn’t had a sales impact, moving just 66 over the whole of 2008 and lagging behind that momentum this year. “We’ve virtually had just one model, with a few variants, since launch – which is not ideal,” the carmaker’s local head, Matthew Wiesner says. “So our brand awareness hitting this level, this early, is much better than expected. Wiesner says that because Skoda’s limited range has not been able to rely on the exponential effect of having vehicles across a range of segments, there should be further boosts as they bring new models – like the large passenger Superb sedans being launched this week, and the Yeti SUV slated for next year.. “What generally will drive this further will be when you launch new product into new segments you don’t compete in — your awareness rises more then. There’s an exponential effect. “If you don’t have product in a certain segment you’re going to miss out on chunk of people, for a start. “And the ‘early rejecters’ (those who consider the brand but defer from buying) – a lot of that response is driven by segment spread. “So we are surprised by how well we’ve managed to cut through into reasonably good awareness numbers.” Wiesner says that as the badge’s profile is growing, the proportion of ‘rejecters’ is steadily decreasing. “The early rejecters were the most frustrating part for us and the dealers. They would go through the normal process and then run out of reasons not to buy,” he says. “They would be putting all the right ticks against the product, but then it would come down to ‘maybe not this time’. “They would see the brand as being ‘a bit quirky’, they ‘just can’t be sure’ and ‘it’s a big investment’. “They’re the people you see the second time around, and now we have more product in the market we can talk to them better. It’s all about being heard. “The only thing that will fix that is spending time in the market. What we need to do is prove ourselves, do it well, get the products right. “We just need to prove the brand here to stay, it’s a bloody good brand, and has a lot to offer.”

Fresh-faced and with stronger engines, the new car arrives here in September along with a new-look Scout wagon. The RS gets a contemporary look based on other models in the recently-released Octavia range. But it hits harder with a different valance, fog lights, body-coloured trim and LED tail lights. The punch is the choice of a 147kW direct petrol injection 2-litre turbo mated to either a seven-speed DSG dual-clutch or a six-speed manual transmission as Skoda moves closer to align drivetrains with parent Volkswagen. Optional is a 125kW 2-litre turbo-diesel with the same transmission choices. Skoda Australia boss Matthew Wiesner says the company's range in Australia is being tightened and adjusted to maximise appeal. Speaking from the Czech Republic, he admits there are gaps in the range. The Scout, which arrives in its new form in September, still has no automatic option. "But its coming," says Wiesner. "It's only available as a manual from the factory _ it is not sold anywhere as an automatic _ but we've been fighting for an auto on the basis that Australia is a special market that needs this option. "Finally, there's clarity in the issue and I'd expect a DSG version perhaps within 12 months." Modifying the Skoda line up has seen the workhorse 1.9-litre turbo-diesel dropped from the Octavia range. The replacement as the entry-level model is the 1.6-litre petrol-engined sedan at $26,990 _ a price Weisner says gives entry into a price segment usually occupied by small cars. Octavia models now come as a 1.6 and 1.8-litre petrol and the 2-litre 103kW turbo-diesel. The Roomster will be retained despite having a practically invisible road presence. "We're looking at some ideas with Roomster," Wiesner says. "It gets a face lift in mid-2010 and were prepared to persist because we see potential in this product. "It is possible that sales will increase when we get Yeti because they would complement each other," he says of the Skoda small SUV that's earmarked for Australia. Yeti will join the upmarket Superb saloon as new entrants. "Roomster is being bought by young people and retired people. It's very difficult to pinpoint it because its market is broad." Wiesner says the Yeti wasn't being considered as just another product line. Rather, it will give Skoda entry into a younger demographic of buyers. That would be assisted by the Yeti's two-wheel drive option _ it will come standard as an on-demand all-wheel drive _ that would offer the SUV package but at a reduced price. However, the 2WD could be seen as a future replacement for Roomster. Wiesner says the Volkswagen Group was holding up well on global markets and Skoda was part of that modest success. "Skoda has been helped in Europe because of the scrappage system which has helped new car sales, and also because of presence in China," he says. "We're in a better position than some because we are under exposed in places like the US and Japan." In Australia he says sales are steady, up 12 per cent for the year compared with the corresponding period in 2008. "Hopefully we're growing on a wave," he says.

The Czech brand's flagship model is set to join the Octavia and Roomster in the return of the brand to Australia. Skoda Australia boss Matthew Wiesner said they had the “full intention of launching the successor here”. The new Superb successor will be launched at the 2008 Geneva Motor Show in March and available here next year. “If we wanted to we could get it here this year, but it is probably more sensible to wait to target next January,” Wiesner said. Like the new Mondeo, the Skoda sedan is actually a hatchback, or a liftback with a large rear door and cargo area. Liftbacks were fashionable in the 1970s and now seem to be making a comeback. The striking Skoda features an imposing grille and aggressive wraparound headlights. Inside, there will be plenty of kit, including a touch screen multi-media interface with a hard drive to store music and an iPod-compatible connection. It has a choice of six VW-sourced engines — three petrol and three diesel. Wiesner said they would probably go with a similar mix to what they have chosen for the Octavia which is a 1.9 and 2.0 turbo diesel, 2.0 petrol and 1.8 and 2.0 turbo petrol. “Diesel will be very important for us,” Wiesner said. “There are some new engines which we are looking at such as the big new V6 which would be under consideration so long as it fits in our price and product position. “But we may not consider some of the smaller engines.” Among the petrol engine options are the 1.4-litre TSI engine from the Golf GT, 2-litre turbo and the 3.6-litre V6, while there will also be 2-litre four-cylinder and 2.7-litre V6 diesels. The standard line-up of five and six-speed manuals will be joined by the quick-shifting DSG semi-auto. The cars appear to be quite large, with a tall ride height and significant overhangs and will come in front-wheel drive and VW's Haldex all-wheel drive. However, Skoda highlighted the Superb's bi-xenon headlights with adaptive front light system (AFS), retractable integrated headlight washer units with an automatic rain sensor and Maxi Dot display. AFS changes the geometry of the light beam to suit different driving conditions. There are four modes — Intercity, City, Highway and Rain — each with varying beam widths and penetration and actuated at varying speeds. They also feature rotating headlights that turn with the steering to light up corners. Skoda sold 115 Octavia medium-sized cars and 34 Roomster small people movers in the three months since launch. Wiesner said “the numbers are the numbers”. “The point is what we are hearing back from the dealers and the market,” he said. “We're on track and I'm happy.” Wiesner said at the launch in early October that he expected Roomster would represent about 20 per cent of sales, but it is running slightly higher. At launch, Wiesner said they had 10 dealers nationwide with one each in Brisbane, the Gold Coast and Sunshine Coast, plus two in Sydney, two in Melbourne and one each in Perth, Adelaide and Canberra. “We're now looking at five or six new dealers by April and on target for 20 to 23 by the end of the year,” he said. “That's important to raise the level of awareness of the brand.” Wisener said a Skoda dealer in Townsville would be in the target 20 and should be added by the middle of the year.  

However, the Australian debut of Skoda at the Australian International Motor Show in October has done just that. The fast-growing Czech carmaker is taking up residence in Hall 6 of the Darling Harbour Exhibition Centre, along with parent company Volkswagen and its ultra-luxury Bentley brand. "We are looking forward to having a significantly enhanced presence at the Sydney show," said the managing director of the VW Group in Australia, Jutta Dierks. "Our group display is an appropriate reflection of our recent rapid growth in Australia and signals our ambitions to grow further," she said. "We are excited about having our own dedicated hall and we're making a big display effort." Hall 6 has been re-christened The Pavilion in honour of the transformation it will undergo at the hands of the three brands' highly creative stand designers. Skoda has built a reputation in Europe for quality and innovation and its display in The Pavilion will reflect those brand values. "The Sydney show will mark the public debut of Skoda on the Australian market, so we are doing what we can to make sure consumers notice and remember our new cars," said the head of Skoda Australia, Matthew Wiesner. "Skoda will bring European design and quality to market segments traditionally the preserve of the Japanese and Korean brands. We think that's a combination that will appeal to a broad range of Australian consumers." Skoda will launch two production models at the show: the mid-sized Octavia sedan and hatch and the Roomster, a small crossover wagon. Underlining its design-forward credentials, Skoda will also display its Yeti concept car - a small Sports Utility Vehicle which strongly hints at the brand's future direction. "One of the key values of the Skoda brand is additional interior space and ergonomic design, and the Yeti and Roomster are great examples of that," Mr Wiesner said. The establishment of The Pavilion by Volkswagen, Skoda and Bentley means the 2007 Australian International Motor Show expands to become the biggest ever. "The expansion of the auto brands into The Pavilion has allowed us to change and improve floor arrangements, making the show look and feel substantially different from past years," said FCAI chief executive Andrew McKellar. "Visitors walking the floor of the show will find more variety and greater interactivity amongst the displays. "The Volkswagen Group, including Bentley and Skoda, are to be commended for the vision and entrepreneurial spirit they have displayed in establishing The Pavilion," Mr McKellar said. CARSguide.com.au provides the official website for the 2007 Australian International Motorshow - www.australianmotorshow.com.  

The Czech Republic's Skoda brand will return to Australia in October.But you can forget those clunky yet sturdy Eastern European Skodas of the Cold War period.The new Skoda is owned by Volkswagen and with the disciplined German parent comes Teutonic know-how, engineering and quality standards.In Australia, the new-look brand will be distributed by Volkswagen Group Australia, after its debut at the Sydney Motor Show.Sales will kick off with the mid-size front-wheel-drive Octavia sedan and wagon and a funky-looking five-door wagon-cum-people mover called the Roomster, both built at a modern plant at Mlada Boleslav near Prague.Topping the range will be the high-performance 147kW, 2-litre FSI turbocharged Octavia RS.The line-up will be fleshed out next year with the VW Polo-sized Fabia, which has just been revealed at the Geneva Motor Show.By early 2009, the next-generation version of its long-wheelbase Superb sedan should be available.Skoda's key selling point will be prices, expected to start from about $16,000 for the Fabia, up to the mid-$40,000s for the Superb.Though it uses VW engines and components, being built in low-cost Eastern Europe means Skodas are 5 to 8 per cent cheaper, yet bigger, than their equivalent Volkswagen models.Volkswagen Group Australia executives believe this makes them particularly appealing for cost-conscious Australian buyers who hanker for a European car.Originally, Skoda chairman and chief executive officer Detlef Wittig had hoped to get the brand into Australia last year, but pricing and local identity issues delayed the plans.Now these hurdles have been cleared, the company is moving ahead quickly.Volkswagen Group Australia general manager, press and public relations, Matthew Wiesner has been appointed head of Skoda Australia and it's his job to relaunch the brand.At first the Octavia and Roomster will be sold through 15 existing VW dealerships.Wiesner emphasised that Skoda and VW would be distinct, even more so than BMW, which sells its Mini brand through associated dealers."You won't see shared Volkswagen-Skoda showrooms. We've got to give them more separation," he says."Obviously we need to protect what we've done with Volkswagen, but at the same time grow the Skoda branding."Eventually up to half of VW's 56 dealers nationally could sell Skodas."By the end of 2008 we'd like to have about 25 dealers," he says."The regional-rural side of the business will be very important, particularly with Skoda's turbo-diesel line-up."With VW's well-developed network and highly trained technicians, servicing and logistics should not be a problem.Wiesner is mindful that the company's lack of profile will need to be addressed. Skodas have not been sold here for almost 25 years."We've got to be creative about how we sell the Skoda message. We need to reasonably clever in how we go about it," he says."It's a pretty congested market, so we have to come up with a reasonable answer to the question of why you would consider a Skoda."He is not about to spill the beans about just what he has in mind, at least until the cars go on sale in October.He is also aware of other brands such as Renault, which has struggled to regain ground in our market when re-launching in 2001 after being popular here in the 1970s.The French company has poured millions into Australia over the past six years trying to get traction for its products.Australia is one of the most congested new car markets in the world, a fact that Wiesner is acutely aware of.He describes himself as "cautious but optimistic" about Skoda.Today there are 41 different passenger car brands seeking a slice of the sales pie and Skoda must find its place in an ultra-competitive market.Ultimately, too, if the Czech is a success it could cannibalise VW sales.`Yes, we have to be mindful of that," Wiesner says. "That's why it has taken such a long time to put this together."We need to be very careful how we approach both marques, because there's no point robbing Peter to pay Paul."You get one opportunity to do it properly."Wiesner conceded that positioning Skoda and not sacrificing VW sales was one of the hardest aspects of developing the new business.Ultimately, the spin doctors, through print and television advertising, will be working overtime to tell consumers that each brand is distinct."We're hoping the Skoda buyer will be an aspirational European buyer who might not have been able to stretch themselves before," Wiesner says."They might always have been Japanese buyers who have aspired to Europe and hopefully we'll give them that opportunity."Last year VW Group Australia had a stellar year, selling more than 20,000 vehicles, so the arrival of Skoda presents a real threat to VW's continuing local growth.Apart from Skoda, Fiat and Dodge are recent returns and the prospect of China-sourced cars arriving soon courtesy of Ateco Automotive will add further sales congestion.Nor is the Skoda boss prepared to predict sales forecasts, saying only that the Skodas would be good value."Volume is important, of course, but we're here for the long haul, so that's something we see as a long-term challenge," he says."We don't want to place any unwarranted expectations on the brand."But we do have to make sure it is accepted in the market place."Skoda's rise in Europe is a result of the crumbling of the old Eastern bloc countries.I N 1991 it came in from the cold when Volkswagen AG bought 30 per cent of shares in a newly established joint-venture company.Later, it increased its holding to 70 per cent and in 2000, bought the remaining shares to assume 100 per cent ownership.Today Skoda sells cars in more than 90 countries, has plants in seven countries and employs more than 27,000 people.Last year it sold 549,667 vehicles, an increase of more than 11 per cent over the previous year, a sales record for the brand.The Octavia was the highest-selling model worldwide at 270,274, outselling the Fabia's 243,982.From its humble origins, the Czech carmaker has embraced the capitalist West and will soon embrace Australia. HERE IS THE COMING LINE-UPFABIATHIS VW Polo-sized light car borrows visual cues from the Mini Cooper and Suzuki Swift.Launched at last year's Paris Motor Show, it offers ultra-frugal, three-cylinder, High Torque Performance (HTP) petrol and TDI engines, as well as a 16-valve, 63kW, 1.4-litre and 77kW, 1.6-litre petrol models. The 1.6-litre is offered with a six-speed tiptronic automatic. The 1.4 and 1.6 petrol units are likely to come to Australia.At 3992mm long and with a wheelbase of 2462mm, the Fabia is just 76mm longer overall and sits on a 3mm longer wheelbase than the Polo. It also has 300 litres of luggage space.Among the car's features in Europe are six airbags, climate control airconditioning and active headlights. But Australia is unlikely to see this level of equipment.PRICE: From about $16,000 OCTAVIAPEOPLE familiar with the VW Passat recognise the Octavia.Like the Passat, this mid-size offering is available as a front-wheel-drive sedan and wagon and will be aimed squarely at the premium-priced Japanese models such as the Mazda6, Honda Accord Euro, Subaru Liberty and soon-to-be Ford Mondeo.In Europe, an all-wheel-drive wagon using a Haldex system is also available.The three-model line-up consists of the entry Classic, mid-range Ambiente and luxury Elegance. A high-performance RS model is also sold.The Octavia is powered by a range of petrol and turbo-diesel engines ranging in size from a 110kW, 2-litre FSI up to a 125kW, 2-litre TDI and a 147kW, 2-litre FSI four-cylinder in the RS. In Europe a 1.9-litre TDi is also sold, alongside a 55kW, 1.4-litre and 75kW, 1.6-litre four-cylinder.There is even a 1.4-litre model available.Five and six-speed manual transmissions are available along with a six-speed VW-sourced DSG manual.PRICE: From about $30,000 SUPERBTHE Superb is essentially a long-wheelbase version of the Octavia pitched into the higher end of the market.Offering extra legroom in the back and plenty of leather and luxury, the Superb uses the Passat's older 142kW, 2.8-litre V6 petrol and 120kW, 2.5-litre six-cylinder TDI engines, both available with a tiptronic five-speed automatic.Apart from the sixes, the long-wheelbase sedan is also available in Europe with a 110kW, turbocharged 1.8-litre and a naturally aspirated 85kW, 2-litre four.Apart from the petrol engines, European models also offer 1.2 to 1.6-litre petrol and 1.4 and 1.9-litre diesels, though these are unlikely for Australia.PRICE: About $45,000 ROOMSTERTHE Roomster started out as a funky concept car at the 2003 Frankfurt Motor Show and a production version was unveiled last year.Distinguished by its high-set, van-like styling, it is a versatile, five-door mini people mover similar in concept to the VW Caddy that can easily be converted from a five-seater into a load-lugging two-seater.The Roomster Scout adds plastic-cladding around the body to give it an off-road look, though the car remains front-wheel drive.As with the Fabia, there is a choice of petrol and turbo-diesel engines from 1.2-litre, 1.4-litre and 1.6-litre petrol engines, as well as frugal 1.4 and 1.9 TDI engines.PRICE: From about $27,000