Peugeot 308 2024 News

European brand dumps electric car plans: No Tesla Model Y rival in Peugeot Australia's future as updated E-2008, new E-3008 and E-208 all off the table in favour of mild hybrids
By John Law · 08 Dec 2024
Peugeot Australia has dumped electric passenger cars for now, having removed the E-2008 from its website despite previously promising the facelift version’s arrival in 2024. While Peugeot is bringing in the E-308 electric hatch, only 14 examples of the BYD Dolphin and MG4 rival are arriving in an ‘exclusive’ program — CarsGuide understands that after those are sold, that will be the end of the E-308 in Australia. The brand has also rolled back its plug-in hybrid range in Australia, discontinuing the funky 408 plug-in hybrid in favour of a mild-hybrid version.After contacting Peugeot Australia about its electric car future, a spokesperson issued the following statement to CarsGuide.“Peugeot Australia is committed to its electrification journey. In addition to our expanding hybrid range, this includes bringing the best range of 100 per cent electric vehicles to the Australian market, as such, the E-408, E-2008 and new E-3008 form part of our consideration for future product in the local market.”The brand had also previously been vocal about its interest in the E-3008, an electric mid-size SUV that CarsGuide sampled at its global media launch in March 2024. The  E-3008 was expected to arrive in Australia’s hotly-contested electric family SUV segment to compete against the Tesla Model Y and BYD Atto 3 with 700km of WLTP driving range.CarsGuide was told the E-3008 was on schedule for the second half of this year at its launch but Peugeot importer Inchcape is now non-commital about the E-3008’s arrival. Next it was the E-208 small car facelift, scheduled to arrive in 2025. In pre-update guise the small car was already sold in New Zealand, however it has now been withdrawn from both markets despite being approved for sale in Australia via the government’s Road Vehicle Register (ROVER). Peugeot sells two electric vehicles in Australia: the E-Partner van ($59,990) and E-Expert ($79,990, both before on-road costs). One of the main barriers has been price, and Peugeot’s importer learned the importance of this when it slashed E-2008 prices by $20,000 — pretty much 30 per cent — back in May. A few days later, the remaining stock had sold out. Looking at Peugeot’s plug-in hybrids, at $67,990, before on-road costs, the discontinued 408 PHEV was a lot dearer than the BYD Sealion 6 Premium ($52,990) and close to the larger seven-seat Mitsubishi Outlander PHEV Exceed ($69,290, both before on-road costs). Only 71 new 408s have been registered in 2024. Peugeot is moving to where the industry’s big growth appears to be, introducing an all mild-hybrid 2008 range and promising the new 3008 will arrive with a hybrid system that achieves 4.9L/100km in the combined cycle to target the Toyota RAV4.Hybrid sales have jumped in 2024 and are currently 80 per cent ahead of 2024, while plug-in hybrids have doubled in popularity. Relatively, EVs are growing at a slower rate, up 16 per cent on 2023 so far.With reviews to Australian Design Rules (ADR) in progress now, it’s possible Peugeot will be able to be more nimble and adapt to changing market conditions in the near future. For Peugeot’s immediate Australian plans, the immediate future is mild and strong hybrid with 308, 408, 2008, 3008 and 5008 all getting some form of electrification. For now, more electric vehicles remain off limits. 
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2025 Peugeot 308 GT Hybrid revealed as competitor to Honda Civic e:HEV LX as brand moves to scrap petrol and plug-in hybrid variants of its flagship hatchback as sales struggle
By Samuel Irvine · 13 Nov 2024
Peugeot has revealed pricing and specification for its new mild-hybrid hatchback, the 308 GT Hybrid, as the brand moves to scrap petrol and plug-in hybrid variants from the range, including the 308 wagon.Just one hybrid variant of the 308 will be available across the line-up once it arrives in Australia in early 2025, with pricing for the 308 GT Hybrid set to commence at $48,990 before on-road costs.That is $5000 more expensive than its outgoing petrol equivalent but more than $10,000 cheaper than the electric E-308, which is priced at $65,990 drive-away.Once drive-away pricing is calculated for the 308 GT Hybrid, it will likely be a few thousand cheaper than its key rival, the Honda Civic e:HEV LX, which starts at $55,000 drive-away.It will pack less power than the Civic, carrying a 1.2-litre turbocharged petrol three-cylinder hybrid engine paired to an 0.9kWh battery pack and a single electric motor that delivers 100kW/230Nm combined to the front wheels via a six-speed electric dual-clutch gearbox.The hybrid Civic, on the other hand, carries a 2.0-litre naturally-aspirated four-cylinder engine paired with a single electric motor and a 1.05kWh battery pack to deliver 135kW/315Nm to the front wheels through an electronic continuously variable transmission.Both vehicles share the same fuel consumption figure of 4.2L/100km, with the Peugeot 308 GT Hybrid emitting a fraction less carbon at 95g/km compared to the Civic hybrid’s 96g/km.It’s 1.1L/km more efficient than its petrol counterpart and produces 23g/km less carbon. It’s 3.1L/100km thirstier than its plug-in hybrid counterpart, which uses just 1.3L/100km.In terms of styling, the 308 GT Hybrid shares most of its design highlights with the rest of the Peugeot 308 range, using Peugeot's distinct fang-shaped LED daytime running lights and full-LED ‘claw-effect’ 3D lighting at the rear, which sits above twin chrome exhaust tips.As standard the Peugeot 308 GT Hybrid gets 18-inch alloy wheels, a panoramic sunroof, and full-matrix LED headlights, automatic rain-sensing wipers, a heated rear windscreen and wiper blade, auto highbeam function and dusk-sensing headlights.Inside, there are twin 10-inch digital screens, one for a configurable driver’s display and the other for touchscreen multimedia functions, the latter is compatible with wireless Apple CarPlay and Android Auto.It also gets a multi-function steering wheel in full-grain leather with “Adamite” green stitching, Alcantara and synthetic leather upholstery, an air purifying system, a premium Hi-Fi speaker system, wireless charging and eight-colour ambient lighting, among other features.Advanced driver assistance systems include Autonomous Emergency Braking with low light pedestrian and cyclist detection, Long-range Blind Spot Detection, Lane Departure Warning, Rear Cross Traffic Alert, Adaptive Cruise Control and front and rear parking sensors.Customers can spend an additional $690 for several metallic paint options or $1050 for ‘Elixir Red’ paint. The 308 GT Hybrid comes standard in Obsession Blue.The Peugeot 308 GT Hybrid comes with a five-year/unlimited km warranty, with interested customers encouraged to contact their local Peugeot dealer for pre-order.The outgoing 308 range has struggled on the sales charts this year, with sales down 41.7 per cent to just 140 sales to October this year as buyers increasingly favour cut-price Chinese rivals in the electrified hatchback segment, such as the MG MG4 and GWM Ora.Customers who are interested in purchasing a petrol 308 variant are encouraged to contact their local Peugeot dealer to secure one of the limited remaining vehicles.
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