Jeep Grand Cherokee News

Jeep has cut the price of its outgoing plug-in hybrid Grand Cherokee 4xe by tens of thousands of dollars as the carmaker clears old stock dating back two years.

Jeep's new larger mid-size SUV revealed with hybrid powertrains, but what's going on with the brand in Australia?

Jeep now holds the title of Australia's cheapest new electric SUV after announcing discounts of up to $20,000 in some states on its Avenger, Gladiator and Grand Cherokee ranges as part of its end-of-financial-year offers.Despite offering the lowest comparative savings of the three models, the European-built Avenger Longitude is now just $40,000 drive-away, meaning it undercuts budget Chinese rivals such as the new MG S5 ($40,490 drive-away) and the BYD Atto 3 ($39,990 before on-road costs). The previous-generation MG ZS EV (the S5's predecessor) is still technically the cheapest electric SUV in the country outright at $36,888 drive-away, as MG tries to offload remaining MY23 stock. For comparison, the Jeep Avenger only launched in Australia in December of last year. Typically, the Avenger Longitude was priced at $49,990 before on-roads, or approximately $55,344 drive-away in NSW – Australia's most populous state. With the inclusion of premium paint, which is valued at $990, savings now top $16,239 in NSW.The Jeep Avenger is powered by a single electric motor mounted to the front axle that outputs 115kW/260Nm. A 54kWh battery provides 396km of driving range under the WLTP cycle.As standard, the Avenger has a 10.25-inch multimedia display with wireless Apple CarPlay and Android Auto, LED lighting, 17-inch alloy wheels, cloth upholstery, a six-speaker audio system and Jeep’s advanced driver assist safety systems.The biggest savings are examples of the Gladiator Rubicon ute, the top-spec variant, which typically starts at $87,250 before on-road costs or $95,388 drive-away in NSW.Interested buyers can now snag one for $76,000 drive-away across the country, which includes a steel bar and premium paint, the latter of which is valued at $895. That takes total savings to $20,238.The Gladiator Rubicon is powered by a 3.6-litre Pentastar V6 petrol engine that sends 209kW/347Nm to all four wheels through an eight-speed automatic transmission.It carries a full-time Rock-Trac 4x4 system with a 4:1 transfer case, front and rear locking differentials, sway-bar disconnect and heavy-duty shock absorbers.Additionally, it carries an 8.4-inch multimedia display with Apple CarPlay and Android Auto connectivity, LED lighting and advanced safety features.Five-seat examples of the Grand Cherokee Limited, which will soon be discontinued for Australia, are being offered at $62,000 drive-away, down from its previous asking price of $72,950 before on-road costs, or $79,454 drive-away in NSW.Once again, premium paint (valued at $1490) is included, taking total savings up to $18,944 once it’s factored in.The Grand Cherokee Limited carries the same 3.6-litre V6 engine as the Gladiator Rubicon, which delivers 210kW/344Nm to all four wheels through an eight-speed automatic transmission.It carries a 10.1-inch multimedia display with Android Auto and Apple CarPlay connectivity, a nine-speaker Alpine audio system, heated and ventilated front seats, leather upholstery, LED lighting, a power tailgate and a comprehensive list of advanced safety features.The significant discounts across the Jeep line-up come as the brand struggles on the sales charts.Jeep has offloaded just 711 cars to date this April, a decline of 24.4 per cent on this time last year’s figures.

At the start of this month Jeep’s parent company Stellantis announced the iconic Grand Cherokee large SUV would be discontinued in Australia.While axing the second best-selling model of a brand that was already struggling might seem like a good way to accelerate the demise of Jeep in Australia, it won’t. That’s because Jeep has something left that many brands have never had. Stellantis's Grand Cherokee announcement was both a shock and unsurprising at the same time. It was like hearing that your professional stunt actor friend had broken every bone in their body again, but they would probably be alright. It was coming and so was the Grand Cherokee’s axing.The surprising part of the Grand Cherokee's demise was that the new-generation version had only just arrived in Australia - well it was less than two years ago in 2023 with the 4xe plug-in hybrid variant following later in the year.What’s thrown most people is that the Grand Cherokee had a hugely successful past in Australia. In 2014 it was the best-selling large SUV under $70K, beating even Toyota’s Prado for the year with 16,582 sold.A big part of the previous-gen Grand Cherokee's allure was the price which, thanks to the strong Australian dollar, meant you could get into an entry grade Laredo for $47,000. Compared to the Japanese models which dominated the market at the time the Grand Cherokee felt like a lot of car for the money.Big, luxurious, comfortable and with a range of engines that stepped all the way up to a high-performance Hemi V8 in the SRT, many buyers found the Grand Cherokee more desirable than a Mazda CX-9 or Toyota Kluger and more affordable than SUVs with Mercedes-AMG, BMW M or Audi RS badges.That was it in a nut shell. Grand Cherokee was a flash in the pan for Australia that led to a surge in growth for Jeep, but there wasn't much to follow it up. Apart from a disastrous reliability record for the Grand Cherokee which saw recall after recall. Even after this new fifth-generation Grand Cherokee launched the 4xe was recalled in the United States due to 13 separate fires.If you’re superstitious then you’d believe the Grand Cherokee was cursed.Parent company Stellantis would not go into why the Grand Cherokee was pulled from sale in Australia other than to say it was looking for a more relevant model for the market.“As we look to right-size the Jeep product portfolio to match local market dynamics and customer preferences, we’ve made the difficult decision to pause availability of the current model Jeep Grand Cherokee  in Australia,” a Stellantis spokesperson said."While the Jeep Grand Cherokee will continue to be sold in many countries around the world, this decision allows us to focus our efforts on placing the right products in the right segments that can have the greatest relevance for our customers."Of course as any PR person would say Jeep remains committed to Australia, the spokesperson told us."The Jeep brand remains fully committed to the Australian market and Stellantis continues to invest heavily in its global product portfolio,” the brand’s spokesperson said.'Committed' as long as there’s a business case for staying is what this really means and there’s nothing wrong with that logic.Why Jeep will likely stay in Australia isn’t because a new model like the new electric Wagoneer S is just around the corner. It's because Jeep offers something many brands don't have - a lifestyle identity. Jeep’s Wrangler off-roader is central to this ethos and the connection the SUV has with cultural identity is important in its lineage back to the World War II Willys Jeep and forward to 21st century adventurers and the perceived freedom that goes with the lifestyle. The appeal is almost a rebellious one against the wrapped-in-cotton-wool safety standards of less adventurous SUVs that are seemingly secure so as to cut off all contact with the outside world. The Wrangler on the other hand has doors and a windscreen that can literally be removed. That emotional ingredient is a quality only some car brands have. Ford has its Mustang,  Toyota has the LandCruiser, Nissan the Patrol and even Subaru has the WRX . All offer more than just transport but membership to a club.Of course there needs to be regular buyers who give the brand huge spikes in sales, as was experienced by the Grand Cherokee.And while sales of Jeep's other models aren't outstanding among rival brands, they don't appear to be dangerously low either. Last year's total sales amounted to 2377 and that was 492 for Compass, 151 for the Gladiator, 646 for Grand Cherokee and 724 for the Wrangler.Citroen, which is also owned by Stellantis but imported through a different operator - Inchcape - was pulled out of Australia last year after selling just 147 vehicles.So we know where the line is and currently Jeep is not in danger of crossing it. Still, the brand needs another model to boost sales again and it's unlikely to be the just-arrived Avenger EV which will be up against more affordable small electric Chinese SUVs.So while Stellantis searches for another hit model, Jeep will be supported by the emotional engagement and identity it brings to those drawn to a life of adventure, even if their real life is mainly spent in an office or in traffic. 

Jeep has discontinued the Grand Cherokee for Australia, the brand’s parent company Stellantis has confirmed.“As we look to right-size the Jeep product portfolio to match local market dynamics and customer preferences, we’ve made the difficult decision to pause availability of the current model Jeep Grand Cherokee in Australia,” a Stellantis spokesperson said."While the Jeep Grand Cherokee will continue to be sold in many countries around the world, this decision allows us to focus our efforts on placing the right products in the right segments that can have the greatest relevance for our customers."For what was once Australia’s best-selling large SUV, even besting the Toyota Prado to the feat in 2014, the model’s popularity has nosedived in recent years.Just 645 examples were sold last year, a decrease of 48.3 per cent on the previous year’s 1247 sales. The new generation, launched in 2023, came with a massive circa-$20,000 price rise compared to the previous model.Despite the lacklustre results, it remained Jeep’s second best-selling-car in the country last year, behind the Jeep Wrangler (724) and ahead of the Jeep Gladiator (515), as the brand’s total sales fell by 48.7 per cent from 4643 in 2023 to 2377 in 2024.The Grand Cherokee was plagued by reliability issues in Australia, forcing the Australian Competitor and Consumer Commission (ACCC) to reprimand the brand over concerns about the way it handled customer complaints in Australia, including lengthy delays on providing remedies.But Jeep’s tarnished brand image and underwhelming sales will not see it leave Australia any time soon, Stellantis has confirmed, as it doubled down on its long-term commitment to the local market."The Jeep brand remains fully committed to the Australian market and Stellantis continues to invest heavily in its global product portfolio,” the brand’s spokesperson said.Customers can now get their hands on remaining stock of the Jeep Grand Cherokee Limited for $60,000, drive-away. Previously it cost $72,950, before on-road costs.Last November, Jeep launched its new small electric SUV in Australia, the European-built Avenger. It registered just six sales in January 2025.Jeep has previously confirmed that the Wagoneer S, a fully-electric version of the full-sized Wagoneer SUV sold in the US, will debut for Australia in 2026.

At the start of 2024 we asked the question ‘is Jeep lost?’ and the answer has categorically come back in the affirmative. The American brand is, to put it bluntly, in trouble and there doesn’t appear to be an obvious solution.

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Jeep has announced severe price cuts for its Grand Cherokee and Grand Cherokee L large SUVs, with discounts as steep as $28,000 for flagship Summit Reserve models.The price of entry has fallen by $12,500 for the Grand Cherokee Night Eagle five seater to $65,450, while the seven seater is $13,300 cheaper at $69,450, all before on-road costs.While it's typical for brands to offer discounts approaching the end of financial year to shift stock, it's rare to see such significant cuts.The Jeeps in question are 2023 plate vehicles though there are no specification differences between them and MY24 examples. The vehicle arrived in Australia in May 2022.The range is mostly powered by a 3.6-litre V6 developing 210kW and 344Nm.Saving for V6-powered Night Eagles are between $12,500-$13,300 (5/7 seat), the mid-spec Limited $11,000-$12,800, Overland $20,500-$21,300 and Summit Reserve seven-seat $28,000.Savings also apply to the five-seat Summit Reserve 4xe plug-in hybrid to the tune of $18,500.It uses a 2.0-litre turbo-petrol four-cylinder and two electric motors powered by a 17.3kWh battery. The result is 280kW/637Nm and WLTP 52km EV-only driving range.When Jeep launched the fifth-gen Grand Cherokee range locally it planned to move upmarket. The vehicle is dearer than rivals such as the Hyundai Palisade (from $66,800) and Mazda CX-90 (from $74,400).Sales have slowed since the Grand Cherokee's introduction, with Jeep shifting just 254 examples down 43.8 per on last year.Jeep Australia did not specify an end date to the sale or communicate how many examples are in stock.It's the first major price cut for a combustion vehicle ahead of EOFY. Electric vehicle makers, including Tesla, BYD, Peugeot, Renault and Nissan, have all slashed prices lately.Jeep Grand Cherokee prices (before on-road costs, in stock MY23 models)Jeep Grand Cherokee L seven-seat prices (before on-road costs, in stock MY23 models)

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