Hyundai Getz 2006 News

Hyundai aims to ditch 'bargain' tag
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By Mark Hinchliffe · 11 Aug 2011
Hyundai Australia CEO Edward Lee says the company's plan is no longer centred on entry-level pricing, but values such as safety, driving experience and ride quality.
With the exit of the Getz and the introduction of the Accent, the company now has a full five-star safety rating on all of its passenger vehicle fleet.
"We're not concerned with leaving the bottom of the market," Lee says.
“I think we changed people's perception of the brand a lot already.Five-star safety is our new strategy.”
"Australian people think safety is one of the most important things along with driving and ride."
Sales and marketing manager Oliver Mann says the Getz name has gone the way of the Excel and doesn't expect to see either model name returned to the brand.
Australians bought 153,000 Getz in their model lifetime and only about 400 are left after production ended last year. That's less than half the 1000 they sell each month. The Getz 1.4-litre three-door is listed at $13,990.
It's a big hole for Hyundai to fill, but Mann is not concerned.
"Even though it was our entry level car, we mainly sold the 1.6-litre five-door model, anyway," Mann says.
"We're not planning to fill the entry level price again.”
"We're getting out of the bottom end of the market. Getz won't be replaced directly."
However, with the introduction of the 1.6-litre, slightly larger Accent, the 1.6-litre i20 models have been deleted and the $15,490 1.4-litre three-door is being sold at $14,990 driveaway.
Hyundai also does not have room in its five-star strategy for the four-star i10 as a replacement bargain car.
"We looked long and hard at the i10 business case, but it wasn't profitable and didn't fit in with our five-star safety rating strategy," Mann says.
Product planning senior manager Roland Rivero says supply of the Indian-made i10 also could not be guaranteed with the factory able to build 450,000 a year and the domestic market taking 400,000.
"That would leave Europe and ask to argue over the remainder," he says.

How to make the right choice when you start buying
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By Ashlee Pleffer · 09 Dec 2006
NRMA motoring services has a program, Free2go, dedicated to young people. The three-year program offers free advice to young people and free roadside assistance for 17- and 18-year-olds.NRMA Insurance head of industry research, Robert McDonald, says young people shouldn't rush their purchase and should compare what's on offer after a good look at websites, newspapers and magazines."Buy as new a car as you can, avoid buying an older car to save money," he says.And McDonald urges young people to consider safety as one of the top priorities, claiming new cars are the best way to go."There are some small cars, like the Toyota Yaris, with excellent safety equipment for a low price," he says. "Side curtain airbags are dramatically effective in reducing head injuries, and you have ABS and stability control in many small cars, an added advantage."McDonald says people should also look out for stability control, which prevents the car getting out of control and sliding, particularly when going faster than expected.But if buyers can't afford a new or nearly new car, McDonald says there are some things to look out for in older models."If you are stuck with an older car, medium or larger cars would be a little better, safer than an old small car," he says."Make sure safety equipment is up to date, especially seat belts. There are a lot of cars from the late 1980s and early '90s that have airbags, you should be looking for at least driver and passenger airbags."Plenty of cars from the mid-1990s also feature ABS, McDonald says.And while image may play an important part in the final decision, a recent survey by the youth insurer branch of AAMI, Just Car Insurance, shows young people are more car savvy when it comes to purchasing than they're often given credit for. The national survey of 1053 young people, aged between 18 and 24, shows the look and appearance of a car is not necessarily a top priority. A total of 93 per cent rate value for money as an important factor when purchasing a car.Young people are also aware of the importance of safety and security, with 85 per cent of respondents ranking these as significant factors. More than half say environmental friendliness is also a key factor.Sheree Masters, 17, bought her first car in October last year, five months before she had her provisional licence. She bought a 2000 model Toyota RAV4, a car she's always had her heart set on. Masters purchased her vehicle from a dealership for just over $20,000."I saved up half of it, I have been working since I was 14, and I got a loan for the other half," she says.And while looks and appearance topped her list, she wasn't about to sacrifice safety."I wanted something I would be safe getting around in," she says. "I have to admit, the appearance did come first. But safety features like ABS, electric windows and central locking so I feel safe, and airbags were important."Masters turned to her father for advice when shopping for her first car. "My dad knows a lot about cars so he told me what I should be looking for, but besides that, I pretty much made the decision myself," she says."I always wanted to have my own car, that way I could call it my own, it's something I have earned myself. I'm never out of my car, I'm in it every day," she says. "Friends' places, to work, everywhere." Masters is hoping to slightly modify her vehicle with mag wheels and darker window tinting.McDonald reminds young people to be cautious if purchasing a modified vehicle, as they are often harder to insure."Make sure you check with the insurer that the modification is acceptable to them," he says. "Lower suspension, wide wheels or elaborate paint work can dramatically effect the cost of insurance."He says owners should especially check that engine modifications don't affect its ability to be insured.How to get a good dealNRMA motoring expert, Tim Pomroy, says buying your first car requires researching what to look out for, the bargains and the rip-offs. He's given the CARSguide a few key elements to be on the lookout for.Under $5000Don't be fooled into buying something if it "looks good". It may have mechanical problems, which will cost you more than the initial price to keep it on the road. Make sure the car has a recent or long registration. This indicates that it has at least had a registration inspection and the fundamentals should be okay. Also, if you're unsure, you probably need to spend a couple of hundred dollars for a vehicle inspection.While private sales are popular in this category, Pomroy says that as used car prices have recently decreased, you could also potentially get something from a car yard."It might be cheap for a reason: high miles, or a car that doesn't have a good reputation for reliability."Under $10,000There are some good bargains to be had, Pomroy says. "Some Commodores and Falcons from the 1990s are available for a couple of thousand of dollars upwards." But he warns there are issues with bigger cars, especially the running costs, and people should consider if they really need a large car."Identify what the use of the car will be. If it's for uni or to leave at the station and mainly suburban, short trips, a small four-cylinder car with an engine capacity of 1.6-litre would be ideal," he says."If you're doing a lot of country driving or commuting long distances, a larger car with a slightly bigger capacity engine might be a better choice."European models also come into play in this category as well as prestige cars.Pomroy warns European cars can be quite expensive to service and maintain, but he says if you know what you're looking for, there are some bargains to be had in some older prestige cars. Key safety features to be on the lookout for are ABS and airbags."In and around the $5000 mark will have driver airbags and perhaps passenger airbags," Pomroy says.Above $10,000You're nearly in the territory of buying a new small car. There are many small cars at affordable prices, such as the Kia Rio, Hyundai Getz, with nearly half a dozen models offering a good warranty and new features, according to Pomroy.The disadvantage is that you're buying a car that may be a little more basic than a bigger second-hand model from three or four years ago.Larger second-hand cars also come into play here, with petrol prices contributing to lower price tags.

Small car fuel efficiency rules
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By Ashlee Pleffer · 09 Sep 2006
Industry figures released this week show the real boom in the market has been in four-cylinder cars valued at less than $25,000.Known as the light car segment, sales in the division are up 22.7 per cent for the year to date on last year, while the large car segment is down the same figure. Last month light cars were up by 31.4 per cent on August last year.Federal Chamber of Automotive Industries chief executive Peter Sturrock says this trend has increased over the past couple of years, with a recent acceleration put down to high petrol prices."Well, quite simply because they are more fuel efficient, small and less expensive to purchase in the first place and they're less expensive to run," Sturrock says.A total of 10,806 light cars were sold last month and 77,650 sold this year, which is 14,346 more than last year. Leading the line-up is the Toyota Yaris, with a starting price of $14,990, which recorded 2673 sales in August, taking the total to 18,064 for the year to date.Added to this figure are the remaining 304 Echos that Toyota has sold this year, before the nameplate was changed to be consistent with the Yaris badging used in Europe.Hyundai's small Getz, named Australia's Best Small Car for 2005 by Australia's auto clubs, has also achieved an increase in sales, with 1738 models sold last month, and 13,863 for the year, an 18.4 per cent improvement over the same period last year.Getz prices start at $13,990 and stretch to $18,380. The cheapest car on the market, the Holden Barina, starting at $13,490, has the third highest sales for the segment, with 1091 sales in August and 9567 for the year to date.The Barina is followed by the Suzuki Swift, Honda Jazz and Kia Rio, all recording between 5500 and 6800 sales each for the year-to-date and just under 100 sales in August.Sturrock says while fuel prices are contributing to a shift to these cars, good value at a low price is also converting buyers."The small cars now are very well equipped," he says. "Some years ago they were the basic models, but now they're well equipped with safety and anti-theft, occupant protection, airbags and ABS, and they often have Electronic Stability Control."Features in this segment on cars such as the Yaris and Getz include front airbags, an MP3 compatible CD system, airconditioning, power windows, central locking and ABS. Some even come with Electronic Brakeforce Distribution and anti-skid technology.Holden's Barina offers airconditioning as standard, a feature that has to be bought as an option in the $34,990 base model VE Commodore Omega. The Hyundai Getz also offers a five-year/130,000km warranty.Toyota spokesman, Mike Breen, says this segment also offers a good alternative to second-hand cars."With the options that you can get on a brand new car, plus the new car warranty, it's quite appealing, especially to younger people," he says. And it seems a wide variety of buyers are purchasing these light cars, from students through to families and retirees.Hyundai spokesman Richard Power says its small cars, the Getz and Accent, are finding a market among a variety of drivers."We get quite a few young people buying it as their first new car and there's loyalty from senior motorists, who don't need a big car any more and are very attracted by the long warranty," he says. Overall, the car market has dropped by 3.4per cent on last year, with 642,383 vehicles sold, a decrease of 22,513 vehicles. August was also down from 2005 by 4516 vehicles.In the small car segment, sales are up 3 per cent year-to-date, with the Toyota Corolla the segment leader with 4147 sales in August and 31,705 Corollas sold this year. But small car sales also experienced a slight drop last month, down 1.3 per cent or 244 vehicles.Sturrock says that although the large car segment is down by 26,461 vehicles, it is still an important part of the market."It has reduced over time from what it was to where it is today," he says. "But it's still about 25 per cent of the passenger car market. You see very strong interest in the new Holden Commodore and the new Toyota Camry, there's been an excellent reaction."WHAT'S SELLINGToyota Yaris 18,368Hyundai Getz 13,863Holden Barina 9567Suzuki Swift 6703Honda Jazz 5936Kia Rio 5579Ford Fiesta 4407Mazda2 3934Hyundai Accent 3593Mitsubishi Colt 1516VW Polo 1337Peugoet 206 1071Citroen C3 486Proton Savvy 357smart fortwo 326Renault Clio 173Citroen C2 139smart forfour 132Fiat Punto 113Daihatsu Sirion 40Proton Satria 9Suzuki Ignis 1*Source: VFacts (light car sales 2006 to end August)Note: Yaris sales includes 304 Echo salesTHE CHEAPIESHolden Barina from $13,490Hyundai Getz from $13,990Proton Savvy from $13,990Toyota Yaris from $14,990Hyundai Accent from $15,990Mitsubishi Colt from $15,990Suzuki Swift from $15,990Ford Fiesta from $15,990Honda Jazz from $15,990Kia Rio from $15,990Mazda2 from $16,335Peugeot 206 from $16,990VW Polo from $16,990
The light brigade
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By CarsGuide team · 04 Apr 2006
The Fiat Punto is of particular interest at the Adelaide Motor Show because it signals the return to Australia of passenger cars under the Fiat banner. The Punto is the number one selling small car in Europe so far this year and is sure to shake things up in Australia when it arrives in the middle of this year. Returning to passenger cars in Australia with a small car is a well-researched move for Fiat, at least according to movements within the local industry.Holden boss Denny Mooney stated clearly that 2005 was the year of the small car, at least for the Elizabeth-based manufacturer. With new models fl owing into the country from around the world, obviously the bosses at many other marques think a similar way.The trend to smaller cars began in earnest last year – in line with rising fuel prices. A total of about 90,000 light and 215,000 small cars were sold last year, with lights up 6000 units on the previous year and smalls up 34,000 units. In September, Toyota’s 1.8-litre four-cylinder Corollas out-sold the Holden Commodore – widely considered to be Australia’s favourite car – by about 100 units.There is no suggestion that Mr Mooney and other Holden heads were simply reacting to that little towelling by Toyota when it began rolling out its lightweight Korean-built products including Barina and Viva late last year, but it is indicative of how local makers have had to arrange their product line-ups to be competitive. Holden, with its highly successful Astra models and the Barina and Viva ranges, now has its largest fl eet of small car options – many of which will be at Wayville.Toyota certainly has not dropped the ball. Its Echo replacement, the Yaris, is selling like little hot cakes in its hatch version – with the recently released sedan model also expected to draw plenty of attention in coming months.Ford Australia boss Tom Gorman said heading towards the end of last year that Ford had completely under-called the growth in the small car segment. Ford struggled to get the number of Focus vehicles it could sell out of its South African plant. But the Blue Oval badge company will this year try to excite the small car segment with its much anticipated XR5 Focus.All the while, Asian car makers including Hyundai, with its award-winning Getz, and Kia with an all-new Rio range, added to the competition.Nissan has chipped in with the new Tiida and the Suzuki Swift last year won CARSguide Car of the Year as the small car range grew dramatically. As the popularity of the segment grows, so too does the commitment to safety.Toyota, with its Yaris range, appears to be leading the way. But other manufacturers, particularly Hyundai – with its safety pack on the Getz – judged Australia’s Best Small Car by the nation’s motoring organisations – also have not ignored the issue of safety.
Women driving change in Australian automotive industry
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By CarsGuide team · 02 Feb 2006
2005 saw another record year for vehicle sales in Australia with 608,000 passenger cars being sold. While there has been an overall increase in sales, there has been a change in the types of cars people are buying. There has been a shift away from large cars with sales down by 15.7% and a move toward small cars, with an increase of 18.6% over the previous year. There was also an increase in the SUV/4WD market of 4.2%.Although high fuel prices are a contributor to the move towards smaller cars, Melissa Pye, Managing Director of W Communications Group believes that it is the influence of women that is driving these changes."Women buy just as many cars as men, but have the power of veto in about 80% of cases. The shift away from traditional large family cars and station wagons to SUVs is a testament to this. Women are looking for the safety and functionality that SUVs offer in a more contemporary design. Look no further than the Ford Territory which is extremely popular with women with sales increasing by a staggering 72% over the previous year" said MelissaOther models that were class leaders include Toyota Corolla, Hyundai Getz, Kia Carnival and Toyota Prado, all popular with women.Mazda experienced an increase in market share and was the 4th highest selling passenger brand in Australia. "Mazda has appeal to both men and women. They have a marketing formula that is working very well at the moment. Great looking products with features that appeal to both men and women, competitive pricing and advertising that empowers women, without disempowering men!" says Melissa.