Yes, this Ferrari 458 Spider is the only way Manof Al Wathiqi - the three-year-old son of telecoms tycoon Sheik Jassim Al Wathiqi - can nod off.
Sheik Jassim Al Wathiqi takes his son for a spin every afternoon and evening in the £380,000 ($581,000) 458 Spider to help the lively lad get some shut-eye.
The Kuwait-based businessman, whose garage was already full of luxury vehicles, bought the Ferrari 458 Spider after young car fan Manof spotted it in a catalogue.
Dad says the asking price was money well spent. "No other car sends him to sleep. I think it's the vibration from the Ferrari's exhaust that does it," he says.
And faced with a child who just won't go to sleep, nearly any parent would admit no price is too high.