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  Mr Ford will be the first automotive leader to deliver a keynote address to the Mobile World Congress

Ford Executive Chairman will outline the brand's future vision in February.

Bill Ford will deliver the keynote address to the 2012 Mobile World Congress on February 27 in Barcelona, Spain, outlining the company's future vision for smart transportation and personal mobility.

Mr Ford will be the first automotive leader to deliver a keynote address to the Mobile World Congress which is among the world's most influential mobile technology events.

He will discuss how technology and innovation can enhance personal freedom and mobility despite increasing vehicle populations and rapid urbanisation.

The address follows announcement at Detroit motor show that Ford will invest a further $103 million in clean technology and additional upgrades across the locally-produced Falcon and Territory lines.

The investment could enhance the competitiveness of Falcon and Territory by further reducing CO2 emissions and improving Falcon's safety profile. The upgraded models will be launched in 2014 and will take Falcon through to at least the end of 2016.