Maserati Quattroporte vs Hyundai Genesis

What's the difference?

Beauty is way more than skin-deep in the Quattroporte and while the 330 doesn't have the punch of the S, it's hardly that much slower. Maserati reasons you will want to spend the $25,000 saved on options, concentrating on the Italian craftsmanship rather than the outright performance available in the V8 or the efficiency of the less aurally attractive diesel.

As with any car of this type, you've got to want one in the first place, but for a big, beautiful sedan, there's nothing as good looking this side of an Aston Rapide. The Quattroporte 330 does nothing to dim the allure of Modena's big mover and, if you're that way inclined, nobody on the outside will ever know.

The Genesis is not quite a match for cars twice its price but it makes you think what's possible. It doesn't have the dynamic brilliance of a BMW or the self-assured faultless execution of a Mercedes. Lexus ought to be worried, though - why would you have an LS when you could have this? The only answer is 'badge'.

The Genesis is an epoch-making car for the Korean manufacturer. As the company has got better, there are fewer excuses for overlooking it. While the Genesis is pitched into a shrinking market, it's not really meant for the average i30 buyer to buy, but to see.

It's bristling with tech and is not only a halo car but a shot across the bows of both Lexus and the Germans. Attached to that shot is a note: "We're coming for you." In other words, Hyundai got it right.

Long, flowing lines mark out the Maserati as something quite different to its German, British and Japanese competition. This Quattroporte has increased in every dimension but the lines cover its size beautifully.

Big wheels, long wheelbase, low ride but it still looks like a sedan rather than pretending to be a coupe.

The elegance of the lines is complemented by a distinct lack of bling – there's little in the way of chrome work or shouty details. There's plenty satin finishes available and the beautiful paint, while available in pretty much any colour you like, is best kept to a restrained, deep hue. Or silver.

The cabin will doubtless age well. Classic shapes house a fairly conventional but hugely comfortable cabin. The front seats have heaps of adjustment and are large but supportive. Naturally, the leather is soft and supple.

The central screen isn't the dominant feature, like a 50-inch LCD screen in a small living room while buttons are kept to a minimum.

The rear seat is sensationally comfortable, with hectares of available space and a seat comfortable for either lounging or working.

The Genesis is like no other Hyundai. For a start, it's gigantic - it looks easily as big as a BMW 7 Series (it isn't) with the road presence to match. There's a lot of BMW from most directions, but with a sharper approach to the creasing and character of the sheet metal.

Towards the rear it's more BMW 6 Series Gran Coupe and is all the better for it. The style is understated and technocratic.

Inside is also very Germanic, but with a bit more of a Lexus feel

The big wheels from the Ultimate pack help make it look lower and sleeker, too.

Inside is also very Germanic, but with a bit more of a Lexus feel. Our car had the lighter leather which meant that the wood and the metal materials didn't necessarily work well together.

The interior is expertly put together and feels like it will last forever.

The only jarring moment is the gear selector is shared with our long-term Hyundai i30 - it looked a bit cheap in what is otherwise a beautifully executed cabin - it needs more heft.

On Australian-delivered cars there is just one Hyundai badge, sitting proudly on the boot - you get the feeling this was debated long and hard and when the decision was made to go for it, a big one was chosen.

However, the winged Genesis branding takes pride of place everywhere else. When you approach the car at night and the puddle lamps come on, the Genesis logo is projected on to the ground, crisp and clear.

The only way to describe the Genesis' pricing is aggressive - kicking off at $60,000, it's the most expensive Hyundai money can buy, but with a spec list like this, you won't feel at all short-changed.

Your sixty large buys you a huge cabin with a seventeen speaker stereo, auto headlights and wipers, LED ambient lighting inside and out, dual-zone climate control, keyless entry and start, powered front seats which are heated and cooled, satnav, front and rear parking sensors, and plenty of other bits and pieces.

Our car had the $22,000 Ultimate package, adding 19-inch alloys, blind spot sensor, front and side cameras, around-view display, real leather, more adjustments for the driver's seat, ventilated seats in the front, heated rear seats, panoramic glass sunroof, acoustic glass, heads-up display, powered bootlid and LED foglamps.

The Genesis is like no other Hyundai

You can have a lot of the more useful features in the $11,000 Sensory Pack. It's a good middle ground that, for example, features the excellent heads-up display.

The 9.2-inch screen splits the asymmetric air-conditioning vents. The software is unique to the Genesis and a huge leap forward over the rest of the Hyundai range - classy, smooth graphics, a good responsive screen.

You control the seventeen speaker stereo from here, which kicks out a rich sound and an impressive Bluetooth performance - rear seat passengers can also run the stereo from their armrest. The satnav is detailed and chatty, while the excellent heads-up display shows a configurable information set in strong, clear graphics.

Like the S, the 330bhp is powered by Maserati's twin turbo 3.0 litre V6, made with more than a dash of Ferrari involvement. As the name suggests, it produces 243kW and a chunky 500Nm. With just under two tonnes to shift, the ubiquitous eight-speed ZF automatic transmission whisks the Quattroporte 100km/h in 5.6 seconds, only half a second down on the 301kW V6 S.

Maserati claims 9.1L/100km on the combined cycle (with the help of stop-start), which seems reasonable given our figure of 10.8L/100km, which we got a with a mix of city and highway running as well as a very enthusiastic blast through some secret back roads.

The Genesis is powered by Hyundai's own 3.8-litre V6 developing 232kW and 397Nm, mated to Hyundai's eight-speed automatic transmission.

Despite weighing just under two tonnes, the Genesis completes the dash to 100km/h in 6.5 seconds.

It has a claimed 11.2L/100km on the combined cycle. In what must be a first, we got below that, averaging 10.8L/100km over two weeks. And that's without stop-start fuel-saving to blunt the effect of lot of city driving.

The Genesis is not going to tempt you into a track day, even with rear wheel drive

We'd still like to try the V8 - only available in left-hand drive markets - though.

Just a few hundred metres behind the wheel is all it will take to convince you the Maserati belongs in the same class as the competition. It's incredibly quiet – courtesy of the acoustic double glazing – and all occupants benefit from supreme comfort.

While the 330 is 58kW down on the full fat V6, you won't really miss them. There's a fat torque curve, with all 500Nm available from 1750 to 5000rpm, meaning easy progress for the 5.2 metre sedan.

The Quattroporte has two sport buttons to choose from – one looks after the drivetrain and exhaust valving while the second stiffens up the Skyhook suspension.

With the first sport button pressed, you get a more lively throttle, sharper shifts and a glorious noise from the exhausts, although they are a long way from your ears.

It's still a fast car, with strong acceleration from standstill and in the gears, the power as linear as you like with no real turbo lag and a most un-turbo noise to go with the performance.

The only dynamic problem is the electric steering – it seems to get confused between your inputs and feedback from the road, the tyres feeling like they're 'nibbling' an uneven surface, tweaking the wheel in your hands. 

The assistance is a little spotty, too, unexpectedly changing weight. It's just a bit weird. In normal driving, you'll never notice it.

At five metres long, with a ride firmly pitched in the luxury camp, the Genesis is not going to tempt you into a track day, even with rear wheel drive.

Blindfold your passengers and swap them between a Lexus, a BMW and a Genesis and the overwhelming impression they'll get is one of incredible smoothness.

If you're wanting sudden movements, this isn't the car for you

Sitting in the back of the Genesis, it's easily as good as the German and luxury Japanese competition. The seats are hugely comfortable, there's ample head, leg and shoulder room and it feels lot nicer than anything within a bull's roar of its price.

No matter where you sit, it's an incredibly quiet car. The engine is a distant whoosh, the tyre noise muted and there's almost no wind or ambient noise. It's supremely comfortable and the excellent stereo will wash away what little noise does invade.

It certainly feels its weight from the driver's seat, with a competent, soft turn-in, but if you're wanting sudden movements, this isn't the car for you.

The Genesis is an epoch-making car for the Korean manufacturer

On fast flowing roads you can have some fun, but things will get floaty and that will quickly kill that fun. The ride and isolation from the rest of the world is completely worth it.

Nine airbags, traction and stability control, lane departure warning, forward collision control, ABS, brake force assist and distribution and traction and stability control bring the ANCAP count to five stars.

The Sensory and Ultimate packs add blind spot sensors and around view cameras.