Launched in 2010, the Amarok has earned wide industry acclaim yet has failed to put a dent in the sales dominance of the Toyota HiLux and Ford Ranger in the hotly contested 4x4 dual cab ute category.

Perhaps realising the twin-turbo 2.0 litre four cylinder diesel it was launched with was considered too small to pass the pub test, VW decided it would muscle up and demand  a seat at the bar.

The Wolfsburg marque has added a new variant with a mighty 3.0-litre V6 turbo-diesel, which brings not only two extra cylinders and more cubes, but class-leading outputs of 165kW and 550Nm.

With this power-packed engine option, Volkswagen has ensured the Amarok now has a 'hero' model with  enough muscle to out-flex Toyota and Ford in the turbo-diesel arm-wrestling stakes.