The rise and rise of 4x4 dual cab ute ownership proves these high-riding hay haulers have created a lucrative sweet spot in the Australian car market. 

The Ford Ranger and Toyota Hilux are not only runaway leaders of their segment, they recently became the industry’s two top-selling models for the month, ahead of perpetual passenger-car favourites the Toyota Corolla and Mazda3.

Consistently strong demand for Ford’s luxurious, premium-grade Ranger Wildtrak has inspired other marques to produce special versions of their top-shelf 4x4 dual cabs - including Toyota with its TRD-equipped SR5 Hilux.