There’s a seismic shift occurring in Australia’s mid-size (2.5-3.5-tonne GVM) van segment, and the cause of this disruption is Ford’s Transit Custom. 

For many years, Europe’s most popular commercial van struggled to make a dent in a local scene dominated by Toyota’s HiAce and Hyundai’s iLoad, largely due to the lack of an automatic transmission. 

However, since significant upgrades in 2017 - headlined by a new six-speed torque converter automatic and Euro 6-compliant 2.0-litre EcoBlue turbodiesel - the Transit Custom has generated staggering year-on-year sales growth of almost 60 per cent. 

It’s now a firm third on the sales charts and nipping at the heels of Hyundai’s iLoad, which has dropped a whopping 29 per cent. Toyota’s comparatively archaic HiAce market leader has slid almost 7.0 per cent. So, if some (all?) of those declines are due to Ford stealing sales from ‘the big two’ then Toyota and Hyundai should be worried, because the Blue Oval is clearly not easing off the accelerator pedal.