Zeekr global sales double year-on-year as Chinese premium brand takes off in threat to XPeng and BYD

Deputy News Editor
Comment

Key takeaways:

  • Zeekr has announced over 100 per cent year-on-year growth in latest global sales figures
  • The luxury arm of Geely is dragging the group's average sale price up significantly despite domestic market crunch
  • Growth is only set to continue for Zeekr in 2027 as new global models roll out

Zeekr has announced monthly sales figures for August, announcing that it has more than doubled its global sales footprint year-on-year.

Up a massive 100.4 per cent year-on-year, Zeekr reports it has delivered 251,000 vehicles, with monthly sales volume for August coming to 36,981 units.

The growing luxury arm of Geely, Zeekr says it has now cumulatively sold nearly 900,000 units worldwide since its inception in 2021.

This is an important milestone for Geely, as the higher pricing and margin of Zeekr vehicles is dragging up the brand’s average sale price in an environment where China’s automakers are seeking better profits after a bruising price war in the domestic market.

The average sale price for a Zeekr vehicle is reportedly 370,000 RMB (A$77,090) and is an important factor in dragging the average sale price up for the entire Geely Group.

Highlights for the year so far shared by Zeekr include over 200,000 global orders for the 7X mid-size SUV, and the Zeekr 9X large SUV becoming the best-selling SUV above the A$100,000 mark in China.

In addition, the 009 people mover is now the best-selling luxury electric people mover in several markets, while the 7GT, soon to go on sale in Australia, is moving over 10,000 units a month globally.

Zeekr 7X

Zeekr has experienced explosive growth in Australia over the course of 2026, led primarily by its 7X, which until the end of July has clocked 7424 registrations. This has made it one of the best-selling electric cars in the country, ranking only behind more mainstream offerings like the BYD Sealion 7, Geely EX5 and Tesla Model Y.

Subscribe to our newsletter

Stay up to date with the CarsGuide weekly newsletter

By subscribing you agree to our Privacy Policy.

Zeekr will no doubt be expecting a bumper year in 2027, as well, as it adds the 7GT electric station wagon to the range as a new rival to the BYD Seal and Tesla Model 3 before the end of the year, with the 8X large SUV and 9X flagship, both as plug-in hybrids, also set to join the line-up in 2027.

Zeekr 7GT

For Geely’s part, it has also experienced massive growth in Australia, moving over 14,000 units so far in 2026, despite only having a two-model range. The keenly-priced EX2 hatchback has just joined its range, with the Emgrand sedan and possibly the Monjaro upper mid-sizer set to join the range next year as hybrid options.

The company has big global aspirations to double its export sales in 2027. Doing so in Australia would put the brand in the same stead as other Chinese success stories like BYD, Chery and GWM.

But Geely’s Australian CEO Alex Gu told CarsGuide earlier this year that the company would continue its measured approach in Australia, despite its early success.

“Success isn’t just the volume booming,” he said, “success is also customer satisfaction and dealer satisfaction.”

“We’ve only launched two models and for example other brands have launched 10 models.

“Of course, they have been in the marke longer, but even with two models you can see we only try to bring ‘star’ models into each segment.

Zeekr 009

“From my perspective, 1000 a month is a milestone for a new model, especially in mainstream segments.”

He said the company’s ultimate target was to be a global top-five player, and that in export markets like Australia the goal was to be “the number one Chinese brand.”

From there it was a matter of challenging “the global top three.”

Stay tuned for more on Zeekr’s new model roll out, as well as more on Geely’s plans for 2027.

Tom White

Deputy News Editor

Tom has written for CarsGuide since 2016, having swapped studying ancient history and law at university for a career chasing automotive news and emerging car technology.

About Tom

Comments