China’s XPeng has opened the door to dealers as the factory-backed operation pushes ahead in Australia.
Despite its ongoing legal stoush with previous distributor TrueEV, XPeng’s new fully factory-backed operation is promising a seamless transition for prospective buyers and current owners.
The company said it has appointed dealers and opened offices in Sydney, Melbourne and Brisbane, and has sent its location finder live on its consumer website.
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XPeng is also promising its parts and service network is fully operational with a new warehouse for spares in Melbourne and the ability to cover cars in most states, in what will no doubt come as a relief for existing G6 owners.
A spokesperson for the new factory-backed XPeng operation said the company is “building for the long-term in Australia”.
However, they could not yet provide information on when the customer-facing locations will go live, or provide an update on timing for new cars hitting the ground.
Previous distributor TrueEV is taking the new factory-backed operation to court for unconscionable conduct for allegedly tearing up its distribution agreement and undermining its operations to the point it was forced to de-list some dealers, making it impossible to sell vehicles.
Since the brand’s establishment in Australia in 2024 under TrueEV, it has only offered a single model, the pre-facelifted version of the G6 mid-size electric SUV.
Plans to expand this catalogue to include the G9 large SUV, X9 people mover, and potentially the Mona M03 sedan have not yet come to fruition, although the new factory entity lists the facelifted G6 on its new website with only expressions of interest open for the time being.
XPeng will need a boost once its legal woes are behind it, as the delayed model roll-out has no doubt cost the brand potential market share in Australia as our new-car landscape becomes increasingly competitive.
Its primary rivals, BYD, Zeekr and Tesla are soaring in the sales charts off the back of their respective line-ups of desirable and keenly priced electric models, with BYD leaping up the charts in large part thanks to its plug-in hybrids.
XPeng does not yet provide registration data to VFACTS or the EV Council so it is hard to tell how many examples of the current G6 are in the country.
The incoming updated G6 is a significantly updated vehicle underneath despite a mild aesthetic update from the outside.
It includes a larger set of screens inside (consisting of a 10.2-inch digital dash and 15.6-inch multimedia touchscreen), a more powerful processor and larger battery capacities with longer driving ranges.
The brand said at the launch of the updated car in China last year that it was 34 per cent new and included a total of 81 feature updates.
The outgoing car was priced from $54,800 before on-road costs in base form, featuring a 190kW electric motor in a rear-wheel-drive layout.
While the new entity will no doubt update its pricing strategy with the incoming G6, a similar price point would still make it a competitive offering when measured against the current Tesla Model Y (from $58,900), Zeekr 7X (from $57,900) and BYD Sealion 7 (from $54,990).