Toyota Tundra gets more than $10,000 off price in Australia to rival 2026 Chevrolet Silverado and Ford F-150

Toyota has slashed the price on some of its Tundra full-size pick-up models in Australia.

The brand is offering its Tundra units from the 2025 model year without on-road costs and as well as a $10,000 cashback offer.

Before on-road costs pricing for the Tundra starts from $155,900, with the top grade variant costing $172,990, so this deal represents a sizeable drop.

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The deal lasts until the 30th of June this year.

The brand is looking to clear out stock of its older Tundra units, with the 2026 Tundra model now in showrooms.

Ford is also offering a stock-clearing deal on its rival F-150 pick-up. Its 2024 model year stock is available from $115,000 (drive-away), which essentially cuts out the on-road costs.

The Tundra has had a tough battle up against its rivals such as the F-150, Chevrolet Silverado and Ram pick-ups, trailing all three in the sales charts.

2026 Toyota Tundra

This latest price cut is part of a broader plan from the brand to increase its competitiveness in the market.

The Tundra has been subject to several big advertising campaigns in the past few months, and the brand told CarsGuide last month it remained confident of making inroads in the segment.

“The Tundra is a great truck. I get a lot of feedback from reviewers or customers about the performance of the vehicle,” Toyota Australia Vice President of Sales and Marketing John Pappas said.

“The fact is that we need to get the awareness out there, and that's really our prime motive right now. And then we're very confident that once people are aware of it and they test drive it, then we're confident that it will be successful.”

The Tundra has a 3.5-litre turbo-petrol engine and electric motor as part of a plugless hybrid set-up, producing 326kW and 790Nm.

This is a similar set-up to the one introduced on the recently-unveiled hybrid LandCruiser.