A family friendly Toyota SUV has been axed in Australia, just as an update to the ageing model looms.
Toyota will remove the Fortuner from sale by the middle of next year, with the brand citing small sales and shifting consumer preferences for culling the HiLux-based seven-seat SUV.
The brand's VP of Sales and Marketing, Sean Hanley, announced the move when uveiling the new-generation HiLux, saying the new ute would not spawn a Fortuner sibling.
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"With the launch of the new-model HiLux, I would also like to announce that Toyota will be discontinuing the Fortuner SUV that shares the same platform as the current-generation HiLux from about mid-next-year," he says.
"Of course, Fortuner has been a great product for us over the years and found a relatively small but enthusiastic customer base. But with production ending next year and customer preferences shifting in Australia, we made the decision to discontinue the Fortuner."
It's a rare failure for Toyota in Australia, with the Fortuner attracting just 2928 customers over the first 10 months of 2025. For context, the Ford Ranger-based Everest has sold 21,915 units over the same period.
Interestingly, Fortuner sales are actually up 18.2 per cent so far in 2025 compared to the same period in 2024, but clearly they're not up enough to save it in Australia.
The news comes as international reports gather steam that a new Fortuner will be offered in overseas markets, with media in the Phillipines anticipating a reveal in 2026.