Toyota Australia has been left gobsmacked by the level of customer interest in the all-new RAV4 hybrid model.
The company said at the launch of the new-generation RAV4 that it was expecting “around 40 per cent” of sales would be for the petrol-electric version of the mid-sized SUV. But it seems that was an underestimation.
Toyota Australia vice president of sales and marketing, Sean Hanley, told CarsGuide at the launch of the new-generation HiAce van that the RAV4’s order intake has been significantly biased towards the hybrid models, which make up six of the 11 variants on sale.
“We’re only two weeks into taking orders, but the current order intake is at 65 per cent hybrid,” said Mr Hanley.
“I think it will settle below that, in the longer term - and we will continue to see where the market moves. But the RAV4 hybrid order books are definitely exceeding our expectations when it comes to volume.
“The number of orders for the new hybrid RAV4 is the most encouraging outcome for us,” he said.
Toyota is currently struggling to keep up with demand for the hybrid versions of its Camry and Corolla models, too - and the company has stated that if Toyota Hybrid was its own standalone brand, it would be the 14th best-selling marque in the country.
The 2019 Toyota RAV4 hybrid range starts at $35,140 and ranges through to $44,640 (all prices before on-road costs).
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