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Toyota Land Cruiser 300 Series not hardcore enough for you? New GR variant could take on the AMG G63

Toyota Land Cruiser 300 Series could get a GR variant.

Toyota won't rule out introducing a GR-branded LandCruiser 300 Series, with the Japanese giant pointing to the hardcore SUVs offered by other brands, like the Mercedes-AMG G63 or Nissan Patrol Warrior.

While no official trademark has been lodged - like it has with the GR HiLux - Toyota in Australia has not ruled out using its local facilities to produce LandCruiser special editions, much like they do with the HiLux today.

As previously reported, the brand is known to be studying the possibility of putting the off-road icon forward for the Rugged X or Rogue treatment, via its conversion and design facility in Port Melbourne.

But we now know that even a GR-branded LandCruiser is not off the table, with the off-roader joining vehicles like the GR Yaris and GR Supra in the brand's performance car stable, should the project go ahead.

While the brand made it clear it had no announcements to make, its executives say they're studying that very possibility.

"We’ve never ruled out any model having a GR model if it makes sense," a spokesperson told CarsGuide.

"We have an assembly facility here, and there’s no reason we couldn’t do something. There's not plan there right now, but there’s no reason you couldn’t have a LC 300 GR."

The program could possibly form a part of Toyota's recent promise that the new 300 Series will out-punch the 200 Series in every conceivable way, with the brand promising a new-gen car will continue the LandCruiser's legacy of improving power, torque, towing and capability with each new model.

"I’m immensely proud that LandCruiser has established a track record of continuing to improve its torque, its power, its towing and, of course, its off-road abilities. That what’s LandCruiser stands for," says Mr Hanley.

"And I can assure you that any new-generation model will have the enhanced capabilities, and I am more than confident it will strengthen LandCruiser's legend status."

International reports continue to point to the new LandCruiser being offered with a number of new engine choices - though none of them a V8 - that is expected to begin in Australia with a V6 diesel. The Toyota LandCruiser 300 Series is edging closer to its reveal, with a launch date in Australia expected in 2021.