Toyota is the coolest car company in the world for petrolheads: How the world’s most boring brand had a stunning glow-up with the 2026 Toyota Yaris GR, Corolla GR, coming new Celica, MR2 and next-gen GR86 and GR Supra leading the charge | Opinion

The recent news that Toyota Australia is discontinuing the GR Supra was sad for lovers of performance cars. But if you think that means Toyota is reverting back to its boring days of making ‘whitegoods on wheels’ then you are deeply mistaken.

In fact, this is arguably the start of a golden age for not only Toyota as a brand, but the entire performance car market. Not only will the GR Supra be replaced by an all-new generation model, it is expected to be joined by a new Celica and possibly a revived MR2, if the rumours are true.

And when I say ‘rumours’ I really mean teasers that Toyota itself has deliberately sent out into the world. In late 2024 it released an episode of its animated YouTube series, Grip, which featured a list consisting of: ‘Supra Mk6’, ‘Celica Mk8’, ‘MR2 Mk4’, ‘GR86 Mk3’ and ‘GR GT3’. Given Grip is an animated show and thought must be put into every element of the frame, those names didn’t appear by accident, but rather by design.

Read More About Toyota Supra

• Toyota axes cult favourite
• Lexus LFR hiding in plain sight?
• Toyota's new engine could herald a new generation of GR sports cars and power the likes of Toyota MR2, Celica, Supra, GR Yaris and more!

Bringing back all of the brand’s iconic performance cars, which would join the existing GR Yaris and GR Corolla hot hatches in an expansive line-up of hero models would be something truly remarkable for petrolheads around the world.

On top of this, Lexus just showed off a new sports car concept at the Monterey Car Week. This new rear-wheel drive coupe is expected to replace both the RC and LC coupes, form the basis of a new GT3 racing car and could even be V8 powered. If that all turns out to be true, it will be yet another major boost for the wider Toyota group’s coolness factor.

It’s all part of a wider, all-encompassing strategy that Toyota began over a decade ago, with the launch of the revived 86 in 2012. This was a massive statement vehicle from the company, offering a rear-wheel drive coupe for under $30k, and a good one too, made a major impact on the perception of Toyota as a brand.

The next most important model after the 86 to the brand’s current state of cool is the 2015 Toyota Prius. That was the first model to utilise the so-called Toyota New Generation Architecture or TNGA as it is more commonly known. 

Unlike the famous Volkswagen ‘MQB’ architecture, which was a modular platform able to be scaled up and down for a multitude of models, TNGA was broader than that. Yes, it was a scalable platform, but it spawned multiple platforms (TNGA-B, TNGA-F, etc) and it also represented a philosophical shift for the company.

Under the leadership of Akio Toyoda, grandson of the company’s founder, this automotive behemoth made a conscious decision it was not going to be boring anymore. It decided that, even though it was incredibly successful, it should make a major change and not just make dependable, good value cars, but rather dependable, good value cars that are enjoyable to drive.

This spurred the expansion of Gazoo Racing from Toyoda’s personal motorsport team to a global performance sub-brand that now offers multiple models with more clearly on the way. If all the speculation is right and Toyota rolls out a new Celica and MR2, alongside the new Supra, it will position the Japanese giant as arguably the most performance car heavy brand in the world.

Which would be a remarkable turn around for a car maker that was once the subject of mockery from driving enthusiasts. Instead your future Toyota showroom has the potential to become a one-stop shop for car lovers looking for performance in any size and shape.