Think the LC300's gone soft but can't afford a used LandCruiser 200? New Ineos Grenadier to target people "left behind" by tech-heavy off-roaders

Ineos will be targeting customers "left behind" by vehicles like the Toyota LandCruiser 300 Series, new Land Rover Defender or Nissan Patrol with its new Grenadier, promising its new off-roader would be a back-to-basics option that can be fixed on the fly.

Speaking at an information session on the new Grenadier, the company's APAC chief Justin Hocevar told CarsGuide that the brand would't be a direct competitor to new and tech-savvy off-roaders, and would instead target customers sitting on older 4WDs that they know and trust.

"I wouldn’t be surprised if there are people sitting on their six-, seven- or even 10-year-old vehicles because they have really struggled to find something to move on to, and are sitting there thinking they’ve been left behind - and we hear this from customers," Mr Hocevar says. "We think that’s an opportunity."

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Ineos is also using the sky-rocketing used prices of vehicles like the LandCruiser 200 Series as extra validation for the Grenadier's launch in Australia, saying their residual value is proof of the market for a tough, no-nonsense 4WD.

Earlier this year, used LC200 prices – especially for new or near-new examples —shot up by more than 50 per cent above recommended retail prices.

"I think a prudent point is the residual value vehicles of the vehicles (those people) are sitting on. They’ve held up really well because people still want them," Mr Hocevar says.

"So I think we can come in and offer them a solution., But it’s not going to be an easy win. We’ve still got to show them we’re a credible brand that they can put their trust in."

The Ineos Grenadier will be wearing a starting price of around $84,500 when it arrives in Q4 next year, undercutting both a brand-new LandCruiser 300 Series (which starts at $89,900 for the GX), and a used LandCruiser 200 Series, which regularly command six-figure sums on the second-hand market.

The ladder-frame SUV is built in Wales, and will be powered by BMW’s 3.0-litre, six-cylinder petrol (around 212kW and 450Nm) or diesel (around 185kW and 550Nm) engines, paired with an eight-speed ZF automatic gearboxes, and interestingly, there's no price difference between petrol or diesel donks.

It's also equipped with permanent 4WD, and three locking differential, and has been designed to be as “analogue as possible”, with an easy-clean interior with rubber flooring, drainage plugs, a reduced number of ECUs and a physical key. That said, you will find a 12.3-inch central touchscreen with Apple CarPlay and Android Auto.