$19,990 drive-away is back! The sub-$20,000 barrier has been breached by a popular new model in Australia, bucking a long-term trend of continuous price hikes.
More importantly, and in a first since the Suzuki Swift jumped well beyond $21,000 at the beginning of this decade, the car in question is not based on an older or outmoded design nearing the end of its lifecycle, but something released relatively recently as an all-new proposition.
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Initially set at $21,990 drive-away, it dropped by $1000 last month, but is now retailing at $19,990 drive-away until the end of March.
However, this latest price is conditional, since it comes with the proviso that is highly unusual at a national retail level - that a member of the buyer’s family must be, or have been, an owner of an MG vehicle.
Snappily branded as the “MG Family $1,000 Off” campaign, an MG dealer told CarsGuide that it “includes existing and previous owners and their immediate families, taking in spouses, children (including step/adopted ones) and parents.”
Whether previous family ownership extends to the pre-Chinese ownership era of MG Rover models from before 2005, like the ZT, ZS and ZR, as well as the TF and MGF roadsters of the ‘90s, could not be confirmed.
In some cases, proof may also be required before the $19,990 drive-away price can be applied at the point of sale – otherwise the Vibe CVT grade returns to the standard $20,990 drive-away.
Furthermore, the sub-$20K pricing applies only to new (so not demonstrator) MY25.5 MG3s (so already built and presumably landed in Australia), and in white or black and with a black interior, and while stocks last. They must be sold and delivered to the customer by March 31, 2026, and excludes fleet, government and rental buyers.
The real significance of this is the fact that, unlike the previous first-generation MG3 that first entered production all the way back in 2011, the newer (ZP22) version only dates back to 2024.
This means it has significantly more safety features, including autonomous emergency braking (AEB) and some advanced driver-assist system (ADAS) technologies.
As we said earlier, this hasn’t been the case since the contemporary Swift jumped in price during 2021.
And while the MG3 currently has a four-star crash-test rating with ANCAP, its nearest competitor on price, the one-segment-size-down Kia Picanto, remains untested.
Note, too, that, even at $20,990 drive-away, the MG3 Vibe CVT is by some margin currently the cheapest new vehicle in Australia, undercutting the base Picanto Sport manual at $22,140 drive-away by over $1100, and $2250 for the auto version that is the more-appropriate point of comparison.
Well specified, the Vibe CVT is powered by an 81kW/142Nm 1.5-litre four-cylinder petrol engine, driving the front wheels via a CVT continuously variable transmission.
Standard features include 15-inch steel wheels, cloth upholstery, a reversing camera, a 10.25-inch touchscreen display, Apple CarPlay/Android Auto connectivity, adaptive cruise control, AEB, blind spot monitoring, lane departure warning/assist, rear cross-traffic alert, speed sign recognition and a seven-year/unlimited kilometre warranty (like Kia’s), but increased to a 10-year/250,000km conditional guarantee of serviced at an MG dealer.