So Carsguide is truly flattered that pharmaceutical giant Proctor and Gamble has followed our lead with a video ad featuring a man in a shower.
Even if it’s a poor imitation.
We took a handsome, buffed Carsguide staffer, constructed a luxury set with lavish props and even put new batteries in the lighting kit Dolphin torch.
They were reduced to hiring some footballer to tout their Old Spice body wash. And curiously, there seems to have been a little interest in said footballer’s performance, with more than a hundred encores infesting youtube.
We expect that Proctor and Gamble will shortly acknowledge the creative debt they owe Carsguide – you be the judge.
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