If documents recently lodged with the United States Patent & Trademark office are any indication, Tesla’s second-generation Roadster could be closer to production reality than thousands of ‘ludicrously’ patient deposit holders and automotive skeptics believe.
Two ‘Trademark/service mark’ applications have been lodged by Tesla; “a triangle design consisting of three flowing, curved lines” creating a simplified impression of the car’s silhouette and “the word ROADSTER in stylized format”.
Unveiled as a surprise addition to the brand’s ‘Semi truck’ reveal in late 2017, the sleek 2+2 Roadster was positioned as the fastest production car ever, with a launch originally scheduled for 2020.
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Claimed to sprint from 0-97km/h (0-60mph) in 1.9 seconds with a maximum velocity of 400km/h-plus and a range in excess of 1000km, the triple-motor, AWD machine generated huge interest with an initial batch of ‘Founder’s Edition’ models priced at US$250,000 (~$350,000).
Those putting their hand up for a car from that initial batch were asked to pay the full price to reserve their production slot. Purchase of the standard Roadster (US$200,000 / ~$280,000) required a $50,000 deposit.
Less than six months later, Tesla CEO Elon Musk announced news of a ‘SpaceX Performance Pack’ using 10 cold-air thrusters powered by a high-pressure air tank (replacing the rear seats) to achieve sub-1.0-second 0-60mph acceleration.
At the time, Musk said the car would provide "roller-coaster" intensity performance and briefly be able to "fly".
With estimated delivery timing for the Roadster progressively slipping further into the future - to 2022 (thanks largely to COVID-19), then 2023, then 2024 and most recently 2025, could this be the time Tesla Roadster 2.0 rubber really hits the road?
Musk thanked what he referred to as "long-suffering" Roadster deposit holders during Telsa’s Q3 2024 earnings call and in its Q4 2025 earnings update (released in January this year), Tesla noted the Roadster is in “the final stages of preparation” with Musk adding it will be showcased at a Roadster 2 demo event scheduled for, no joke, April 1, with production to begin in 2027.
Nothing like a 10th birthday party for alleged delivery of a much-hyped, over-promised and so far under-delivered ‘new’ hypercar.