The Skoda Kodiaq has the premium brands in its sights, launching an upmarket version of its seven-seat SUV called the Laurin and Klement.
Named after the founders of the Skoda brand (now owned by Volkswagen), Václav Laurin and Václav Klement, the Kodiaq L&K was officially unveiled at the Geneva Motor Show in March, with the production version launching internationally today.
Billed as Skoda's "most luxurious SUV ever", the L&K gets a free run of the options list, including a standard panoramic sunroof, a new chrome grille, new front and rear bumpers and 19-inch anthracite wheels. Inside, expect full leather seats and trim elements, piano-black inserts and ambient interior lighting. And, of course, Laurin and Klement badging all over.
Elsewhere, the brand's top-spec 550-watt, ten-speaker Canton sound system arrives as standard, as does a heated windscreen, an area-view camera and Skoda's progressive steering system.
In the UK, the Kodiaq L&K will be offered with a full suite of petrol and diesel engines, and will sit at the top of the Kodiaq range where it commands a 2550 pound ($4525) premium over the existing top-spec car.
In Australia, the family is much smaller, with Skoda's seven-seater offered only as base model or in a Sportline trim, with a 132TSI petrol or 140TDI diesel engine. The L&K is yet to be confirmed for our market, but watch this space.
Can Skoda stick it to the premium players with the L&K? Tell us in the comments below.