The strength of the sales for the month points to a one million-plus annual result, the third on record, says the Federal Chamber of Automotive Industries (FCAI). Its Vfacts data, released yesterday (Tuesday), show almost 7000 more vehicles were sold last month compared with September 2009 - an 8.9 per cent increase.
More importantly, says FCAI chief executive Andrew McKellar, sales to private buyers recorded the largest increase this month - up 14.2 per cent. He says this is "further evidence of renewed confidence in the marketplace".
Mazda - traditionally a brand biased to private owners - bounced Ford to become the nation's third most popular marque.
"This is a great result and posts a new monthly high for September," he says. "Today's result eclipses the previous September monthly record set in 2005 by 584 units."
"Given the continued strength of the market in recent months, the industry has revised its annual sales forecast to more than one million sales up from the previous projection of more than 980,000," Mr McKellar says. "The Australian market has only twice recorded a market with more than one million sales so this will be quite an achievement."
Toyota as the nation's most popular marque and nation's motorists went on a spending spree for SUVs, passenger cars and commercials.
The Vfacts data showed the SUV segment was the strongest performer during September, up 36.3 per cent. It was followed by passenger cars (up 3.1 per cent) and then light commercials (up 1.7 per cent).
On a year-to-date basis, SUVs are up 31.3 per cent. The sector is strong in each division, notably the Compact area where increased buyer interest and a wag of new models pushed sales up year-to-date by 37.3 per cent.
Passenger cars were up 11.5 per cent year-to-date and all sections improved except for the upper large car (Commodore, Falcon, Aurion, etc) which slipped 9.6 per cent.
Toyota sold 16,185 vehicles, followed by Holden with 10,718 then Mazda with 8850 units. Year-to-date, 780,720 vehicles have been sold, an increase of 14.5 per cent compared to the same period in 2009.