Prices cut for 2026 Subaru Solterra and Trailseeker electric SUVs by $2000 and $4000 to boost demand

The expanding electric car price war has a new entrant.

Subaru has just announced it has slashed thousands off the price of its Solterra and Trailseeker electric SUVs.

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Subaru already cut the price of the Solterra by $6000 late last year, while adding improvements.

The regular Solterra has a driving range of 566km and the Touring 517km. 

Both use a dual-motor setup that delivers all-wheel-drive grip and pumps out 252kW and 337Nm.

Subaru’s big five-seat all-wheel-drive Trailseeker EV has had $4000 ripped off the price tag before it has even gone on sale. Subaru’s website is still asking for expressions of interest for the Trailseeker.

The Trailseeker now starts at $63,990, and rises to $69,990 for the Touring grade.

It brings dual-motor grunt, which delivers Subaru’s trademark all-wheel-drive grip. 

The two electric motors combine for 280kW and 537Nm (according to US versions), which allow it to sprint to 100km/h from a standstill in about 4.5 seconds.

At its heart is a circa-75kWh battery that delivers 533km of driving range in the base version and 488km in the Touring.

The prices are effective from May 14th and Subaru urges customers who have already placed an order to contact their dealer to see if the update applies to them.

Subaru also announced the arrival of its Uncharted compact electric SUV, which is its cheapest EV at $59,990.

All three SUVs have been co-developed with Toyota, with the bZ4X the equivalent of the Solterra and the Trailseeker and Uncharted are the twin to the bZ4X Touring and C-HR+ EV. The latter is not on sale in Australia yet, but has been confirmed for launch here in 2027.

Subaru isn’t alone in rushing to sell EVs, with Hyundai, Cadillac, Volvo and Zeekr all cutting the price of some of their electric cars in recent months.

A wave of new Chinese models, such as the GWM Ora 5, MG4 Urban and BYD Atto 1, are all lowering the entry price to electric motoring, which is forcing other makers to be more competitive.

Subaru's electric vehicle sales are flat compared to rivals, with the Solterra moving just 324 units through the first four months of the year. Tesla's Model Y is the best-selling EV so far this year with more than 6700 finding a new home.

Model	Old Price (before on-road costs)	New Price (before on-road costs)
Subaru Uncharted	NA	$59,990
Subaru Solterra	$63,990	$61,990
Subaru Solterra Touring	$69,990	$67,990
Subaru Trailseeker	$67,990	$63,990
Subaru Trailseeker Touring	$73,990	$69,990