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Porsche to pay homage to older models with design packages

Should more manufacturers be paying attention to their heritage models?

Porsche has announced plans to launch new Heritage Design Packages for its iconic 911 range, as previewed by the 911 Speedster from this year’s New York motor show. 

While ultimate customisation is the name of the game, each Heritage Design option will pay homage to classic models with a choice of colours and trims. 

Porsche released this sketch with possible design tweaks including colour striping. Porsche released this sketch with possible design tweaks including colour striping.

According to Boris Apenbrink, director Exclusive Manufaktur Vehicles at Porsche AG, the brand’s future must reference models from its past.

"To us, it is vital to transport the brand’s values into the future. Heritage Design models represent an intentional addition to contemporary hybrid and electric vehicles as part of which technical innovations are in the focus.”

Reportedly, the wider 911 range will eventually be available with some elements from the Speedster including numbering on the side, tartan interior trimmings and a wider range of interior materials.

Included as part of the special edition rollout will be design elements from certain decades, leaving open the possibility of each package being devoted to a certain decade - a 1950s Heritage Design Pack, for example.

The Porsche Heritage collection could include these colours. The Porsche Heritage collection could include these colours.

The 911 Speedster revealed at the 2019 New York motor show previewed the Heritage Design Package with exterior numbering and different colouring, tan interior leather, Porsche Exclusive stamping on the centre console and a unique black leather steering wheel with a tan strip at the 12 o’clock marker.

Should more manufacturers offer similar design packages on their cars? Tell us your thoughts in the comments section below.