Popular Toyotas cop price rise: 2026 Toyota LandCruiser 300 Series, Prado and C-HR are now up to $1500 more expensive as inflation and cost of living pressures rise

Toyota Australia has increased the asking price of a number of its popular SUV models.

From January 1, 2026, the Toyota C-HR, LandCruiser Prado and LandCruiser 300 Series all received price hikes of up to $1500, depending on the model and variant.

“Toyota is committed to keeping price increases to a minimum. These changes came into effect recently due to increased costs and inflationary pressures both here and overseas,” said a Toyota Australia spokesperson.

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The 2026 Toyota C-HR is now priced from $46,940 before on-road costs to $58,890 before on-road costs. Pricing for the entire line-up is $1500.

The 2026 Toyota LandCruiser Prado is now priced from $73,200 before on-road costs to $100,690 before on-road costs. Pricing is up $700 across the line-up.

The 2026 Toyota LandCruiser 300 Series $99,340 before on-road costs to $147,160 before on-road costs. Pricing is up $1000 across the line-up.

Pricing tables for all three Toyota models are at the bottom of this story.

This is the first time the current-generation Prado has received a price rise in Australia since it was introduced in late 2024.

Since it first launched, Toyota introduced a five-seat version of the popular GXL mid-spec variant following criticism of the compromised boot space of the seven-seat versions.

The Prado was also the third best-selling Toyota model in Australia during 2025, behind only the popular HiLux and RAV4.

While the existing LandCruiser 300 Series with its 3.3-litre twin-turbo V6 diesel engine almost already reaches $150,000 before on-road costs, it’s expected to surpass this with the forthcoming 3.5-litre twin-turbo V6 petrol ‘Performance Hybrid’ GR Sport and Sahara ZX trims.

While the first-generation Toyota C-HR was a sales success, sales of the current second-generation which was introduced in 2024 have been notably softer.

During 2025 a total of 2892 examples were sold which is up 2.3 per cent year-on-year. However over the same period Toyota also sold 12,686 examples of the similarly sized Corolla Cross.

This is likely due to the fact the current C-HR is much more expensive than it was. It’s now sourced from Turkey instead of Japan and as a result incurs a five per cent import tariff.

2026 Toyota C-HR pricing:

Variant	Pricing (before on-road costs)
C-HR GXL Hybrid	$46,940 (+$1500)
C-HR Koba Hybrid	$53,890 (+$1500)
C-HR GR Sport Hybrid	$58,890 (+$1500)

2026 Toyota LandCruiser Prado pricing:

Variant	Pricing (before on-road costs)
Prado GX	$73,200
Prado GXL (5-seat option)	$79,690
Prado GXL	$80,690
Prado VX	$88,100
Prado Altitude	$93,400
Prado Kakadu	$100,690

2026 Toyota LandCruiser 300 Series pricing:

Variant	Pricing (before on-road costs)
LC300 GX	$99,340
LC300 GXL	$111,820
LC300 VX	$123,510
LC300 Sahara	$140,310
LC300 GR Sport	$147,160
LC300 Sahara ZX	$147,910