The price of Polestar’s premium, pure-electric Polestar 3 SUV has already been reduced in Australia this year, but the Swedish EV specialist’s global CEO Michael Lohscheller has indicated cost-of-entry will fall further thanks to a manufacturing switch from China to the USA.
An updated version of the 3 arrived in here in March, boasting an 800-volt architecture, which Polestar claims has improved charge times by more than 25 per cent.
And with a revised price of $116,700 (all prices before on-road costs) the ‘base’ Rear motor version represents a reduction of $1720 (-1.5 per cent) compared to the previous model.
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At $131,100 the mid-level Dual motor also dropped $1600 (-1.2 per cent), while the flagship Performance increased nearly $2280 (+1.6 per cent) to $146,700.
But when asked by CarsGuide whether the change in Polestar 3 production for Australia from Chengdu, China to Ridgeville, South Carolina in the USA would make the car more expensive for local buyers Michael Lohscheller’s response was clear.
“No. The other way around, because we had two production sites (for Polestar 3) and now we consolidate to one in the US.
“So that lowers costs. It’s beneficial and very good news for us,” he said.
And while acknowledging Polestar remains “in a loss-making situation” overall, Lohscheller added that, “Going forward I want to make Polestar more approachable also with cars which start at lower prices where you can then have access and you can walk up.
“When Polestar was set up it was maybe a bit too high and too niche and maybe also a bit too expensive.
“I want to make sure people can afford a Polestar 2 or Polestar 7 to come into the brand. So, instead of starting at €50,000 (~$80,000), maybe we start at €40,000 (~$65,000).
“And that doesn’t mean we will not be premium anymore, but you have better entry into the brand,” he said.