Peugeot's fightback continues in the SUV market with its mid-sized 3008 launched later this month with pricing starting in the mid-$30,000s and stretching into premium territory at almost $50,000.
The 3008, the next rung up from the updated 2008 crossover launched last year and now much bigger than its quirky predecessor, arrives in four model grades with the Active variant opening the game at $36,990 plus on-road costs or, as a launch special, $39,990 drive-away.
It is followed by the Allure at $39,490, the GT Line at $43,490 and the flagship GT at $49,990.
The prices compare with the outgoing two-version 3008 Active at $35,490 for the petrol and $38,990 for the diesel, plus on-road costs.
Peugeot now prices the 3008 against other mid-size European SUVs including the Volkswagen Tiguan ($31,990-$49,990), Ford Escape ($28,490-$47,490) and Skoda Kodiaq ($42,990), plus a string of Japanese-brand models such as the Nissan X-Trail ($27,990-$47,290); Mitsubishi Outlander ($28,750-$55,490); and Mazda CX-5 ($28,690-$49,990).
The $1500 increase for the entry-level Active is attributed to the new model’s increased size (it is 80mm longer and the boot space has grown by 90 litres to 520 litres under the luggage blind) and greater technology.
All models come standard with the MirrorLink smartphone interface, a 12.3-inch instrument screen panel and 8.0-inch centre touchscreen, satellite navigation and a smartphone induction charger.
Peugeot, now distributed by Inchcape in Australia after taking over from Sime Darby Motors Group from June 1, has adopted a similar philosophy to the 2008 by limiting drivetrain choices.
The Active, Allure and GT Line will come only with a 121kW/240Nm 1.6-litre turbo-petrol engine and six-speed automatic. The GT gets the only diesel offering with a 133kW/400Nm 2.0-litre unit also attached to the same automatic transmission.
Like the outgoing model, the new 3008 is only available as a front-wheel drive, but it will share the 'grip control' traction-assist system with the 2008. Grip control will become an option on all versions.